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A Financial Opportunity…
… The Intersection of Creation and Imagination
February 2015
The Bottom Line
Traditional Finance (Banks & Investors) can not adequately support the creative
spark of individual entrep...
These Would Not Exist
At This Moment
on
Kickstarter
• 548 Design Projects
• 317 Craft Projects
• 589 Art Projects
• 530 Fashion Projects
• 1118 ...
Must EXIST in the US Market
Why? The majority (over 50%) of all global crowdfunding takes place in the
US Market.
Crowdfunding Worldwide + Growth Rate
As of 2012, $2.7 Billion was contributed into CF campaigns worldwide. By the
end of 2...
Born USA - The Road To EOY 2016
Build Core
Team
Market via
Events &
Meetups
Platform
Iteration 1
Creative
Competitions:
Al...
Leadership, Management, Subject
Matter Experts + Platform Team
• Leadership:
• Establish CCO - A visionary leader/speaker/...
Market via
Events &
Meetups
Events Team
• Brand Development Events
• Event Architect & Brand Developer to craft unique
exp...
Platform
Iteration 1
Platform Team - Iter. 1
• Platform Product Design & Development
• Born Platform Architect & Brand Dev...
Creative
Competitions:
Major Cities
Competitions Team - Major
Cities
• Competition Events
• Event Architect & Brand Develo...
Platform
Iteration 2
Platform Team - Iter. 2
• Platform Product Design & Development
• Born Platform Architect & Brand Dev...
Creative
Competitions:
All US
Competitions Team - All US
• Competition Events
• Event Architect & Brand Developer to craft...
All Media
Exposure
Media Blitz
• Social Media National Campaign
• Brand Developer & Marketing Experts to visionary social ...
Platform
Iteration 3
Platform Team - Iter. 3
• Platform Product Design & Development
• Born Platform Architect & Brand Dev...
Shark Tank
Funding
Model
Shark Tank / Dragon’s Den
• Televised Production
• Brand Developer and Chief Creative Officer to w...
Born USA
Brands
Launch
Born Brands Launch
• Born Collective Investments Pooled
• Born USA Leadership to work with rights h...
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Born - The Art of Creation - Born USA v2

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Born - The Art of Creation - Born USA v2

  1. 1. A Financial Opportunity… … The Intersection of Creation and Imagination February 2015
  2. 2. The Bottom Line Traditional Finance (Banks & Investors) can not adequately support the creative spark of individual entrepreneurs and small businesses. The Problem is World Wide…
  3. 3. These Would Not Exist
  4. 4. At This Moment on Kickstarter • 548 Design Projects • 317 Craft Projects • 589 Art Projects • 530 Fashion Projects • 1118 Film & Video Projects • 863 Technology Projects • 970 Music Projects • 279 Photography Projects • 177 Theatre Projects Over 6000 new creative ideas are active RIGHT NOW … … KICKSTARTER eclipses all other Crowdfunding* * $500 Million pledged in 2014 alone, over $1 Billion pledged since 2008
  5. 5. Must EXIST in the US Market Why? The majority (over 50%) of all global crowdfunding takes place in the US Market.
  6. 6. Crowdfunding Worldwide + Growth Rate As of 2012, $2.7 Billion was contributed into CF campaigns worldwide. By the end of 2014, that number was $5 Billion. The World Bank suggests this number will reach $300 Billion by 2025.
  7. 7. Born USA - The Road To EOY 2016 Build Core Team Market via Events & Meetups Platform Iteration 1 Creative Competitions: All US All Media Exposure Shark Tank Funding Model Born USA Brands Launch Creative Competitions: Major Cities Platform Iteration 2 Platform Iteration 3
  8. 8. Leadership, Management, Subject Matter Experts + Platform Team • Leadership: • Establish CCO - A visionary leader/speaker/pitchman for the Born Brand - The Chief Creative Officer (part CEO, part Brand Architect, part Orator) • Management: • Establish CIO - An instigator and provocateur motivating all employees - The Chief Instigation Officer (part COO, part CEO, part Visionary) • Establish CPO - An executor with keen esthetic drive toward outrageously great user experience - The Chief Platform Officer (part COO, part CTO, part Designer, part Software Engineer) • Subject Matter Experts: • Contract + Employee - thought leaders in design, art, technology, science, engineering, architecture, crafting • Employee - brand developers and key marketing experts across major media • Platform Team: • User Experience Designer, User Interface Designer, Platform Architect, Product Manager, Software Engineering Team Build Core Team
  9. 9. Market via Events & Meetups Events Team • Brand Development Events • Event Architect & Brand Developer to craft unique experiential events in target Born “Origin” cities - New York, San Francisco, Austin - 1 Event Per Quarter, 2015 • “Creative” Meetup Events • Event Architect & Thought Leaders to craft common ground learning & sharing events in target Born “Origin” cities - New York, San Francisco, Austin - other cities may apply after initial events are run, vetted and perfected - 1 Event Per Month, 2015
  10. 10. Platform Iteration 1 Platform Team - Iter. 1 • Platform Product Design & Development • Born Platform Architect & Brand Developer to design unique platform features - competitive elements, shared reward elements, sponsor elements and more - the Born platform should be every bit as much a “Belle Creation” as any creative product promoted through the platform • Platform Product Engineering • All core platform capabilities are to be delivered as sprint development cycles to enable launch of Iteration 1 of the Born USA “experience” within the 1st half of 2015
  11. 11. Creative Competitions: Major Cities Competitions Team - Major Cities • Competition Events • Event Architect & Brand Developer to craft unique competition events in target Born “Origin” + “Expansion” cities - New York, San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles - Event #1, 2nd Half, 2015 or Event #1, 1st Half, 2016 • Competition Feeder Events • Event Architect, Brand Developer & Thought Leaders to craft competition feeder events in target Born “Origin” + “Expansion” cities - New York, San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles - other cities may apply after initial events are run, vetted and perfected - 3rd Quarter/ 4th Quarter, 2015
  12. 12. Platform Iteration 2 Platform Team - Iter. 2 • Platform Product Design & Development • Born Platform Architect & Brand Developer to design unique platform features - investor elements, sponsorship elements, fulfillment elements and more - the Born platform should the “Belle Creation” vision through the platform • Platform Product Engineering • All sponsorship, investor and fulfillment platform capabilities are to be delivered as sprint development cycles to enable launch of Iteration 2 of the Born USA “experience” within the 1st half of 2016
  13. 13. Creative Competitions: All US Competitions Team - All US • Competition Events • Event Architect & Brand Developer to craft unique competition events in target Born “Origin” + “Expansion” cities + All US - Event #2, 1st Half, 2016 -or- Event #2, 3rd Quarter, 2016 • Competition Feeder Events • Event Architect, Brand Developer & Thought Leaders to craft competition feeder events in target Born “Origin” + “Expansion” cities + Secondary Cities - New York, San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles - - 1st Quarter/2nd Quarter, 2016
  14. 14. All Media Exposure Media Blitz • Social Media National Campaign • Brand Developer & Marketing Experts to visionary social media campaigns - the messages should be iconic, inspirational, aspirational and memorable; blitz to begin 1st half of 2016 • Traditional Media Campaign • Brand Developers & Marketing Experts to work with PR Experts & Writers retained to drive broad reach traditional media communications through targeted thought leading periodicals, blogs & newspapers; blitz to begin 1st half of 2016 • Influencer Cultivation • Key Global Influencers to be cultivated by Executive Team to engage and invite participation in this unique one of a kind effort - the launch of the Born Spirit of Creation national event; End of 1st half of 2016
  15. 15. Platform Iteration 3 Platform Team - Iter. 3 • Platform Product Design & Development • Born Platform Architect & Brand Developer to design unique platform features - the atelier marketplace, competitive bidding on unique items, potential individual investment opportunities for small investors - the Born “Belle Creation” should change the way we perceive and interact with the creative world • Platform Product Engineering • All new capabilities are to be delivered as sprint development cycles to enable launch of Iteration 3 of the Born USA “experience” within the 3rd quarter 2016
  16. 16. Shark Tank Funding Model Shark Tank / Dragon’s Den • Televised Production • Brand Developer and Chief Creative Officer to work with industry professionals to design unique shark tank style show - this show provides a vehicle for the Born Venture Partners and others to selectively participate in the expansion of exemplary creative’s businesses; the televised format becomes a vehicle for further monetization of sponsorship and continued expansion of the Born brand; target of Fall Season 2016 for potential launch of television/cable property. • Uniquely Qualified Investors • Live events feeding the televised events provide opportunity for 3rd party major and minor investors to express interest as either parties to the Born Partners investment vehicle or as parties to investment vehicles succeeding a Born Partnership refusal to participate; 3rd Quarter 2016 Launch of Live Investor/Pitch Events
  17. 17. Born USA Brands Launch Born Brands Launch • Born Collective Investments Pooled • Born USA Leadership to work with rights holders to pool all collected investments succeeding Born activities under the Born Brands umbrella; 4th Quarter 2016 • Born Brands Launched • Born Brands launch to include distributor/retailer relationships as well as boutique retailer relationships + online; 4th Quarter 2016

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