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Lecture notes on
Innovation and Entertainment
Technology
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John Pisciotta
Creative Entertainment Technology
20010 EIS2...
Learning
Doing
Trap 
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
What somebody else did
or
What you are doing
Super fan 	

or 	

Newsworthy
Group think	

or 	

Free thinker
Talks about ideas 	

or 	

Executes ideas
Shiny object syndrome	

or 	

Focused
Uncomfortable with
disagreement 	

or	

Comfortable disagreeing
Talent 	

or	

Team
Degree	

or	

Experience
Passengers 	

or	

Drivers
Avoids risk	

or 	

Takes smart risk 
Avoid failure 	

or 	

fails fast,	

learn from it. 
Strategist	

or 	

Strategy+Tactical 
Sidelines 	

or	

In the game
Lives in their head 	

or	

Gets it into the world
Elevated view of their own
opinion 	

or 	

Let the data tell the story
Fear the future 	

or 	

Trust the future
Mercenaries 	

or	

 Missionaries
Overly clever 	

or 	

Not overly clever.
LoudLab Principle #1:
The 2% Principle
The 2% principle is a tool we use everyday.  This came out of a lifelong
habit of collecting things that are solidly withi...
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John Pisciotta
Lecture notes on Innovation and Entertainment Technology
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!

Creative Entertainment Technology
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Lecture notes on Innovation and Entertainment Technology john pisciotta creative entertainment technology

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Lecture notes on Innovation and Entertainment Technology john pisciotta creative entertainment technology

  1. 1. ! Lecture notes on Innovation and Entertainment Technology ! John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
  2. 2. Learning Doing Trap  John Pisciotta - Lecture notes on Innovation and Entertainment Technology
  3. 3. What somebody else did or What you are doing
  4. 4. Super fan or Newsworthy
  5. 5. Group think or Free thinker
  6. 6. Talks about ideas or Executes ideas
  7. 7. Shiny object syndrome or Focused
  8. 8. Uncomfortable with disagreement or Comfortable disagreeing
  9. 9. Talent or Team
  10. 10. Degree or Experience
  11. 11. Passengers or Drivers
  12. 12. Avoids risk or Takes smart risk 
  13. 13. Avoid failure or fails fast, learn from it. 
  14. 14. Strategist or Strategy+Tactical 
  15. 15. Sidelines or In the game
  16. 16. Lives in their head or Gets it into the world
  17. 17. Elevated view of their own opinion or Let the data tell the story
  18. 18. Fear the future or Trust the future
  19. 19. Mercenaries or  Missionaries
  20. 20. Overly clever or Not overly clever.
  21. 21. LoudLab Principle #1: The 2% Principle
  22. 22. The 2% principle is a tool we use everyday.  This came out of a lifelong habit of collecting things that are solidly within the top 2% (e.g., end of year earnings, phone calls, marketing materials, culture components, financial modeling, speaking and presenting, letters to employees, UX/UI, team collaboration tools.   The 2% Principle begins with this question: Is what I am spending time on and executing in the top 2% of everything else in this field? For the purpose of this course, this is important because you are competing not only with your classmates, but people on a global level. 
 Please note, that you don’t have be within the top percentage right now, but you might want to consider eventually to get there. The top 2% is the baseline to measure against. I'm not giving you a set of rules or criteria that will get you there. This needs to be your internal adventure. You will need to own the 2% principle for it to be meaningful to you and your trajectory. If used over time, The 2% principles will touch everything you do.
  23. 23. ! ! ! ! ! John Pisciotta Lecture notes on Innovation and Entertainment Technology ! ! Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS ! @johnpisciotta http://www.loud-lab.com http://musicsynk.com

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