The Beano - Golden Ticket integrated promotional activity
• Title Overview• Golden Ticket Promotion Overview• Prize Fund• Customer Journey• Sales and RSV forecasts• Marketing Support • Television • Online • Media & PR
Still the UK’s best loved COMICBritain’s best loved comic continues todeliver strong sales, 74 years after firsthitting the newstand.• Price: £1.50• Issues: 50 issues p.a.• Audience: Boys 6-10yrs• Readership: 508,000• Sales p.a.• RSV p.a.
The monthly BEANO brand extensionBEANO’s monthly brand extension –providing readers with an extra dose ofBEANO fun and mayhem each month• Price: £3.99• Issues: 13 issues p.a.• Audience: Boys 6-10yrs• Readership: 92,000• Sales p.a.• RSV p.a.
TELEVISION Campaign TV remains the best & most efficient way to reach our 6-10yr audience• 1,000 x 20” TVC – utilising key television channels and focussing on the substantial prize fund and ‘Everyone’s a winner’ promotional element • Including selected slots around The Simpsons on Sky1 REACHING audience
ONLINE Campaign• Revamped website • Incl. Golden Ticket Promotional pages REACHING• Display advertising within KEY UK children’s sites reaching unique users • Social Media campaign driving awareness of the promotion
Media & PR CampaignMajor national press coverage to include:• National launch of the new… Tonally, we dump prissy political correctness to return to our punk-pirate routes; anarchic, smash-bang-wallop hilarity with anyone who takes themselves too seriously a legitimate target (think grown-ups, bullies, bug heads, and show offs!).