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The role of networking and social media tools during job search: an information behaviour perspective

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The role of networking and social media tools during job search: an information behaviour perspective

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A 20 slides in 6 minutes presentation given by John Mowbray at Edinburgh Napier University's School of Computing PhD Conference, May 2016.

The presentation details progress so far with John's PhD study

A 20 slides in 6 minutes presentation given by John Mowbray at Edinburgh Napier University's School of Computing PhD Conference, May 2016.

The presentation details progress so far with John's PhD study

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The role of networking and social media tools during job search: an information behaviour perspective

  1. 1. The role of networking and social media tools during job search: an information behaviour perspective by John Mowbray (@jmowb_napier) Supervisors: Prof Hazel Hall Prof Robert Raeside Dr Pete Robertson 11223344556677889910101111121213131414151516161717181819192020
  2. 2. Research funded by 11223344556677889910101111121213131414151516161717181819192020
  3. 3. What role do social media tools play? 11223344556677889910101111121213131414151516161717181819192020 • 43% of jobseekers use social media every day • 17% of jobseekers have received a job offer through social media (Adecco Group, 2014)
  4. 4. 1) What are the key offline networking behaviours employed by the Scottish youth labour force during the job search process? 11223344556677889910101111121213131414151516161717181819192020
  5. 5. 11223344556677889910101111121213131414151516161717181819192020 2) How do social media tools support the networking behaviours of the Scottish youth labour force during the job search process?
  6. 6. 11223344556677889910101111121213131414151516161717181819192020 3) How can the knowledge from (1) & (2) be incorporated into careers services in order to improve individual employability levels of young jobseekers in Scotland?
  7. 7. The importance of tie strength 1122334455667788991010111112121313141415151616171718181919 Weak tieWeak tie (bridge)(bridge) Strong ties 2020
  8. 8. The role of social capital 11223344556677889910101111121213131414151516161717181819192020 Jason Pollock, Lee Krasner with friends and family, ca. 1950 © Photo by: Unknown. (1950) Web: https://goo.gl/WpILzq Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode
  9. 9. Networking and job search 11223344556677889910101111121213131414151516161717181819192020 3D Social Networking © Photo by: Potter, C. (2012) Web: www.stockmonkeys.com Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • Associated with more job offers • Extraversion significantly associated • Needs contemporary research
  10. 10. Networking and info behaviour 11223344556677889910101111121213131414151516161717181819192020 3D Social Networking © Photo by: Potter, C. (2012) Web: www.stockmonkeys.com Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • ICTs encourage networking behaviours • Opportunistic information acquisition related to networking
  11. 11. Social media adoption and use 11223344556677889910101111121213131414151516161717181819192020 Social Media apps © Photo by: Howie, J. (2013) Web: https://goo.gl/kynW66 Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • Channels for weak and strong ties • SNS associated with higher levels of social capital • Personality traits, age and gender all impact on usage
  12. 12. Social media adoption and use 11223344556677889910101111121213131414151516161717181819192020 Social Media apps © Photo by: Howie, J. (2013) Web: https://goo.gl/kynW66 Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • Channels for weak and strong ties • SNS associated with higher levels of social capital • Personality traits, age and gender all impact on usage
  13. 13. 11223344556677889910101111121213131414151516161717181819192020
  14. 14. 11223344556677889910101111121213131414151516161717181819192020
  15. 15. Method 11223344556677889910101111121213131414151516161717181819192020 • QUAL > QUAN > QUAL • Scoping interviews w/ young jobseekers & careers professionals • Survey of young jobseekers • School leavers • Business graduates • Users of careers services • Follow up interviews with young jobseekers • Focus groups with careers professionals
  16. 16. Scoping interview: early analysis 11223344556677889910101111121213131414151516161717181819192020 • Strong network ties (e.g. family) have big impact for younger jobseekers • The jobseeker’s context has a big impact on their networking behaviours
  17. 17. Scoping interview: early analysis 11223344556677889910101111121213131414151516161717181819192020 •Facebook is used most predominantly, with few other tools mentioned •Social media tools particularly facilitate passive job information acquisition
  18. 18. Scoping interviews: impact on survey design 11223344556677889910101111121213131414151516161717181819192020 • Focus on context of information need, e.g.: • Motivation of jobseekers • Environment of jobseeker • Usefulness of family contacts • Focus on specific networking behaviours offline and on • Facebook • Twitter • LinkedIn
  19. 19. Difficulties and challenges 11223344556677889910101111121213131414151516161717181819192020 1. Broad topic, many disciplines 2. Attaining a sample 3. Ethical clearance
  20. 20. Thanks for listening!! Find out more at: www.johnmowbray.org 11223344556677889910101111121213131414151516161717181819192020

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