If you knowwhat is goingthrough yourconsumer’smind, youhave a distinctadvantage
Social Scientists saythat when it comesto empathy andlove, women havea slight edge
Social Scientists alsosay that we all fall inLove in Three stages
Stage 1 is called theAttention StageThis is where you comeacross this beautiful personwho mesmerizes you andleaves you breathless.
The Second stage of Love isthe Attraction Phase.Truly a love-struck phase, becauseyou can think of nothing else. Youlose your appetite and you sleepless, spending hours at a timedaydreaming about your lover.
Finally, comes theAttachment PhaseThis is the deep phase wherecommitment and bonding come intoplay and determines how strong andlong your relationship is going to be
Once I learned about the 3 Stages ofLove, I thought to myself:‘What if I used it in Marketing?’
I thought: ‘I don’thave the naturalempathy that afemale marketer has,so let me try the3 Stages of Love onmy marketing and seewhat happens’
The results wereextraordinaryWe got 50,000 Social Media Fans and 900 New Sales!
You can read allabout it in thisbook, which youcan downloadfor Free here
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