Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.

1. Designing for
Community eXperience (CX)
The User Experience (UX)
of Social Media
May 2009
SocialMedia404.com

2. A Brief History of Time
A.J. Kim “Community Building on the Web”:
Individual “clouds”
Social Media:
Interconnected clouds
Same principles apply, plus more

3. Kim: “Social Scaffolding”
“Nine Timeless Design Strategies”
1. Purpose
6. Etiquette
2. Places
7. Events
3. Profiles
8. Rituals
4. Roles
9. Sub-groups
5. Leadership
Allow for growth/change
Implement feedback loops
Empower users

4. Sounds like Social Media?
Sort of.

5. Web 1.0: Content (Media)
“Social” was
limited to
closed spaces,
non real time &
manual info flow

6. Web 1.5: Blogs
Blogs are “podium content”, and
do not naturally promote community
Blog post comment
on
0.01% comment
comment
99.99% comment
comment

7. Web 2.0: Interacting (Social)
“Social” is now
interconnected
spaces

8. it’s all about
interaction.
flickr.com/photos/polandeze

9. CX is People, not Technology
• Personalities communicating electronically
• Openly as individuals and/or groups
• Whenever and wherever they want, saying
whatever they want
• As peers (perceived, real, or neither)
CX = the community personality, and the individual’s experience with it.

10. Conceptual: Community eXperience

11. CX Implementation

12. Things To Remember
1. Design for personality
2. Technology can enable/emphasize the good, the
bad, and the ugly
3. Your audience is no longer captive
4. Leadership is crucial
5. Measure, adjust, adapt

13. there remains
much
to
discuss…
flickr.com/photos/ -bast-

14. Conversation
SocialMedia404.com