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BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE
THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224)
SYNOPSIS: REACTION PAPER (AUGUST 2016) [10 MARKS]
NAME: SIEW JOHN LOONG ID: 0315871
LECTURER: MR.NAZMI TUTORIAL TIME: 4-6pm
SYNOPSIS NO: 1 READER TITLE: THE LEARNING FROM LAS VEGAS
AUTHOR: ROBERT VENTURI
The book that I have read is ‘The Learning From Las Vegas: The Forgotten Symbolism of
Architectural Form’. In this book, itgreatly emphasizes on calling architects to acceptthe tastes and
values ofpeople.Italso calls architects to be less immodestin their designs. The book is written by
RobertVenturi and Denise ScottBrown.
They argued againstmodernistperceptions that architects only focused on space and didn’tview
ornament as the crime. Istrongly agree with that. Las Vegas leftthe modern idea such as the so
called ‘bestarchitecture’ is all about space and all aboutbeen concerned is the functionalism. He
believed so much in vernacular architecture and he strongly emphasized thatwe should notever
leave the pastarchitecture behind butto keep learning from the past and presentarchitecture errors.
Architecture is not only aboutspace, butitis also aboutsymbolism,style and communication. When
he was in Vegas, the first thing he saw while driving was the big billboards advertising aboutthings
like hotels, commercials, restaurants and so on. It becomes architecture communication over space.
The large signs played an importantrole as they draw the attentions of the drivers to the district.
These fancy signs competed with each other to attract others and it soon became persuasive
architecture. The larger the sign to the building and road, the more attention it can draw to. It is sad
to know that those board are dominating architecture now.
An analysis was broughtout aboutthe building type from those signs and conclude thata building
can either be a duck or decorated shed.He used the example ofthe building ‘Long Island Duckling’
which shaped like a duck and itdid sell ducks. The importantof duck as being a building was
reduced compared to the sign. It had become the sign itself. He concluded thatmostmodern
architecture is a duck. On the other hand, the decorated shed could be ugly butthey did apply
symbolism through ornamentor actual letter sign. So now, the question is: Which is needed? Duck
or decorated shed?
The main word for modernism is we design from inside out. Contextis important in architecture.
When we design building inside outwith the immediate function, involving complexity and
contradiction, the function of a building is constantly changing before we finish designing itas the
program is changing too. Atthis electronic and information giving age, the architecture design should
always be connected with the information and electronic rather than having abstract, cultural,
dramatic and radical form.
As a conclusion, itis true and important for a building to have symbolism and to be concerned with
the style and fact rather than having an interesting and bold design. Anyway, architecture does not
always have to be functionalism all the time.
REFERENCE
1. V. (2010). Learning from las vegas movie.wmv. Retrieved October 09, 2016, from
https://www.youtube.com/watch?v=vyQlW50fJJg
2. Venturi, R., Brown, D. S., & Izenour, S. (1977). Learning From Las Vegas. Retrieved
October 09, 2016, from https://mitpress.mit.edu/books/learning-las-vegas
3. M. (2014). Learning from Las Vegas. Retrieved October 09, 2016, from
https://www.youtube.com/watch?v=Kqc-eNrJKcA
4. Relearning from Las Vegas. (n.d.). Retrieved October 09, 2016, from
https://books.google.de/books?id=T8ZEDUc_ARYC
WORD COUNT 468
Key points (2.5)
Appropriateness of
Terminologies (2.5)
Clarity in Opinions and
Reactions (2.5)
Logical Progression (2.5)
DATE: TOTAL MARK & GRADE
ASSSESSED BY:
SYNOPSIS
DESCRIPTION
ASSESSMENT
RUBRIC
Grades Marks Key points (2.5) Appropriateness of
Terminologies (2.5)
Clarity in Opinions
and Reactions
(2.5)
Logical
Progression (2.5)
A 1.8 -
2.5
Evidence of
outstanding
understanding of Key
points through clear
explanation
Appropriate use of
Terminologies In
discussing the Issues/
Concepts/Theories
Outstanding
Clarity in opinions
and reactions -
Supported with
strong Logical
explanation
Outstanding
Articulation of
logical expressions
ending with well-
developed
paragraphs
B 1.5 -
1.79
Evidence of
understanding of Key
points through
reasonable
explanation
Reasonable use of
Terminologies In
discussing the Issues/
Concepts/Theories with
Minor unfamiliarity
Reasonable
clarity in opinions
and reactions -
Supported with
Logical
explanation
Reasonable
Articulation of
logical expressions
ending with well-
developed
paragraphs
C 1.25 -
1.49
Evidence of Some
Understanding of Key
points through
acceptable
explanation
Acceptable use of
Terminologies In
discussing the Issues/
Concepts/Theories with
Noticeable unfamiliarity
Acceptable
Clarity in opinions
and reactions -
Supported with
satisfactory
explanation
Acceptable
Articulation of
logical expressions
ending with some
ambiguous
statements
D 1 -
1.24
Evidence of Some
Understanding of Key
points through not
quite acceptable
explanation
Evidence of
Terminologies however
poorly communicated in
discussing The Issues/
Concepts/Theories With
Weak Clarity in
opinions and
reactions -
Supported with
Lengthy
explanation
Poor Articulation of
logical expressions
ending with
noticeable
ambiguous
statements
F 0 -
0.99
Insufficient Evidence
of Understanding of
Key points through
weak explanation
Insufficient Evidence of
Terminologies in
discussing the Issues/
Concepts/Theories With
Improper
opinions and
reactions. Not
Matching the
Issues/ Concepts/
Theories -
Inadequate
Reasons
Unable to
Articulate / illogical
expressions.
Poorly written
synopsis.

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SYNOPSIS 1

  • 1. BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224) SYNOPSIS: REACTION PAPER (AUGUST 2016) [10 MARKS] NAME: SIEW JOHN LOONG ID: 0315871 LECTURER: MR.NAZMI TUTORIAL TIME: 4-6pm SYNOPSIS NO: 1 READER TITLE: THE LEARNING FROM LAS VEGAS AUTHOR: ROBERT VENTURI The book that I have read is ‘The Learning From Las Vegas: The Forgotten Symbolism of Architectural Form’. In this book, itgreatly emphasizes on calling architects to acceptthe tastes and values ofpeople.Italso calls architects to be less immodestin their designs. The book is written by RobertVenturi and Denise ScottBrown. They argued againstmodernistperceptions that architects only focused on space and didn’tview ornament as the crime. Istrongly agree with that. Las Vegas leftthe modern idea such as the so called ‘bestarchitecture’ is all about space and all aboutbeen concerned is the functionalism. He believed so much in vernacular architecture and he strongly emphasized thatwe should notever leave the pastarchitecture behind butto keep learning from the past and presentarchitecture errors. Architecture is not only aboutspace, butitis also aboutsymbolism,style and communication. When he was in Vegas, the first thing he saw while driving was the big billboards advertising aboutthings like hotels, commercials, restaurants and so on. It becomes architecture communication over space. The large signs played an importantrole as they draw the attentions of the drivers to the district. These fancy signs competed with each other to attract others and it soon became persuasive architecture. The larger the sign to the building and road, the more attention it can draw to. It is sad to know that those board are dominating architecture now. An analysis was broughtout aboutthe building type from those signs and conclude thata building can either be a duck or decorated shed.He used the example ofthe building ‘Long Island Duckling’ which shaped like a duck and itdid sell ducks. The importantof duck as being a building was reduced compared to the sign. It had become the sign itself. He concluded thatmostmodern architecture is a duck. On the other hand, the decorated shed could be ugly butthey did apply symbolism through ornamentor actual letter sign. So now, the question is: Which is needed? Duck or decorated shed?
  • 2. The main word for modernism is we design from inside out. Contextis important in architecture. When we design building inside outwith the immediate function, involving complexity and contradiction, the function of a building is constantly changing before we finish designing itas the program is changing too. Atthis electronic and information giving age, the architecture design should always be connected with the information and electronic rather than having abstract, cultural, dramatic and radical form. As a conclusion, itis true and important for a building to have symbolism and to be concerned with the style and fact rather than having an interesting and bold design. Anyway, architecture does not always have to be functionalism all the time. REFERENCE 1. V. (2010). Learning from las vegas movie.wmv. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=vyQlW50fJJg 2. Venturi, R., Brown, D. S., & Izenour, S. (1977). Learning From Las Vegas. Retrieved October 09, 2016, from https://mitpress.mit.edu/books/learning-las-vegas 3. M. (2014). Learning from Las Vegas. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=Kqc-eNrJKcA 4. Relearning from Las Vegas. (n.d.). Retrieved October 09, 2016, from https://books.google.de/books?id=T8ZEDUc_ARYC
  • 3. WORD COUNT 468 Key points (2.5) Appropriateness of Terminologies (2.5) Clarity in Opinions and Reactions (2.5) Logical Progression (2.5) DATE: TOTAL MARK & GRADE ASSSESSED BY:
  • 4. SYNOPSIS DESCRIPTION ASSESSMENT RUBRIC Grades Marks Key points (2.5) Appropriateness of Terminologies (2.5) Clarity in Opinions and Reactions (2.5) Logical Progression (2.5) A 1.8 - 2.5 Evidence of outstanding understanding of Key points through clear explanation Appropriate use of Terminologies In discussing the Issues/ Concepts/Theories Outstanding Clarity in opinions and reactions - Supported with strong Logical explanation Outstanding Articulation of logical expressions ending with well- developed paragraphs B 1.5 - 1.79 Evidence of understanding of Key points through reasonable explanation Reasonable use of Terminologies In discussing the Issues/ Concepts/Theories with Minor unfamiliarity Reasonable clarity in opinions and reactions - Supported with Logical explanation Reasonable Articulation of logical expressions ending with well- developed paragraphs C 1.25 - 1.49 Evidence of Some Understanding of Key points through acceptable explanation Acceptable use of Terminologies In discussing the Issues/ Concepts/Theories with Noticeable unfamiliarity Acceptable Clarity in opinions and reactions - Supported with satisfactory explanation Acceptable Articulation of logical expressions ending with some ambiguous statements D 1 - 1.24 Evidence of Some Understanding of Key points through not quite acceptable explanation Evidence of Terminologies however poorly communicated in discussing The Issues/ Concepts/Theories With Weak Clarity in opinions and reactions - Supported with Lengthy explanation Poor Articulation of logical expressions ending with noticeable ambiguous statements F 0 - 0.99 Insufficient Evidence of Understanding of Key points through weak explanation Insufficient Evidence of Terminologies in discussing the Issues/ Concepts/Theories With Improper opinions and reactions. Not Matching the Issues/ Concepts/ Theories - Inadequate Reasons Unable to Articulate / illogical expressions. Poorly written synopsis.