get2growth.com | @WebbJS | © John Webb 2014
business model
canvasan introduction
get2growth.com | @WebbJS | © John Webb 2014
Good ideas need
good strategy to
realize their
potential.
REID HOFFMAN
FOUNDER...
get2growth.com | @WebbJS | © John Webb 2014
what’s a startup?
get2growth.com | @WebbJS | © John Webb 2014
A startup is an
organization formed to
search for a repeatable
and scalable
bu...
get2growth.com | @WebbJS | © John Webb 2014
what’s a business model?
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
business model?
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
ends up here…
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
…or here
get2growth.com | @WebbJS | © John Webb 2014
a business model
describes the rationale of
how an organization
creates, deliv...
get2growth.com | @WebbJS | © John Webb 2014
sketch ideas lab test road test
get2growth.com | @WebbJS | © John Webb 2014
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
CS Customer Segments
for whom are w...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
VP Value Propositions
what value do...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
CH Channels
through which channels ...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
CR Customer Relationships
what type...
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RS Revenue Streams
for what value a...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
KR Key Resources
what key resources...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
KA Key Activities
what key activiti...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
KP Key Partnerships
who are our key...
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
C$ Cost Structure
what are the most...
get2growth.com | @WebbJS | © John Webb 2014
CS Customer Segments
An organization serves one or several Customer Segments
V...
get2growth.com | @WebbJS | © John Webb 2014
Source: Business Model Foundry
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
creates a common language
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
plan
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
verify
get2growth.com | @WebbJS | © John Webb 2014
iterate
get2growth.com | @WebbJS | © John Webb 2014
get2growth.com | @WebbJS | © John Webb 2014
plan
verify
iterate
build
measure
grow
get2growth.com | @WebbJS | © John Webb 2014
get out of the building
get2growth.com | @WebbJS | © John Webb 2014
get2growth.com | @WebbJS | © John Webb 2014
use
the
info
you
have
get2growth.com | @WebbJS | © John Webb 2013
get2growth.com | @WebbJS | © John Webb 2014
identify gaps
get2growth.com | @WebbJS | © John Webb 2014
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
keep ideas movable
get2growth.com | @WebbJS | © John Webb 2014
tell a story
get2growth.com | @WebbJS | © John Webb 2014
get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
share
get2growth.com | @WebbJS | © John Webb 2014
I’m as proud of
what we don’t
do as I am of
what we do.
STEVE JOBS
CO-FOUNDER,...
get2growth.com | @WebbJS | © John Webb 2014
Business Model Generation
Alexander Osterwalder & Yves Pigneur
www.businessmod...
get2growth.com | @WebbJS | © John Webb 2014
get2growth.com
@webbjs
facebook.com/get2growth
mail@get2growth.com
07791 299507
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Business Model Canvas Introduction

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Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.

The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.

Published in: Business, Education

Business Model Canvas Introduction

  1. 1. get2growth.com | @WebbJS | © John Webb 2014 business model canvasan introduction
  2. 2. get2growth.com | @WebbJS | © John Webb 2014 Good ideas need good strategy to realize their potential. REID HOFFMAN FOUNDER, LINKEDIN
  3. 3. get2growth.com | @WebbJS | © John Webb 2014 what’s a startup?
  4. 4. get2growth.com | @WebbJS | © John Webb 2014 A startup is an organization formed to search for a repeatable and scalable business model. STEVE BLANK SERIAL ENTREPRENEUR & AUTHOR
  5. 5. get2growth.com | @WebbJS | © John Webb 2014 what’s a business model?
  6. 6. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 business model?
  7. 7. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 ends up here…
  8. 8. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 …or here
  9. 9. get2growth.com | @WebbJS | © John Webb 2014 a business model describes the rationale of how an organization creates, delivers and captures value Business Model Generation Alexander Osterwalder & Yves Pigneur get2growth.com | @WebbJS | © John Webb 2014
  10. 10. get2growth.com | @WebbJS | © John Webb 2014 sketch ideas lab test road test
  11. 11. get2growth.com | @WebbJS | © John Webb 2014
  12. 12. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 CS Customer Segments for whom are we creating value? who are our most important customers? different groups of people or organizations an enterprise aims to reach and serve
  13. 13. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 VP Value Propositions what value do we deliver to the customer? which one of our customer’s problems are we helping to solve? which customer needs are we satisfying? what bundles of products and services are we offering to each customer segment? bundles of products and services that create value for a specific customer segment
  14. 14. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 CH Channels through which channels do our customer segments want to be reached? how can we reach them? which ones will work best? which ones are most cost effective? how are we integrating them with customer routines? how a company communicates with and reaches its customer segments to deliver a value proposition
  15. 15. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 CR Customer Relationships what types of relationships does each of our customer segments expect us to establish and maintain with them? which ones have we established? how costly are they? how can they integrate with our business model? the types of relationships a company establishes with specific customer segments
  16. 16. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 RS Revenue Streams for what value are customers really willing to pay? for what do they currently pay? how are they currently paying? how would they prefer to pay? the cash a company generates from each customer segment
  17. 17. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 KR Key Resources what key resources do our value propositions require? our distribution channels? customer relationships? revenue streams? the most important assets required to make the business model work
  18. 18. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 KA Key Activities what key activities do our value propositions require? our distribution channels? customer relationships? revenue streams? the most important things a company must do to make its business model work
  19. 19. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 KP Key Partnerships who are our key partners? who are our key suppliers? which key resources are we acquiring from partners? which key activities do partners perform? the network of suppliers and partners that make the business model work
  20. 20. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 C$ Cost Structure what are the most important costs inherent in your business model? which key resources are most expensive? which key assets are most expensive? all costs incurred to operate a business model
  21. 21. get2growth.com | @WebbJS | © John Webb 2014 CS Customer Segments An organization serves one or several Customer Segments VP Value Propositions It seeks to solve customer problems and satisfy customer needs with Value Propositions CH Channels Value Propositions are delivered to customers through communication, distribution and sales Channels CR Customer Relationships Customer Relationships are established and maintained with each Customer Segment RS Revenue Streams Revenue Streams result from Value Propositions successfully offered to Customer Segments KR Key Resources Key Resources are the assets required to offer and deliver the previous elements… KA Key Activities …by performing a number of Key Activities KP Key Partnerships Some activities are outsourced and some resources are acquired outside the enterprise C$ Cost Structure The business model elements result in the cost structure
  22. 22. get2growth.com | @WebbJS | © John Webb 2014 Source: Business Model Foundry
  23. 23. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 creates a common language
  24. 24. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 plan
  25. 25. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 verify
  26. 26. get2growth.com | @WebbJS | © John Webb 2014 iterate get2growth.com | @WebbJS | © John Webb 2014
  27. 27. get2growth.com | @WebbJS | © John Webb 2014 plan verify iterate build measure grow
  28. 28. get2growth.com | @WebbJS | © John Webb 2014 get out of the building get2growth.com | @WebbJS | © John Webb 2014
  29. 29. get2growth.com | @WebbJS | © John Webb 2014 use the info you have get2growth.com | @WebbJS | © John Webb 2013
  30. 30. get2growth.com | @WebbJS | © John Webb 2014 identify gaps get2growth.com | @WebbJS | © John Webb 2014
  31. 31. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 keep ideas movable
  32. 32. get2growth.com | @WebbJS | © John Webb 2014 tell a story get2growth.com | @WebbJS | © John Webb 2014
  33. 33. get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014 share
  34. 34. get2growth.com | @WebbJS | © John Webb 2014 I’m as proud of what we don’t do as I am of what we do. STEVE JOBS CO-FOUNDER, APPLE get2growth.com | @WebbJS | © John Webb 2013
  35. 35. get2growth.com | @WebbJS | © John Webb 2014 Business Model Generation Alexander Osterwalder & Yves Pigneur www.businessmodelgeneration.com get2growth.com | @WebbJS | © John Webb 2014
  36. 36. get2growth.com | @WebbJS | © John Webb 2014 get2growth.com @webbjs facebook.com/get2growth mail@get2growth.com 07791 299507

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