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1
TURNING YOUR WEBSITE
INTO A LEAD-GENERATING
MONSTER
JOHNNY HUGHES
@JOHNNYTHEZILLA
•AGENCY Founded in March 2007
•Unique blend of digital masterminds
•Creativity at our core
•GROWTH-FOCUSED partnerships
•a...
LeadGen Monster Presentation 3
LeadGen Monster Presentation 4
LeadGen Monster Presentation
TRAFFIC ___________
LEADS ___________
SALES ___________
5
___ %
___ %
1,000
25
1
2.5
4
*INDUS...
LeadGen Monster Presentation
TRAFFIC ___________
LEADS ___________
SALES ___________
6
___ %
___ %
1,000
35
1.5
3.5
4
INCR...
LeadGen Monster Presentation
TRAFFIC ___________
LEADS ___________
SALES ___________
7
___ %
___ %
1,000
100
10
4
DESIGNZI...
LeadGen Monster Presentation 8
UNDERSTANDING
YOUR IDEAL BUYER PERSONA
LeadGen Monster Presentation 10
DOWNLOAD FREE TEMPLATE
LeadGen Monster Presentation
• FINDING THE RIGHT FIT
• BUILDING TRUST
• COMMUNICATING VALUE
• PUT YOURSELF IN THEIR SHOES
...
LeadGen Monster Presentation 12
LET’S FACE IT
DESIGN ABOVE ALL
According to web credibility research
DIVING INTO
CALLS-TO-ACTION (CTA)
TIPPING POINT FROM
BOUNCE TO CONVERSION
LeadGen Monster Presentation 19
LeadGen Monster Presentation 20
LeadGen Monster Presentation 21
CTA STATS
LeadGen Monster Presentation 23
Above the FOLD
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -...
ABOVE THE FOLD
1. Powerful Headline
2. Complimentary heading
3. Hero SHOT
4. Benefit Statements
5. CTA of exactly what you...
BELOW THE FOLD
From Unbounce
WHICH IS RIGHT?
From KISSmetrics Blog
OPTIMIZING YOUR
CONVERSION FORMS
•URLs
•Time
•Pages/visit
•Events
TRACK GOALS
LeadGen Monster Presentation 29
FORM CONSIDERATIONS
RAPID FIRE
From Unbounce
From Unbounce
From Unbounce
From Unbounce
LeadGen Monster Presentation 34
FEROCIOUSLY AWESOME
HACKS
LeadGen Monster Presentation 39
HOTJAR
LeadGen Monster Presentation
A/B TESTING
Google Analytics Experiments
40
+229% GROWTH
LeadGen Monster Presentation 43
LIVE CHAT
According to web credibility research
LeadGen Monster Presentation
GRAB AN EMAIL
44
LeadGen Monster Presentation 45
LEADIN
LeadGen Monster Presentation 46
47
NEVER
SUBMIT
THANK YOU,
BUT ALWAYS REMEMBER
48
TWITTER: @Johnnythezilla
EMAIL: johnny@designzillas.com
WEBSITE: www.designzillas.com
SLIDES: bit.ly/2gSFwGT
Webinar: How to turn your website into a lead-generating monster
Webinar: How to turn your website into a lead-generating monster
Webinar: How to turn your website into a lead-generating monster
Webinar: How to turn your website into a lead-generating monster
Webinar: How to turn your website into a lead-generating monster
Webinar: How to turn your website into a lead-generating monster
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Webinar: How to turn your website into a lead-generating monster

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Join Designzillas and SEMRush as we explore how to combine data and design to help your website evolve into the lead-generating monster to take your brand out of the dark ages. We’ll unearth ways you can convert visitors on your site and our favorite tools and tactics for conversion-rate optimization. Afterwards, you’ll stomp away with action items you can begin working on right away in order to produce monstrous results for your business by driving highly qualified leads through your funnel.

Here’s a quick recap of what we’ll cover:
- Understanding how to track and structure your website’s funnel
- Identifying and building buyer personas
- Different ways you can convert website visitors
- Generating high-quality leads through design
- Tools and tactics you can implement immediately

Published in: Design
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Webinar: How to turn your website into a lead-generating monster

  1. 1. 1 TURNING YOUR WEBSITE INTO A LEAD-GENERATING MONSTER JOHNNY HUGHES @JOHNNYTHEZILLA
  2. 2. •AGENCY Founded in March 2007 •Unique blend of digital masterminds •Creativity at our core •GROWTH-FOCUSED partnerships •achievements 2
  3. 3. LeadGen Monster Presentation 3
  4. 4. LeadGen Monster Presentation 4
  5. 5. LeadGen Monster Presentation TRAFFIC ___________ LEADS ___________ SALES ___________ 5 ___ % ___ % 1,000 25 1 2.5 4 *INDUSTRY AVERAGE
  6. 6. LeadGen Monster Presentation TRAFFIC ___________ LEADS ___________ SALES ___________ 6 ___ % ___ % 1,000 35 1.5 3.5 4 INCREASE CRO BY 1%
  7. 7. LeadGen Monster Presentation TRAFFIC ___________ LEADS ___________ SALES ___________ 7 ___ % ___ % 1,000 100 10 4 DESIGNZILLAS CRO GOAL 400% GROWTH 4
  8. 8. LeadGen Monster Presentation 8
  9. 9. UNDERSTANDING YOUR IDEAL BUYER PERSONA
  10. 10. LeadGen Monster Presentation 10 DOWNLOAD FREE TEMPLATE
  11. 11. LeadGen Monster Presentation • FINDING THE RIGHT FIT • BUILDING TRUST • COMMUNICATING VALUE • PUT YOURSELF IN THEIR SHOES 11
  12. 12. LeadGen Monster Presentation 12
  13. 13. LET’S FACE IT DESIGN ABOVE ALL
  14. 14. According to web credibility research
  15. 15. DIVING INTO CALLS-TO-ACTION (CTA)
  16. 16. TIPPING POINT FROM BOUNCE TO CONVERSION
  17. 17. LeadGen Monster Presentation 19
  18. 18. LeadGen Monster Presentation 20
  19. 19. LeadGen Monster Presentation 21
  20. 20. CTA STATS
  21. 21. LeadGen Monster Presentation 23 Above the FOLD - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - VS BELOW the FOLD CTA PLACEMENT STRATEGIES
  22. 22. ABOVE THE FOLD 1. Powerful Headline 2. Complimentary heading 3. Hero SHOT 4. Benefit Statements 5. CTA of exactly what you get 6.confidence / trust indicators From Unbounce
  23. 23. BELOW THE FOLD From Unbounce
  24. 24. WHICH IS RIGHT? From KISSmetrics Blog
  25. 25. OPTIMIZING YOUR CONVERSION FORMS
  26. 26. •URLs •Time •Pages/visit •Events TRACK GOALS
  27. 27. LeadGen Monster Presentation 29 FORM CONSIDERATIONS RAPID FIRE
  28. 28. From Unbounce
  29. 29. From Unbounce
  30. 30. From Unbounce
  31. 31. From Unbounce
  32. 32. LeadGen Monster Presentation 34
  33. 33. FEROCIOUSLY AWESOME HACKS
  34. 34. LeadGen Monster Presentation 39 HOTJAR
  35. 35. LeadGen Monster Presentation A/B TESTING Google Analytics Experiments 40
  36. 36. +229% GROWTH
  37. 37. LeadGen Monster Presentation 43 LIVE CHAT According to web credibility research
  38. 38. LeadGen Monster Presentation GRAB AN EMAIL 44
  39. 39. LeadGen Monster Presentation 45 LEADIN
  40. 40. LeadGen Monster Presentation 46
  41. 41. 47 NEVER SUBMIT THANK YOU, BUT ALWAYS REMEMBER
  42. 42. 48 TWITTER: @Johnnythezilla EMAIL: johnny@designzillas.com WEBSITE: www.designzillas.com SLIDES: bit.ly/2gSFwGT

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