Survey of Music Business 
! 
! 
! 
John Pisciotta Survey of Music Business MBU 1110.18 
! 
MIKE CURB COLLEGE OF ENTERTAINM...
Myth # 1: 
! 
“You are on either the “music side” 
or, on the “business side” 
!
! 
The truth is: 
as a professional, you are in “the music business” 
! 
There is no “music only” side of the business. 
Y...
The Entertainment 
Ecosystem 
Matrix
Entertainment Ecosystem 
Technicians 
! 
Scaleable 
Innovations 
Enthusiasts 
! 
Asset Collectors
! 
! 
! 
Enthusiasts 
Asset 
Collectors
Enthusiasts 
• Fan Boys or Hobbyists 
• Bleeding Edge Gadgets 
• Rarely Build Value 
• Rarely Execute
Technicians 
! 
! 
! 
Enthusiasts 
Asset 
Collectors
Technicians 
• Focused Knowledge Workers 
• Producers, Publicists, Writers, Technologists, 
Lawyers 
• Hired Guns-Work For...
Technicians 
! 
! 
! 
Enthusiasts 
! 
! 
Asset 
Collectors
Asset Collectors 
• Labels, Publishers 
• Hit Driven Model 
• Monetizes by building a critical mass 
•Own or Aggregate/Usu...
Technicians 
! 
Scaleable 
Innovations 
! 
! 
! 
Enthusiasts 
! 
! 
Asset 
Collectors
Scalable Innovations 
! • Global Reach 
• Team>Talent 
• Team Small-User Base Huge 
• Focused on a big problem/disruption/...
Technicians 
! 
Scaleable 
Innovations 
! 
! 
! 
Enthusiasts 
! 
! 
Asset 
Collectors
Enthusiasts Technicians 
Asset 
Collectors! 
Scaleable! 
Innovations! 
Tell Fanboy 
-you get paid 
by the project 
! 
-you...
Enthusiasts Technicians Asset 
Collectors! 
Scaleable! 
Innovations! 
Competition Many Many Few Few 
Vision None Little Im...
! 
Survey of Music Business 
! 
! 
John Pisciotta Survey of Music Business MBU 1110.18 
! 
! 
MIKE CURB COLLEGE OF ENTERTA...
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The Entertainment Ecosystem Lecture Notes

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The Entertainment Ecosystem Lecture Notes
John Pisciotta Survey of Music Business MBU 1110.18

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

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The Entertainment Ecosystem Lecture Notes

  1. 1. Survey of Music Business ! ! ! John Pisciotta Survey of Music Business MBU 1110.18 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
  2. 2. Myth # 1: ! “You are on either the “music side” or, on the “business side” !
  3. 3. ! The truth is: as a professional, you are in “the music business” ! There is no “music only” side of the business. You might be more musical than somebody else, but you are in the music business.
  4. 4. The Entertainment Ecosystem Matrix
  5. 5. Entertainment Ecosystem Technicians ! Scaleable Innovations Enthusiasts ! Asset Collectors
  6. 6. ! ! ! Enthusiasts Asset Collectors
  7. 7. Enthusiasts • Fan Boys or Hobbyists • Bleeding Edge Gadgets • Rarely Build Value • Rarely Execute
  8. 8. Technicians ! ! ! Enthusiasts Asset Collectors
  9. 9. Technicians • Focused Knowledge Workers • Producers, Publicists, Writers, Technologists, Lawyers • Hired Guns-Work For Hire • Often lead a service based business • Low Risk-Many Competitors • Usually Create/Don't Own • Often own a “job” paid per hour/project
  10. 10. Technicians ! ! ! Enthusiasts ! ! Asset Collectors
  11. 11. Asset Collectors • Labels, Publishers • Hit Driven Model • Monetizes by building a critical mass •Own or Aggregate/Usually Don't Create • Lead the previous Era
  12. 12. Technicians ! Scaleable Innovations ! ! ! Enthusiasts ! ! Asset Collectors
  13. 13. Scalable Innovations ! • Global Reach • Team>Talent • Team Small-User Base Huge • Focused on a big problem/disruption/innovation • Build Accretive Value • Potential Liquidity Event
  14. 14. Technicians ! Scaleable Innovations ! ! ! Enthusiasts ! ! Asset Collectors
  15. 15. Enthusiasts Technicians Asset Collectors! Scaleable! Innovations! Tell Fanboy -you get paid by the project ! -you can't stop working, you only get paid when you work you're collecting a critical mass of content that grows more valuable overtime scalable company is one that hundreds and thousands of people can use it at the same time
  16. 16. Enthusiasts Technicians Asset Collectors! Scaleable! Innovations! Competition Many Many Few Few Vision None Little Important Very Important Startup cost None Very Little Substantial Substantial Barrier to entry ! None None Low Low/Considerable Time to market Quick Quick Slow Quick/Slow Value Low Low significant significant Risk / Reward Low/Low Low/Med Med/High High/High Team None Not important important super important Liquidity event NA NA Potential Potential Complexity Not Complex Not Complex Somewhat Complex Complex Innovation Not Needed Helpful Helpful Vital
  17. 17. ! Survey of Music Business ! ! John Pisciotta Survey of Music Business MBU 1110.18 ! ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS ! @johnpisciotta http://www.loud-lab.com http://musicsynk.com

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