Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Top 20-facebook-brand-sites-2-(metia-inc-may-2011-john-porcaro)

1,960 views

Published on

Published in: Technology, Spiritual

Top 20-facebook-brand-sites-2-(metia-inc-may-2011-john-porcaro)

  1. 1. May 11, 2011<br />1<br />Presented by:<br />John Porcaro, Director of Social Media<br />Metia, Inc., Kirkland Washington<br />Top 20 Facebook Brand Pagesand a few things we learn from them<br />
  2. 2. Pop QuizWhich of these brands are in the Top 10?<br />2<br />http://statistics.allfacebook.com/pages/leaderboard<br />
  3. 3. 16.1<br />MILLION<br />Facebook Top 10Numbers 1-10<br />Converse<br />Facebook<br />40.0<br />YouTube<br />MILLION<br />33.1<br />Coca-Cola<br />22.6<br />MILLION<br />18.5<br />MILLION<br />Disney<br />26.6<br />19.2<br />16.5<br />Starbucks<br />MILLION<br />21.8<br />MILLION<br />MILLION<br />MILLION<br />Converse<br />All Stars<br />Oreo<br />Red Bull<br />MILLION<br />Skittles<br />17.3<br />MILLION<br />May 11, 2011<br />http://statistics.allfacebook.com/pages/leaderboard<br />
  4. 4. Facebook Top 20Numbers 11-20<br />13.9<br />MILLION<br />iTunes<br />13.1<br />PlayStation<br />14.1<br />Windows<br />Live <br />Messenger<br />MILLION<br />Victoria’s<br />Secret<br />Pringles<br />MILLION<br />10.3<br />12.7<br />9.5<br />MILLION<br />12.9<br />MILLION<br />10.3<br />Ferrero<br />Rocher<br />MILLION<br />COD<br />Black Ops<br />MILLION<br />MILLION<br />Monster<br />adidas<br />Originals<br />10.5<br />Nutella<br />MILLION<br />9.8<br />Xbox<br />MILLION<br />9.0<br />MILLION<br />May 11, 2011<br />http://statistics.allfacebook.com/pages/leaderboard<br />
  5. 5. 1<br />Facebook<br />facebook.com/facebook<br />40 million fans<br />72K daily growth<br /><ul><li>Personal writing style
  6. 6. User stories
  7. 7. Useful, timely information
  8. 8. Relevant page Likes
  9. 9. Posts per week: 5
  10. 10. Could use profile image more effectively
  11. 11. Photos seem random
  12. 12. No “Like Us” page</li></li></ul><li>2<br />YouTube<br />facebook.com/youtube<br />33.1 million fans<br />67K daily growth<br /><ul><li>Personal writing style
  13. 13. New videos fans appreciate
  14. 14. Exclusive content
  15. 15. Relevant Liked pages
  16. 16. Backstage videos
  17. 17. Posts per week: 5-7
  18. 18. Could use profile image more effectively
  19. 19. Photos seem random
  20. 20. No “Like Us” page</li></li></ul><li>3<br />Coca-Cola<br />facebook.com/cocacola<br />26.6 million fans<br />39K daily growth<br /><ul><li>Good use of profile image
  21. 21. Personal writing style
  22. 22. Posts per week: 7-10
  23. 23. “Most recent” posts can clutter page
  24. 24. Photos seem random
  25. 25. No “Liked” pages</li></li></ul><li>3<br />Coca-Cola<br />facebook.com/cocacola<br />26.6 million fans<br />39K daily growth<br /><ul><li>Invitation to Like
  26. 26. Links to Twitter, YouTube, Flickr
  27. 27. Link to promotion
  28. 28. Features fans, makes the page more socially-relevant</li></li></ul><li>4<br />Disney<br />facebook.com/disney<br />22.6 million fans<br />80K daily growth<br /><ul><li>Good use of profile image
  29. 29. Personal writing style
  30. 30. Feature content fans like
  31. 31. Images feature description info
  32. 32. Featured Likes
  33. 33. Posts per week: 5
  34. 34. Featured photos seem random</li></li></ul><li>4<br />Disney<br />facebook.com/disney<br />22.6 million fans<br />80K daily growth<br /><ul><li>Aggregate Likes across properties
  35. 35. Good use of Social Graph, invites to Like property pages
  36. 36. Top news featured</li></li></ul><li>5<br />Starbucks<br />facebook.com/starbucks<br />22 million fans<br />19K daily growth<br /><ul><li>Features “Top Posts” make the page user-centric
  37. 37. Special Offers for fans
  38. 38. Participation in Discussions
  39. 39. Posts per week: 5
  40. 40. Could make better use of profile image
  41. 41. Photos seem random
  42. 42. No “Like Us” page</li></li></ul><li>6<br />Oreo<br />facebook.com/oreo<br />19.2 million fans<br />21K daily growth<br /><ul><li>Good use of profile picture, featuring a fan
  43. 43. Great use of photos
  44. 44. Personal writing style
  45. 45. Posts per week: 5
  46. 46. Liked Pages seem random</li></li></ul><li>6<br />Oreo<br />facebook.com/oreo<br />19.2 million fans<br />21K daily growth<br /><ul><li>Invitation to “Like”
  47. 47. International representation</li></li></ul><li>7<br />Red Bull<br />facebook.com/redbull<br />18.5 million fans<br />37K daily growth<br /><ul><li>Good use of events that appeal to fans
  48. 48. Relevant Liked pages
  49. 49. Good interaction with Fans
  50. 50. Casual writing style fans appreciate
  51. 51. Posts per week: 5-10
  52. 52. Could better use profile image
  53. 53. Featured photos seem random</li></li></ul><li>7<br />Red Bull<br />facebook.com/redbull<br />18.5 million fans<br />37K daily growth<br /><ul><li>Don’t be too subtle!
  54. 54. Video content featured once page is “Liked”</li></li></ul><li>8<br />Converse All Star<br />facebook.com/converseallstar<br />17.3 million fans<br />48K daily growth<br /><ul><li>Exclusive video content for fans
  55. 55. Special Offers
  56. 56. Conversational style
  57. 57. Good use of profile photos
  58. 58. Posts per week: 12-15
  59. 59. No “Liked” pages
  60. 60. Could better use profile photo</li></li></ul><li>8<br />Converse All Star<br />facebook.com/converseallstar<br />17.3 million fans<br />48K daily growth<br /><ul><li>Special Offer for Fans</li></li></ul><li>9<br />Skittles<br />facebook.com/skittles<br />16.5 million fans<br />25K daily growth<br /><ul><li>Humorous posts daily
  61. 61. Good use of profile image
  62. 62. Profile image features new flavor
  63. 63. Feature fans
  64. 64. Occasional use of polls
  65. 65. Posts per week: X
  66. 66. Featured photos seem random
  67. 67. No “Liked” pages</li></li></ul><li>9<br />Skittles<br />facebook.com/skittles<br />16.5 million fans<br />25K daily growth<br /><ul><li>“Like” page features current promotions and ads
  68. 68. Subtle “Click Like Above” request
  69. 69. Content linked to website content
  70. 70. Links to Twitter, YouTube</li></li></ul><li>10<br />Converse<br />facebook.com/converse<br />16.1 million fans<br />65K daily growth<br /><ul><li>Content exact duplicate of Converse All Stars Page
  71. 71. Posts per week: 12-15
  72. 72. Content exact duplicate of Converse All Stars Page</li></li></ul><li>10<br />Converse<br />facebook.com/converse<br />16.1 million fans<br />65K daily growth<br /><ul><li>Special offer for fans</li></li></ul><li>11<br />iTunes<br />facebook.com/itunes<br />14.1 million fans<br />37K daily growth<br /><ul><li>Special offer for fans
  73. 73. Current, relevant topics
  74. 74. Questions to fans
  75. 75. Good use of profile photos
  76. 76. “Liked” Pages of other Apple sites
  77. 77. Posts per week: 15-20
  78. 78. Could better use Profile photo</li></li></ul><li>11<br />iTunes<br />facebook.com/itunes<br />14.1 million fans<br />37K daily growth<br /><ul><li>Special offer for fans
  79. 79. Links to relevant content</li></li></ul><li>12<br />PlayStation<br />facebook.com/playstation<br />13.9 million fans<br />50K daily growth<br /><ul><li>Good topical items interesting to fans
  80. 80. Exclusive content, hints, tips
  81. 81. PR can use to get out information (network outages)
  82. 82. Posts per week: 15-20
  83. 83. Featured “Likes” seem random
  84. 84. Could better use Profile photo
  85. 85. Could feature better photos</li></li></ul><li>12<br />PlayStation<br />facebook.com/playstation<br />13.9 million fans<br />50K daily growth<br /><ul><li>Features current promotion, plus video content</li></li></ul><li>13<br />Pringles<br />facebook.com/pringles<br />13.1 million fans<br />52K daily growth<br /><ul><li>Witty content to engage fans
  86. 86. Good use of profile photo
  87. 87. Great use of featured photos
  88. 88. Posts per week: 3-5
  89. 89. No “Like Us” page</li></li></ul><li>14<br />Victoria’sSecret<br />facebook.com/victoriassecret<br />12.9 million fans<br />15K daily growth<br /><ul><li>Great use of photos in status updates
  90. 90. Backstage videos
  91. 91. Great use of profile photo
  92. 92. Conversational tone
  93. 93. Great use of featured photos
  94. 94. Posts per week: 15-20</li></li></ul><li>14<br />Victoria’sSecret<br />facebook.com/victoriassecret<br />12.9 million fans<br />15K daily growth<br /><ul><li>Features current promotions or new items
  95. 95. Links to interactive content</li></li></ul><li>15<br />Windows<br />LiveMessengerfacebook.com/windowslivemessenger<br />12.7 million fans<br />39K daily growth<br /><ul><li>Good use of profile photos
  96. 96. Great use of featured photos
  97. 97. Good interaction in Discussions
  98. 98. Posts per week: 3-5
  99. 99. Inconsistent status posts
  100. 100. Could be more conversational</li></li></ul><li>15<br />Windows<br />LiveMessengerfacebook.com/windowslivemessenger<br />12.7 million fans<br />39K daily growth<br /><ul><li>Good aggregation of Twitter and Blog content
  101. 101. Links to Twitter, Blog, website
  102. 102. Links to local content</li></li></ul><li>16<br />FerreroRocher<br />facebook.com/ferrerorocher<br />10.5 million fans<br />37K daily growth<br /><ul><li>Got lucky with enthusiastic fans
  103. 103. Good interaction with posts
  104. 104. Good featured photos
  105. 105. Posts per week: <1
  106. 106. Could better use profile photo
  107. 107. Very inconsistent posting
  108. 108. No “Like Us” page</li></li></ul><li>17<br />MonsterEnergy<br />facebook.com/monsterenergy<br />10.3 million fans<br />23K daily growth<br /><ul><li>Good use of profile photo, featuring current promotion
  109. 109. Good backstage videos
  110. 110. Giveaways and contests for fans
  111. 111. Featured events
  112. 112. Exclusive free content
  113. 113. Posts per week: X
  114. 114. Featured photos seem random</li></li></ul><li>17<br />MonsterEnergy<br />facebook.com/monsterenergy<br />10.3 million fans<br />23K daily growth<br /><ul><li>Link to current promotion or contest</li></li></ul><li>18<br />Call of Duty:Black Ops<br />facebook.com/codblackops<br />10.3 million fans<br />36K daily growth<br /><ul><li>Good use of profile image to feature current promotion
  115. 115. Photos of fans
  116. 116. Backstage content
  117. 117. Special offers for fans
  118. 118. Exclusive videos
  119. 119. Posts per week: 5-7
  120. 120. Featured photos seem random
  121. 121. No “Like Us” page</li></li></ul><li>19<br />Nutella<br />facebook.com/nutella<br />9.8 million fans<br />20K daily growth<br /><ul><li>Got lucky with a popular brand
  122. 122. Good interaction (when they post)
  123. 123. Posts per week: <1
  124. 124. Inconsistent status updates
  125. 125. “Liked” pages seem random
  126. 126. Featured photos seem random
  127. 127. No “Like Us” page</li></li></ul><li>20<br />adidasOriginals<br />facebook.com/adidasoriginals<br />9.5 million fans<br />27K daily growth<br /><ul><li>Exclusive content for fans
  128. 128. Good use of profile photo
  129. 129. Conversational tone
  130. 130. Content features product
  131. 131. Good use of featured photos
  132. 132. Posts per week: 10-15
  133. 133. No “Like Us” page
  134. 134. “Liked” pages seem random</li></li></ul><li>21<br />Xbox<br />facebook.com/xbox<br />9.0 million fans<br />18K daily growth<br /><ul><li>Good content, relevant to fans
  135. 135. Exclusive offers
  136. 136. Video trailers, tips
  137. 137. Featured events
  138. 138. Relevant featured “Likes”
  139. 139. Unique content for different audience
  140. 140. Posts per week: 10-20
  141. 141. Profile photo could be better
  142. 142. Featured photos seem random
  143. 143. No “Like Us” page</li></li></ul><li>38<br />
  144. 144.
  145. 145. Use profile photo and featured photos effectively<br />Create well-written, conversational status updates<br />Create custom offers that visitors find valuable<br />Share inside information and unique assets<br />Feature user-generated content<br />Make sure content maps to brand campaign<br />Acknowledge your biggest fans<br />Invite visitors to “Like” your Page<br />Link to online and offline events<br />What We Learn from the Top 20<br />
  146. 146. Pop QuizWhich of these brands are in the Top 10?<br />41<br />Total “Likes” of Top 10:<br />212 million<br />http://statistics.allfacebook.com/pages/leaderboard<br />
  147. 147. 42<br />John Porcaro<br />Director of Social Media<br />www.facebook.com/johnporcaro<br />

×