Print version of the presentation given to the NL Employers' Council Annual Conference. Is Social Media in the workplace a "bad thing", or is it an inevitable smashing of barriers resulting from old-school thinking? From SocialMedia404.com

1. EMPLOYER
ADVISORY
SOCIAL CONTENT

3. Social Media
in the
Workplace

4. is

5. as plain as the
nose on your
face(book)

6. #3
#3
educate. evolve.
evaluate. #9

8. what it’s really all about
fears & myths
common barriers
why you need to pay attention
examples
10 things to remember

9. what is social media?

10. it’s not technology

12. it’s not (just)
sales & marketing

14. it’s about community

15. the the
citizen community
CX
You

16. the
employees
workplace
CX
the
employer

17. and the relationships

18. What
What What
you want
they do for
employees each other employees
want to do
You &
CX You
& the
the employee
workplace
What you are
willing to do

19. that give it
a personality

20. blog.memelabs.com/
how-social-media-is-like-high-school

21. it’s technology
that is starting to catch up
to the way we
normally work

22. and the many
relationships we have

23. employees
regulators
vendors
stakeholders
partners
consumers public

24. what’s happening now

25. a
300M+ 55M+ 50M+
27 31 40
Fastest growing segment:
Boomers; women 54+

26. is this your stance?

28. “old school”
is not necessarily
a good thing

29. 1. APPLICATION
May 14, 1997
This policy applies to all departments and agencies listed in schedules A and B of the Financial Administration Act.
2. AUTHORITY
Board of Management Minute 97.0287 dated May 14, 1997
3. BACKGROUND
The Internet has extraordinary growth potential as a medium for promoting New Brunswick to a global audience for tourism, for investment and as a place to do business. It also has the potential to help government better serve its clients within the Province. It is believed that there
are strategic as well as operational benefits to improved co-ordination and a consistent style for government information.
4. OBJECTIVES
The general objective of these standards is to enhance the quality and relevance of the New Brunswick government's presence on the World Wide Web for all electronic visitors.
5. INTERNET ACCESS AND USE STANDARDS
Government of New Brunswick Internet access is intended to support research, education and use of the Internet as communication, information and service delivery tool for government
...wasting
The service is for use by government personnel to enhance, develop, design and implement improved methods for delivering government information and services. While specific use is not monitored, the facility does have capacity limits. Associated costs are carefully monitored.
Information and resources accessible via corporate Internet access are considered the property of the individuals and organizations which own rights to the resources. Use of resources without permission of the owner is not acceptable.
Public servants must subscribe to normal and acceptable professional ethics when using the Internet services. All use must comply with federal and provincial laws, statutes and regulations and respect the legal protection provided by copyright and license to data. Individuals who
are in violation of these policies may have their access privileges withdrawn immediately.
The following are considered examples of unacceptable use of Government of New Brunswick Internet resources:
· Gaining unauthorized access to resources of the Internet.
· Disrupting intended use of the Internet.
· Wasting resources (computer, line capacity or people).
resources...
· Destroying the integrity of computer-based information.
· Compromising privacy of users.
...activities
· Activities which are personal in nature and will not result in direct or indirect benefits to the people and government of New Brunswick.
· Accessing or posting information generally considered to be offensive or inappropriate for use through an access paid for by the Government and people of New Brunswick.
· Transmission of unsolicited commercial information (i.e., junk mail, advertising).
· Use of corporate Internet access to express personal views and opinions as if they constitute official commentary from the Government of New Brunswick, departments or agencies.
6. STANDARDS FOR INTERNET POSTING
Achieving and maintaining highly centralized control over a diverse and continually expanding information resource like the Internet is neither practical nor desirable in a system as large as the New Brunswick Government.
Each department should have sufficient flexibility to tailor its Internet postings to serve short and long-term strategic interests.
which are
At the same time, however, each agency must be prepared to take a strong leadership role in applying rigorous decision-making requirements within their organization before specific blocks of information are posted on the Government's World Wide Web site. Support for a
consistent, corporate approach to the entire New Brunswick Government web site must be an integral part of the decision-making system.
7. PRINCIPLES FOR DEPARTMENT/AGENCY INTERNET COMMUNICATIONS
Each New Brunswick department and agency carries a continuing responsibility to develop and maintain a major presence as part of the New Brunswick Government site on the World Wide Web.
Departments should establish an internal requirement that every major program area must maintain a basic presence and profile on the agency home page including an email address which is regularly monitored.
Strategic planning is currently undertaken by departments as part of multi-year budgeting processes, performance measurement systems, quality service initiatives, information system designs, etc. Such planning should incorporate specific Internet external communications targets
and ensure such targets complement the corporate policy framework established by government for Internet communications.
Effective planning in this context must involve management at all levels in examining how such technologies will impact organizational change over time. Ongoing involvement by human resource professionals to address the human side of such changes is important.
To ensure standards are implemented on a consistent basis, it is strongly recommended each department or agency establish a web editor responsibility centre. The function would be based in the communications staff group of the agency. Web editors would be responsible for web
personal in
posting co-ordination, and be authorized to remove, or prevent posting of material not conforming to applicable standards.
8. INTERNET POSTING PROCEDURES WITHIN DEPARTMENTS
The following internal procedures are recommended to ensure New Brunswick government departments and agencies post information on the World Wide Web that serves their objectives to the maximum extent, while supporting the overall government policy direction.
Any branch or program area within a department wanting to post information on the government server must require advance approval from the department/agency senior management, or a designated sub-group.
Material submitted to senior management for posting approval must meet all applicable standards for Government of New Brunswick Internet material, including availability in the official languages. It should reflect the client-driven priority of government.
Visual and functional design of the material must be consistent with central government-adopted style guidelines.
The originating department/agency bears all responsibility for any budget and staffing demands related to the design and development of the material prior to posting, as well as server space charges for the period the material is posted. Departments may choose to assign such
responsibilities internally to specific branches or program areas.
nature...
The designated branch or program area must be prepared to carry all responsibility for answering "e-mail" inquiries to the department/agency relating to material posted.
The designated branch or program area must carry all responsibility for keeping posted material up-to-date. Out-of-date information must be removed from the WWW site to ensure optimum use of resources.
The originating branch or program area must ensure easy-to-use links are inserted in posted material to guide Internet users toward related information available from other program areas within the department.
The department is responsible for ensuring appropriate links are made to other relevant departments and agency information, so all Internet users have a full opportunity to understand and make use of inter-relationships between agencies within the New Brunswick government.
9. CONTENT STANDARDS FOR NB GOVERNMENT WWW SITE
To ensure the Province of New Brunswick maintains a world-class World Wide Web site, a consistent image and co-ordinated approach for delivering top-quality information to electronic clients is essential.
Following are the content and design standards for all material posted on the Province of New Brunswick WWW site:
· All documents on the provincial World Wide Web site will be posted in the two official languages (English and French) with appropriate links to the corresponding information in the other language.
· It is recognized that some documents are developed to serve a certain target audience in only one of the two official languages and occasionally in yet another language. Any material that will not be posted in the official languages must receive prior
approval from the person responsible for communications in the department or agency in consultation with the Office of Official Languages.
· All use of New Brunswick government wordmarks, logos and symbols must conform to the New Brunswick Visual Identity Standards. To ensure consistency, these items must be electronically referenced from common files maintained by CNB.
· The New Brunswick Government web site will maintain a consistent look and organization for the top three levels (Government home page, list of department/agency home pages, individual department/agency home page). Departments are encouraged to
carry such consistency as far through the WWW site as possible.
· A standard New Brunswick government electronic feedback and query form will be used by departments and agencies.
· A standard, government-wide What's New information page will be maintained by Communications New Brunswick and be available from the main government home page. Departments will be responsible for contributing material to the section as they
add, change and delete published information.
· Pointers must be placed on all main pages within department WWW information to link to the department home page. All department home pages must point to the Government of New Brunswick home page.
· Pages incorporating high-end multimedia web programs must provide text only browser options.
· Departments will supply information to the Department of Supply and Services to facilitate visitors searching from the government WWW site when the information has been stored on off-site servers for a government department or agency. All such other
servers must be registered with CIMS to ensure New Brunswick government information is linked to its main WWW address. It is the responsibility of the department or agency to ensure that this is done

30. is this
your excuse?

32. or this?

34. or this?

36. or this?

38. didn’t we spend more
than a decade getting
control of the business
back from the IT dept?

40. who “controls”
social media?
deja vu.

41. I.T. communications

42. a systems-thinking
workplace

44. is social media the real
productivity killer?

45. short-term illness
chronic illness
weather
inter-personal conflict
organizational disruptions
external social influences
productivity tools
management
social media?

46. 7
common barriers

47. Authoritarian
Apathy
Transparency
Myopia
ROI Inertia
Control
Failure

48. most of which
boils down to

50. (perhaps)
surprising facts

51. 79% of business
communicators Organizations using
Social Media
75% of employees for business purposes
70% of companies
50% do not moderate

52. number one reason
to pay attention

54. by 2010
millennials will begin
outnumbering every other
generation in the workplace

56. and they we
consume differently

58. and communicate
differently

59. (YMMV)

60. yet we remain
“old skool”

62. answer?
let the rabbits run

63. capability
person willingness

64. some
current
examples

66. communication

69. participation

71. networking

73. knowledge sharing

75. organizational
improvement

77. eLearning

79. recruitment/retention

81. add them all together

82. john.sm404@googlewave.com

83. collaborative
journalism

84. via
@Mashable

85. enterprise
integration

86. via
@Mashable

87. via
@Mashable

88. creation

89. via
@Mashable

90. testing

91. via
@Mashable

92. trends

93. #1:
Method

95. #2:
Form

97. #3:
Message

99. #4:
Feedback

101. parting thoughts...

102. 1. Your community is moving online
2. Tech capability still doubles every 18 months
3. Systems thinking yields stagnation
4. Trust is the new black
5. The millennials are coming here
6. Let the rabbits run
7. Methods are personal
8. Form is smaller
9. Messages are conversational
10. Feedback is essential

103. and

104. required viewing
• A Vision of Students Today (mwesch):
youtube.com/watch?v=dGCJ46vyR9o
• Social Media Revolution: (teachertubepd)
youtube.com/watch?v=fVXKI506w-E

105. photo credits
• flickr.com/rohanlikhite • flickr.com/27380453@n08
• flickr.com/jamesscridland • pulverblog.pulver.com
• flickr.com/ • flickr.com/spullara
webhostingreview
• youtube.com/watch=?
• flickr.com/omaromar v=2lXh2n0aPyw
• flickr.com/mrjohnenge • flickr.com/dm-set
• flickr.com/rohanlikhite • flickr.com/katielips
• flickr.com/wolfsavard • flickr.com/bizmac
• usmm.org • flickr.com/markhillary
• flickr.com/ • flickr.com/polandeze
savannagrandfather • flickr.com/ky_olsen

106. Comments? Questions?
SocialMedia404.com
@JohnSheridan