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Cleaning Product Industry Analysis.xls

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Cleaning Product Industry Analysis.xls

  1. 1. Competive Analysis DynapertIndustry Attractiveness FactorRelative Market ShareCosts relative to CompetitorsMatch RivalsBargaining LeverageStrategic Fit RelationshipsInnovative CapabilitiesHow well matchs KSPsDegree profit relevant to rivalsSum of WeightsIndustry Attractiveness rating
  2. 2. Industry: Household ChemicalsWeight Rating Weighted Industry Attractiveness Factor 0.2 8 1.6 Market Size & Potentional Growth 0.15 7 1.05 Intensity of Competition 0.15 8 1.2 Strategic Fit 0.05 6 0.3 Resource Requirements 0.25 7 1.75 Emerging Opportunities/Threats 0.1 2 0.2 Cyclical Threats 0.05 7 0.35 External Factors 0.05 8 0.4 Degree of Risk 1 Sum of Weights 6.85 Industry Attractiveness rating
  3. 3. Household Chemicals Weight Rating Weighted 0.05 6 0.3 0.05 5 0.25 0.05 6 0.3 0.05 7 0.35 0.35 6 2.1 0.25 6 1.5 0.15 5 0.75 0.05 8 0.4 1 5.95

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