Hospital Adoption of Medicine 2.0<br />A Culture Change<br />
Introduction<br />Blog: ehealth.johnwsharp.com<br />Twitter: @JohnSharp<br />Links: delicious.com/johnsharp/ClevelandClini...
Industry Relationships<br />Member of the Advisory BoardWithin3.com – private social network for physicians<br />
Cleveland Clinic<br />1000 bed hospital and medical center<br />1800 physician group practice<br />3.3 million total visit...
Cleveland Clinic Electronic Medical Record<br />Epic Systems<br />2,000,000 patients<br />In hospital, outpatient clinics ...
eHealth Initiatives<br />Personal Health Record – tethered to EMR<br />Online Second Opinion<br />Google Health partnershi...
Leadership in Healthcare Reform<br />Outcomes Booklets – reported annually<br />Cited as model of care efficiency <br />Pr...
Web 2.0 as a Disruptive Force<br />
Web 2.0 Beginnings<br />Unofficial Blogs – Clinical Cases and Images<br />Unofficial Wiki – AskDrWiki.com<br />Social Netw...
Web 2.0 Beginnings<br />
The Transition<br />Website Redesign – consumer research - 2008<br />YouTube channel – repurposing news videosCleveland Cl...
Website Redesign<br />
YouTube Channel<br />Focus : health news and wellness recommendations<br />
Facebook<br />Wellness  Focus<br />
Twitter - CME<br />Will be Tweeting from our Medical Innovation SummitOct 5-7<br />
What Enabled this Change<br />An institution which encourages innovation<br />Leadership willing to look at successes in o...
Future<br />Physician Social Networking<br />Expand Twitter presence<br />Employee polices<br />Enterprise 2.0 – early sta...
Physician Social Networking<br /><ul><li>Private – must be a licensed physician
No advertising
Profile including Clinical trials and publications
Alumni groups, clinical trial communication, etc.</li></li></ul><li>Policies in Place<br />Website user agreement<br />Emp...
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Hospital Adoption Of Medicine 2.0

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Presentation at the Medicine 2.0 Congress, Toronto, CA

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Hospital Adoption Of Medicine 2.0

  1. Hospital Adoption of Medicine 2.0<br />A Culture Change<br />
  2. Introduction<br />Blog: ehealth.johnwsharp.com<br />Twitter: @JohnSharp<br />Links: delicious.com/johnsharp/ClevelandClinic<br />Department: lerner.ccf.org/qhs/informatics<br />Email: sharpj@ccf.org<br />
  3. Industry Relationships<br />Member of the Advisory BoardWithin3.com – private social network for physicians<br />
  4. Cleveland Clinic<br />1000 bed hospital and medical center<br />1800 physician group practice<br />3.3 million total visits and more than 50,000 hospital admissions <br />Locations: Cleveland, Ohio; Fort Lauderdale, FL; Toronto, CA; Abu Dhabi, UAE; Las Vegas, NV<br />
  5. Cleveland Clinic Electronic Medical Record<br />Epic Systems<br />2,000,000 patients<br />In hospital, outpatient clinics and suburban health centers<br />CPOE implemented<br />Now being used for quality reporting and research<br />
  6. eHealth Initiatives<br />Personal Health Record – tethered to EMR<br />Online Second Opinion<br />Google Health partnership<br />Microsoft HealthVault – remote monitoring<br />
  7. Leadership in Healthcare Reform<br />Outcomes Booklets – reported annually<br />Cited as model of care efficiency <br />President Obama’s visit to discuss reform<br />Physicians on salary – remove motivation for fee for service<br />
  8. Web 2.0 as a Disruptive Force<br />
  9. Web 2.0 Beginnings<br />Unofficial Blogs – Clinical Cases and Images<br />Unofficial Wiki – AskDrWiki.com<br />Social Networking in Medical School<br />Google Gadget – Walk for Good<br />Live physician chats<br />Google Health partnership <br />Transition – CEO blog<br />
  10. Web 2.0 Beginnings<br />
  11. The Transition<br />Website Redesign – consumer research - 2008<br />YouTube channel – repurposing news videosCleveland Clinic News Service - 2007<br />Facebook page, Twitter for CME, then news - 2009<br />Chief of Medical Staff – Blog for medical staff with anonymous comments allowed - 2009<br />Wikis in several departments <br />CMO presents strategy to Board and Trustees<br />
  12. Website Redesign<br />
  13. YouTube Channel<br />Focus : health news and wellness recommendations<br />
  14. Facebook<br />Wellness Focus<br />
  15. Twitter - CME<br />Will be Tweeting from our Medical Innovation SummitOct 5-7<br />
  16. What Enabled this Change<br />An institution which encourages innovation<br />Leadership willing to look at successes in other industries for new strategies<br />New emphasis on patient engagement – Office of Patient Experience<br />National/International strategy to recruit new patients<br />Chief Marketing Office as a champion<br />
  17. Future<br />Physician Social Networking<br />Expand Twitter presence<br />Employee polices<br />Enterprise 2.0 – early stages<br />Integration with eHealth tools<br />Facebook gadgets<br />
  18. Physician Social Networking<br /><ul><li>Private – must be a licensed physician
  19. No advertising
  20. Profile including Clinical trials and publications
  21. Alumni groups, clinical trial communication, etc.</li></li></ul><li>Policies in Place<br />Website user agreement<br />Employee policy<br />Emphasis on avoiding harassment, defamation, profanity<br />“play nice” and then your participation is acceptable<br />Employees warned about personal health information <br />
  22. Conclusions<br />How to change the culture?<br /><ul><li>The healthcare organization must have a willingness encourage innovation to solve the health care crisis
  23. Organizations need to be willing to engage patients through social media
  24. Need an institutional champion
  25. Risks can be identified and controlled
  26. Experimentation and partnerships should be encouraged</li></li></ul><li>Contact<br />Blog: ehealth.johnwsharp.com<br />Twitter: @JohnSharp<br />Links: delicious.com/johnsharp/ClevelandClinic<br />Department: lerner.ccf.org/qhs/informatics<br />Email: sharpj@ccf.org<br />

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