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Life Under the Big Tent-Making Festivals Work


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How can food service enhance your special can "food" make your special event...spectacular! *Presentation from the 5th Annual Armed Forces Food & Beverage Training Workshop hosted by the IMCEA. San Antonio TX (July 2012)
*Case Study--NAVAL STATION Great Lakes "4th of July Celebration"

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Life Under the Big Tent-Making Festivals Work

  1. 1. LIFE UNDER THE BIG TENT “Making Festivals Work” John Prue Installation Program Director--MWR & Lodging Naval Station, Great Lakes, IL
  2. 2. • Seafood Pita, Kabobs, French Fries • Bloomin’ Onion Burritos Tortes • Tacos Quesadillas Puerto Rican Cuisine • Carmel Corn (assorted flavors) Shaved Ice (assorted flavors) • Ice cream sandwiches Ice Cream Tubes • Ice Cream Pies Ice Cream Scoops • Elephant Ears Mini Donuts Funnel Cakes • Lemonade Pulled Pork Sandwich Hot Link Sandwich • Smoked Sausage Sandwich Sliced Brisket BBQ Chicken Breast • BBQ Grilled Ribeye Sandwich Rib Tips Spare Ribs • Philly Cheese Beef Sandwich Italian Beef Sandwich • Italian Sausage Sandwich Steak Pita Corn on the Cobb • Meatball Sandwich Chicken Wings BBQ Pork Chop Hot Dogs • Hamburgers Maxwell Polish Gyros • Bratwurst Pizza Corn Dogs Chicken Pita • BBQ Ham Shanks or Hogg Leggs! HUNGRY???
  3. 3. Can YOU handle it?
  4. 4. MWR On-Site Festival Dollars $65K $30K $32K $8K Revenue Beverage Food Vendors Other Revenue MWR Food
  5. 5. MWR vs. Food Vendors $290K $135K Revenue Est. Food Sales by Vendors MWR Revenue
  6. 6. Outside Vendors •Upfront or Percentage? (cash vs. tickets) •Variety-Menu Mix •Reliable Source •Safety/Sanitation •Customer Service •Execution •Clean-Up
  7. 7. Edutainment-Celebrity Chefs
  8. 8. Don’t forget your Beverage Sponsors!
  9. 9. 2011 Voted one of the Top 3 Events in the World! Budget Category $250K or less