Gift card & voucher week 2012 results slideshare

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Gift card & voucher week 2012 results slideshare

  1. 1. Gift Card & Voucher Week 2012 A PR programme created by Clareville to promote gift cards & vouchers pre Christmas© Copyright Clareville Communications 2012 www.clareville.co.uk
  2. 2. The Results Summary Coverage & valueTotal impacts 52,290,284Total advertising equivalent £263,627PR value (using lower end of industry norm) £527,254
  3. 3. 274 pieces of coverage• Business media coverage – print & online• National newspaper coverage –print & online• Regional newspaper coverage – print & online• TV coverage• Radio coverage• Online, social & digital media coverage• Tens of thousands of entries to the competitions© Copyright Clareville Communications 2012
  4. 4. • 24 pieces of business press coverage• 42 pieces of national media coverage• 59 pieces of regional coverage• 100 radio competitions• 49 radio interviews – live & syndicated• 62,290 visits to the Mirror competitions online• Website and social media engagement
  5. 5. Countdown to Giftcard & Voucher Week. The Marketing Blog Business4Media online© Copyright Clareville Communications 2012
  6. 6. Countdown to Giftcard & Voucher Week. Incentive and Motivation online and e-newsletter© Copyright Clareville Communications 2012
  7. 7. Countdown to Giftcard & Voucher Week. Retail Times online Business4Media e-newsletter© Copyright Clareville Communications 2012
  8. 8. Giftcard & Voucher Week sponsors. UKGCVA online and e- newsletter The Marketing Blog© Copyright Clareville Communications 2012
  9. 9. Giftcard & Voucher Week sponsors. Incentive and Motivation online, e-newsletter and Twitter© Copyright Clareville Communications 2012
  10. 10. Giftcard & Voucher Week sponsors. www.promomarketing.info© Copyright Clareville Communications 2012
  11. 11. The Mirror Group partnership newswww.incentiveandmotivation.comwww.twitter.comIncentive and Motivation © Copyright Clareville Communications 2012
  12. 12. The Mirror Group partnership news cont…www.retailtimes.co.ukUKGCVA online © Copyright Clareville Communications 2012
  13. 13. The Mirror Group partnership news cont…www.business4media.comwww.promomarketing.infoPromotional Marketing e-newsletter© Copyright Clareville Communications 2012
  14. 14. National Competitionswww.gransnet.comIncluding homepage with over 1000 entries© Copyright Clareville Communications 2012
  15. 15. National Competitions OK! Extra (The Daily Star Sunday) Real People Love It! www.womanmagazine.com© Copyright Clareville Communications 2012
  16. 16. National Competitions Channel 5’s The Wright Stuff including online© Copyright Clareville Communications 2012
  17. 17. The Mirror Group competitions Daily Mirror© Copyright Clareville Communications 2012
  18. 18. The Mirror Group competitions Daily Mirror© Copyright Clareville Communications 2012
  19. 19. The Mirror Group competitions Daily Record including front page© Copyright Clareville Communications 2012
  20. 20. The Mirror Group competitions Daily Record© Copyright Clareville Communications 2012
  21. 21. The Mirror Group competitions Daily Mirror and Daily Record online© Copyright Clareville Communications 2012
  22. 22. The Mirror Group competitions Daily Mirror and Daily Record online© Copyright Clareville Communications 2012
  23. 23. Regional competitions Papur y Cwn (Welsh publication) Daily Gazette (Essex) & online Echo (Essex) & online Thurrock Gazette (Essex) & online Ilkley Gazette online© Copyright Clareville Communications 2012
  24. 24. Regional competitions cont… The Star (Taunton) Falkirk Herald Dundee Evening Telegraph www.elmbridgeguardian.co.uk© Copyright Clareville Communications 2012
  25. 25. Regional competitions cont… Sunderland Echo Lancashire Evening Post Horwich, Westhoughton Advertiser© Copyright Clareville Communications 2012
  26. 26. Regional competitionsLincolnshire Target Seriesand teaserCarluke GazetteLanark GazetteCrewe Chronicle© Copyright Clareville Communications 2012
  27. 27. Regional competition cont… Essex Enquirer County Down Spectator Newtonards Chronicle Blackpool Gazette© Copyright Clareville Communications 2012
  28. 28. Regional competitions cont… Exmouth Journal Ilford Recorder© Copyright Clareville Communications 2012
  29. 29. Regional competitions cont… Ashbourne News Telegraph, Uttoxeter Advertiser Midweek Herald Melton Times & front page teaser© Copyright Clareville Communications 2012
  30. 30. Regional competitions cont… The Newtonards Chronicle & Co. Down Observer Newark Advertiser News Post Leader© Copyright Clareville Communications 2012
  31. 31. Regional competitions cont… Gravesend Reporter and front page teaser, Washington Star and front page teaser© Copyright Clareville Communications 2012
  32. 32. Regional competitions cont… Weston and Somerset MercurySidmouth Herald © Copyright Clareville Communications 2012
  33. 33. Regional competitions cont… Alton Post Gazette, The Surrey and Hants, The Messenger The Chester Standard Dunfermline Press The Highland News© Copyright Clareville Communications 2012
  34. 34. Regional competitions cont… Northern Scot Inverness Courier www.twitter.com Tony Stacey, HTA© Copyright Clareville Communications 2012
  35. 35. Regional Radio competitions online Twitter.com – Inverclyde Radio and Radio West Fife UKGCVA e-newsletter, www.mytown.co.uk© Copyright Clareville Communications 2012
  36. 36. National Survey ResultsDaily ExpressMail Online© Copyright Clareville Communications 2012
  37. 37. National Survey Results cont…www.express.co.ukwww.femalefirst.co.uk© Copyright Clareville Communications 2012
  38. 38. National Survey Results cont… www.easier.com www.dailybhaskar.com www.senksar.com© Copyright Clareville Communications 2012
  39. 39. National Survey Results cont… www.indianexpress.com www.malextra.com www.twitter.com Secure Vouchers© Copyright Clareville Communications 2012
  40. 40. National Survey Results cont… Times of India online Yahoo! India online www.smashits.com© Copyright Clareville Communications 2012
  41. 41. National Survey Results cont… www.mix96.com, www.equimedia.com, www.mediaindia.net© Copyright Clareville Communications 2012
  42. 42. National Survey Results cont… www.mix105.1.co.uk, www.iafrica.com© Copyright Clareville Communications 2012
  43. 43. National Survey Results cont… www.mix105.1.co.uk, www.iafrica.com© Copyright Clareville Communications 2012
  44. 44. National Survey Results cont… International media: www.sidominews.com, www.tgcome24.com© Copyright Clareville Communications 2012
  45. 45. National Survey Results cont… International media: www.athensreport.com, www.lexusfunn.com© Copyright Clareville Communications 2012
  46. 46. National Survey Results cont… International media: www.msn.com, www.firsttoknow.com© Copyright Clareville Communications 2012
  47. 47. Regional Survey Results Wigan Evening Post© Copyright Clareville Communications 2012
  48. 48. Regional Survey Results Banffshire Journal© Copyright Clareville Communications 2012
  49. 49. “The success of Giftcard & Voucher Week” Marketing press www.promomarketing.info Promotional Marketing e-newsletter© Copyright Clareville Communications 2012
  50. 50. “The success of Giftcard & Voucher Week” Marketing press www.incentiveandmotivation.com Incentive and Motivation e-newsletter: lead story© Copyright Clareville Communications 2012
  51. 51. John Starr Vikki Bulbeck Hayley Chow johnstarr@clareville.co.uk +44(0)207 736 4022© Copyright Clareville Communications 2012

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