Tim Comm Powerpoint Spring 2010

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Brief PowerPoint reflecting the 25-history of public relations and marketing firm Timothy Communications in Chicago, headed up John LeGear.

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Tim Comm Powerpoint Spring 2010

  1. 1. Timothy Communications Inc.Public Relations, Video Marketing & Web Site Content<br />John LeGear<br />President/General Mgr. <br />established 1985<br />
  2. 2. Pride in our hometown…<br />pride in the work we do<br />
  3. 3. Our strength is our passion…<br />our edge is our vision<br />
  4. 4. We build bridges…<br />between companies and customers<br />
  5. 5. We communicate effectively…<br />precisely…succinctly…deliberately<br />
  6. 6. We knowperfectionwhen we see it…<br />
  7. 7. and we know whenthere’s workto be done. <br />
  8. 8. Business Communications InnovatorsTimComm helps companies 're-invent' on the fly<br />4 reasons to bring TimComm aboard: <br />Decades of marketing, PR, journalism, photography and video production experience. <br />Candid, no-nonsense discussion about PR/marketing programs and budgets that can and will work (and about those that cannot or won’t…and why). <br />Unyielding loyalty and dedication to the companies that choose TimComm for business communications.<br />Dutiful respect for clients’ budget limitations.<br />
  9. 9. Since 1985, TimComm has been providing PR/marketing services to large and small clients<br /><ul><li> Dr. Pepper/Snapple Group
  10. 10. Nat’l Athletic Trainers’ Assn.
  11. 11. Gatorade thirst quencher
  12. 12. Johnson & Johnson (athletic care)
  13. 13. Carlie Security Backpacks
  14. 14. Dozens of entrepreneurial start-ups</li></li></ul><li>And earned distinction over the years for…<br /><ul><li> Pioneering Gatorade’s sideline presence in college and professional sports
  15. 15. Tripling NATA membership by increasing demand nationwide for athletic trainers
  16. 16. Building athletes’ awareness for smart and sensible sports nutrition programs
  17. 17. Sounding alarm on Carlie Security backpacks
  18. 18. Effectively managing national school programs</li></li></ul><li>Issues that fuel our passion…<br />Combating <br />childhood <br />obesity<br />with <br />“life smart”<br />nutrition <br />programs<br />
  19. 19. Issues that fuel our passion…<br />Climate change<br />and<br />renewable<br />energy <br />sources<br />
  20. 20. Issues that fuel our passion…<br />Preserving <br />and revitalizing<br />America’s <br />small towns<br />
  21. 21. Issues that fuel our passion……<br />Helping launch small businesses operating on small budgets<br />
  22. 22. Case Study: Snapple ‘Frequent Thirst’ program<br />Challenge:<br />The Snapple brand developed a loyalty rewards program in 1994 for elementary and high schools across the U.S. that served Snapple on campus, and needed one central clearinghouse to service hundreds of Snapple distributors, thousands of schools and to manage thousands of annual reimbursement checks for the schools. <br />
  23. 23. Case Study: Snapple ‘Frequent Thirst’ program<br />Resolution:<br />TimComm became operational manager of the program, providing soup-to-nuts service, and meeting distributors’ every need. Now in our 16th school year, we still provide same-day (usually same-phone-call) service to schools nationwide. <br />Schools never fail to express their appreciation to Snapple for the efficiency of “Frequent Thirst.” <br />
  24. 24. Case Study: Gatorade “publicity”<br />The Challenge:<br />Gatorade needed a pure public relations campaign to generate publicity touting the unique “fluid replacement” and “energy restoration” benefits of its isotonic sport beverage, but newspapers rejected the premise and sports-specific magazines labeled Gatorade an overpriced “belly-wash.” <br />
  25. 25. Case Study: Gatorade “publicity”<br />Resolution:<br />We shifted PR tactics and brought aboard athletic trainers in professional sports (NFL, NBA, MLB) who strategically placed Gatorade coolers, cups and bottles on the sidelines of all their televised games…and the rest is history! <br />The Gatorade “publicity machine” shifted to focus on touting the value of athletic trainers. <br />
  26. 26. Case Study: Gatorade Sports Science Institute<br />Challenge:<br />Having grown from an $80 million brand to nearly $600 million in four years, Gatorade’s future growth was being threatened by registered dietitians, exercise scientists and sports-specific media, all of whom argued that Gatorade was a contrived beverage without scientific underpinning. <br />
  27. 27. Case Study: Gatorade Sports Science Institute<br />Resolution:<br />TimComm worked from day one with Gatorade exercise scientists to populate the GSSI advisory board; schedule high profile RDs and exercise scientists to make GSSI-sponsored talks; edit/publish all GSSI printed materials; schedule and coordinate all GSSI meetings; and to reimburse speakers for honoraria and expenses. <br />GSSI is acknowledged worldwide for integrity. <br />
  28. 28. Case Study: Nat’l Athletic Trainers’ Assn. <br />Challenge:<br />Acknowledged as pioneering “sports medicine” professionals since 1950, the member organization was being leapfrogged by relative newcomers to athletic health care. TimComm was retained to help lay claim to sports medicine territory that rightfully belonged to the 8,400 members (at the time) of the NATA. <br />
  29. 29. Case Study: Nat’l Athletic Trainers’ Assn. <br />Resolution:<br />TimComm procured two national corporate sponsors to underwrite a 5-year awareness-building campaign, highlighted by release of the first national high school injury studies. <br />Intense national publicity surrounding the HS injury studies led to thousands more athletic trainers being hired, tripling NATA membership. <br />
  30. 30. Case Study: Carlie Security Backpacks<br />Challenge:<br />A Chicago entrepreneur developed school backpacks for kids equipped with a rip cord that triggers an ear-piercing alarm with flashing lights to fend off would-be kidnappers/assaults, but lightly funded PR/marketing budget found him still operating out of his basement several years after mass manufacturing his product line. <br />
  31. 31. Case Study: Carlie Security Backpacks<br />Resolution:<br />TimComm packaged fresh photos, video and timely news releases and distributed them nationally, while specifically pitching producers of national television talk shows. <br />Montel Williams Show featured Carlie backpack spokeswoman (and retired detective), triggering $1 million distribution agreement in Canada. <br />
  32. 32. Timothy Communications Inc.Public Relations, Video Marketing & Web Site Content<br />Chicago/Palos Hills, Illinois<br />President/Gen. Mgr. John LeGear (mobile): 708-431-6919<br />Office Manager/Account Supv. Linda Tinoco: 708-974-3152 <br />www.TimComm.com<br />

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