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The business of viral videos

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A viral video is a loose term that refers to a video clip that spreads rapidly through the internet through online sharing. While some put a restriction on the term, such as a required amount of views in a number of days (e.g., five million views in three to seven days), this is not always the case.

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The business of viral videos

  1. 1. Red Rider Creative The Business of Viral Videos
  2. 2. A viral video is a loose term that refers to a video clip that spreads rapidly through the internet through online sharing. While some put a restriction on the term, such as a required amount of views in a number of days (e.g., five million views in three to seven days), this is not always the case. For a video to be viral, it needs to create a lot of buzz on the internet. It should garner coverage from media outlets or popular blogs, and the video’s content should be a subject of discussion on social media networks such as Twitter, Facebook, and Reddit. The Types of Viral Videos While there are hundreds of kinds of content that has gone viral, they fall into two major categories: amateur viral videos and branded viral videos. Amateur viral videos are funny, with the footage originally intended for family and friends’ viewing. Branded promotional videos are from companies that contain marketing messages and aim to raise brand awareness.
  3. 3. Amateur Viral Videos According to TIME, there are three ways an amateur viral video can be profitable. Monetized videos on YouTube can gain money with the AdSense program, which places ads on a footage. The viral video “Charlie Bit My Finger,” for example, gained over £100,000 in 2012. For amateur videos that look commercially attractive, production companies might be interested in featuring the clips in their ads; they are willing to pay thousands of dollars for the opportunity to ride the wave of the viral video’s popularity. For viral videos that reach a different level of popularity, merchandising is another option. Branded Viral Videos Brands tap into the culture of viral videos to connect with their audiences. The aim is for the video to provide pleasure to the viewer and embody the qualities of the company.
  4. 4. Sources:  http://www.adweek.com/digital/what-makes-a-video-viral/  http://www.toprankblog.com/2016/03/video-marketing- campaigns/  http://www.redridercreative.com/  http://time.com/3956080/viral-videos-money/  http://mashable.com/2014/04/02/viral-branded- videos/#SqcrLloUAiqN “… What were once brick-and-mortar businesses are now becoming adroit visual storytellers,” Mashable published.

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