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If you haven’t explored Web Components yet, you’re missing out on a powerful tool that can greatly enhance reusability of common web elements throughout your websites and web applications. As Comcast has been updating our web properties to unify under a single UX, using Web Components with Polymer has helped make that process much more efficient. In nearly 2 years while creating hundreds of our own custom elements, we’ve learned a lot about the benefits & drawbacks to Polymer along the way. This case study will introduce Polymer & Web Components, demonstrate when Polymer is useful, when other options should be considered, and what it takes to deploy Polymer components to millions of customers.