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Innovation
Adoption and Diffusion
Strategic Opportunity
John W Lewis
holosoft
Why do you do
anything different?
“Insanity is continuing to do the same things,
and expecting a different outcome.”
Alber...
Innovation
How do we improve?
Continuous improvement
Discontinuous improvement
How can we do better? ... much better!
Can ...
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Why do you innovate?
What is innovation?
Can you manage innovation?
Innovation
Innovation
What is innovation?
Improvement
... discontinuously ... in jumps
... with no way back ... with more risk
“Peopl...
Innovation
Can we manage innovation?
Can we understand it?
Can we measure it?
Can we repeat it?
Can we manage it?
Yes, we ...
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Adoption
What do you do?
Why choose something new?
When do you adopt it?
What are you criteria?
Adoption
It’s about you!
Know
information
Like
advantage
Trust
benefit
Buy
need+money
Replace/Drop
no need/no money
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Diffusion
It’s about products
Features
Advantages
Benefits
Popularity
Longevity
Diffusion
Through a population
Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
Adopter categories
Value
Ad...
Diffusion
...with a glitch !!
Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
Adopter categories
Value
Adv...
Diffusion
(Gartner) Hype Cycle
Innovation
trigger
Peak of
Inflated
Expectations
Trough of
Dissillusionment
Slope of
Enlight...
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Strategy
About organisations
In the context of the outside world
Choices of suppliers and customers
Related to internal st...
Strategy
Context
Organisation
Suppliers
Customers
NeedValue
Tactical
Tactical
Product specification
Strategic
Strategic
Mar...
Strategy
Relationship to tactics
Tactics:
Open or closed
Pull or push
Collection and communication
Evaluation and selectio...
Strategy
Criteria
Possible choices:
Technology
Finance
Customers
Best choice?:
Brand!
Strategy
Pick your target
Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
Adopter categories
Value Advanta...
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Opportunity
About us:
Opportunity / Problem
motivation / perception / sequence
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = Effectivene...
Innovation+Opportunity
= Effectiveness
We can be
goal-oriented => Short term
journey-oriented => long term
We can manage i...
Innovation
Adoption and Diffusion
Strategic Opportunity
John W Lewis
holosoft
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Like Minds 2011, "Innovation adoption and diffusion", John W Lewis

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Like Minds 2011, "Innovation adoption and diffusion", John W Lewis

  1. 1. Innovation Adoption and Diffusion Strategic Opportunity John W Lewis holosoft
  2. 2. Why do you do anything different? “Insanity is continuing to do the same things, and expecting a different outcome.” Albert Einstein “Different is not always better, but better is always different.” Marshall Thurber
  3. 3. Innovation How do we improve? Continuous improvement Discontinuous improvement How can we do better? ... much better! Can we be more effective? How ?
  4. 4. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  5. 5. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  6. 6. Why do you innovate? What is innovation? Can you manage innovation? Innovation
  7. 7. Innovation What is innovation? Improvement ... discontinuously ... in jumps ... with no way back ... with more risk “People putting ideas into valuable action” “Behaviour in the presence of novelty”
  8. 8. Innovation Can we manage innovation? Can we understand it? Can we measure it? Can we repeat it? Can we manage it? Yes, we can!
  9. 9. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  10. 10. Adoption What do you do? Why choose something new? When do you adopt it? What are you criteria?
  11. 11. Adoption It’s about you! Know information Like advantage Trust benefit Buy need+money Replace/Drop no need/no money
  12. 12. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  13. 13. Diffusion It’s about products Features Advantages Benefits Popularity Longevity
  14. 14. Diffusion Through a population Innovators Early Adopters Early Majority Late Majority Laggards Adopter categories Value Advantage Benefit Popularity Longevity Futuristic
  15. 15. Diffusion ...with a glitch !! Innovators Early Adopters Early Majority Late Majority Laggards Adopter categories Value Advantage Benefit Popularity Longevity Futuristic Chasm
  16. 16. Diffusion (Gartner) Hype Cycle Innovation trigger Peak of Inflated Expectations Trough of Dissillusionment Slope of Enlightenment Plateau of ProductivityPositive hype Negative hype
  17. 17. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  18. 18. Strategy About organisations In the context of the outside world Choices of suppliers and customers Related to internal structure
  19. 19. Strategy Context Organisation Suppliers Customers NeedValue Tactical Tactical Product specification Strategic Strategic Marketing Engineering - Sales - Purchases Outbound “Product” innovation “Process” innovation Inbound
  20. 20. Strategy Relationship to tactics Tactics: Open or closed Pull or push Collection and communication Evaluation and selection All require criteria based on strategic objectives
  21. 21. Strategy Criteria Possible choices: Technology Finance Customers Best choice?: Brand!
  22. 22. Strategy Pick your target Innovators Early Adopters Early Majority Late Majority Laggards Adopter categories Value Advantage Benefit Popularity LongevityFuturistic
  23. 23. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  24. 24. Opportunity About us: Opportunity / Problem motivation / perception / sequence
  25. 25. Innovation+Opportunity Our route plan Adoption Strategy+ = Capability Diffusion = Understanding Opportunity+ = EffectivenessInnovation
  26. 26. Innovation+Opportunity = Effectiveness We can be goal-oriented => Short term journey-oriented => long term We can manage innovation!
  27. 27. Innovation Adoption and Diffusion Strategic Opportunity John W Lewis holosoft

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