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Hardcore PPC Tactics
John W. Ellis
@johnWellis
Creating Custom AdWords Dashboard using App Script
@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
• Limited amount of rows
• No white-labeling
• Automation...
@JohnWEllis
Current Reporting Options
• Bid management is not needed
• Paying for accessible data
• Allows GA data into Apps Scripts
supported products
• Docs, Sites, Spreadsheets
@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script
@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script
@JohnWEllis
Google Analytics Report Automation (Magic).
• Script already created
• No coding required
@JohnWEllis
Using ‘Magic’
Google Analytics Report Automation (Magic).
@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
• Metrics & Dimensions
@JohnWEllis
developers.google.com/analytics
Google Analytics Report Automation (Magic).
@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
1. GA Profile ID
2. Date Range
3. Metrics
4. Di...
@JohnWEllis
Replicate a Google Analytics Reporting
Automate Reporting using Google Apps Script
@JohnWEllis
Replicate a Google Analytics Reporting – Why?
Automate Reporting using Google Apps Script
• User Access Issues...
@JohnWEllis
Automate Reporting using Google Apps Script
• Custom Graphs / Charts
Replicate a Google Analytics Reporting – ...
@JohnWEllis
Automate Reporting using Google Apps Script
• Triggers
Replicate a Google Analytics Reporting – Why?
@JohnWEllis
Where we are
Automate Reporting using Google Apps Script
• Install Google Analytics Report Automation (Magic)
...
@JohnWEllis
Creating an AdWords Dashboard
@JohnWEllis
Creating an AdWords Dashboard
@JohnWEllis
Creating an AdWords Dashboard
@JohnWEllis
Advantages
Custom AdWords Dashboard
• Automated
• No Limitations
• Live Report
• Custom Design
Thank You!
John W. Ellis
@johnwellis
Thank You
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Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

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Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

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Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

  1. 1. Hardcore PPC Tactics John W. Ellis @johnWellis Creating Custom AdWords Dashboard using App Script
  2. 2. @JohnWEllis Current Reporting Options Google Analytics Dashboard
  3. 3. @JohnWEllis Current Reporting Options Google Analytics Dashboard • Limited amount of rows • No white-labeling • Automation is limited • Not user-friendly (or executive-friendly)
  4. 4. @JohnWEllis Current Reporting Options • Bid management is not needed • Paying for accessible data
  5. 5. • Allows GA data into Apps Scripts supported products • Docs, Sites, Spreadsheets
  6. 6. @JohnWEllis What does this mean for PPC Reporting? Automate Reporting using Google Apps Script
  7. 7. @JohnWEllis What does this mean for PPC Reporting? Automate Reporting using Google Apps Script
  8. 8. @JohnWEllis Google Analytics Report Automation (Magic). • Script already created • No coding required
  9. 9. @JohnWEllis Using ‘Magic’ Google Analytics Report Automation (Magic).
  10. 10. @JohnWEllis Create Core Report Google Analytics Report Automation (Magic). • Metrics & Dimensions
  11. 11. @JohnWEllis developers.google.com/analytics Google Analytics Report Automation (Magic).
  12. 12. @JohnWEllis Create Core Report Google Analytics Report Automation (Magic). 1. GA Profile ID 2. Date Range 3. Metrics 4. Dimensions 5. Filters 6. Sheet name
  13. 13. @JohnWEllis Replicate a Google Analytics Reporting Automate Reporting using Google Apps Script
  14. 14. @JohnWEllis Replicate a Google Analytics Reporting – Why? Automate Reporting using Google Apps Script • User Access Issues • No Email or attachments
  15. 15. @JohnWEllis Automate Reporting using Google Apps Script • Custom Graphs / Charts Replicate a Google Analytics Reporting – Why?
  16. 16. @JohnWEllis Automate Reporting using Google Apps Script • Triggers Replicate a Google Analytics Reporting – Why?
  17. 17. @JohnWEllis Where we are Automate Reporting using Google Apps Script • Install Google Analytics Report Automation (Magic) • Get fields from developers.google.com/analytics • Create schedule using Triggers From Data to Dashboards
  18. 18. @JohnWEllis Creating an AdWords Dashboard
  19. 19. @JohnWEllis Creating an AdWords Dashboard
  20. 20. @JohnWEllis Creating an AdWords Dashboard
  21. 21. @JohnWEllis Advantages Custom AdWords Dashboard • Automated • No Limitations • Live Report • Custom Design
  22. 22. Thank You! John W. Ellis @johnwellis Thank You

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