Personal Information
Organization / Workplace
Tampa/St. Petersburg, Florida Area United States
Occupation
Advertising Technology Leader - Digital and Emerging Media
Industry
Advertising / Marketing / PR
About
With 25 years of experience at the intersection of advertising and technology, I help marketers communicate with customers with increased efficiency, engagement, and accountability.
► Leadership, Mentoring and Development of High Performance Teams
► Digital, Traditional and Emerging Media Platforms
► DSP, DMP and SSP experience
► ROI, ROAS Analysis
► Marketing Research, Consumer Insights and Segmentation
► Strategic Planning, Forecasting and Revenue Model Development
► Product Management, Software Architecture and Database Design
Software skills include comScore, Choozle, Adobe Reporting & Analytics (SiteCatalyst, Omniture), Google Analytics, Webtrends, Facebook Ads
Likes
(3)Retail Media Insights - Digital Retail Media Measurement & Metrics
retailmediainsights
•
12 years ago
Retail Media Insights - Marketing Metrics for Digital Retail Media
retailmediainsights
•
12 years ago
Retail Media Insights - Consumer Insights for Digital Retail Media
retailmediainsights
•
12 years ago
Personal Information
Organization / Workplace
Tampa/St. Petersburg, Florida Area United States
Occupation
Advertising Technology Leader - Digital and Emerging Media
Industry
Advertising / Marketing / PR
About
With 25 years of experience at the intersection of advertising and technology, I help marketers communicate with customers with increased efficiency, engagement, and accountability.
► Leadership, Mentoring and Development of High Performance Teams
► Digital, Traditional and Emerging Media Platforms
► DSP, DMP and SSP experience
► ROI, ROAS Analysis
► Marketing Research, Consumer Insights and Segmentation
► Strategic Planning, Forecasting and Revenue Model Development
► Product Management, Software Architecture and Database Design
Software skills include comScore, Choozle, Adobe Reporting & Analytics (SiteCatalyst, Omniture), Google Analytics, Webtrends, Facebook Ads