BA3305-feasibility analysis

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BA3305-feasibility analysis

  1. 1. ENTREPRENEURSHIP Starting, Growing, Owning A Business 7/22/2013 BA: 3305: Entrepreneurship 1
  2. 2. OUTLINE OF THE FEASIBILITY STUDY 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 2
  3. 3. THE FEASIBILITY REPORT 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 3
  4. 4. QUESTIONS OF THE FEASIBILITY PROCESS  In terms of technology available  In terms of financial capability  In terms of other needed resources 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 4
  5. 5. FEASIBILITY PROCESS 7/22/2013 BA: 3305: Entrepreneurship 5 Decision GO! Business Plan No Go Re-Evaluate Idea •Product •Customer •Objectives Market Analysis •Industry •Market Potential •Competition Resource Requirements •Experience/Knowledge •Startup Costs •Fixed & Variable Operating Costs •Calculate Breakeven
  6. 6. THE IDEA 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 6
  7. 7. STEP 2 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 7 Idea •Product •Customer •Objectives •Mission Market Analysis •Industry •Market Potential •Competition
  8. 8. MARKET ANALYSIS 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 8
  9. 9. STEP 3 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 9 Idea •Product •Customer •Objectives •Mission Market Analysis •Industry •Market Potential •Breakeven •Competition Resource Requirements •Experience/Knowledge •Startup Costs •Fixed & Variable Operating Costs •Calculate Breakeven
  10. 10. RESOURCE REQUIREMENTS 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 10
  11. 11. STEP 4: DECISION 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 11 BA: 3305: Entrepreneurship Decision Idea •Product •Customer •Objectives Market Analysis •Industry •Market Potential •Competition Resource Requirements •Experience/Knowledge •Startup Costs •Fixed & Variable Operating Costs •Calculate Breakeven
  12. 12. DECISION 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 12
  13. 13. REALITY CHECK 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 13 BA: 3305: Entrepreneurship Decision GO! Business Plan No Go Re-Evaluate Idea •Product •Customer •Objectives Market Analysis •Industry •Market Potential •Competition Resource Requirements •Experience/Knowledge •Startup Costs •Fixed & Variable Operating Costs •Calculate Breakeven
  14. 14. MUCH OF THE FEASIBILITY REQUIRES RESEARCH 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 14
  15. 15. RE-CAP  Is there a large enough market  Do I have the necessary resources 7/22/2013 BA: 3305: Entrepreneurship - John A. Tatum, MBA 15

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