Personal Information
Organization / Workplace
Greater Seattle Area, Washington United States
Occupation
Chief Marketing Technologist - Chief Marketing Officer - Author - Speaker - Digital Marketing Strategist
Industry
Advertising / Marketing / PR
Website
http://www.tahzoo.com
About
When asked what do you do, I answer I’m a Markitect. Some politely say that’s fascinating and then quickly move on. But most people look at me quizzically and ask what’s that? I’m the chief marketing technologist at Tahzoo, I tell them. I help Chief Marketing Officers, CMOs, of which I am one, how to figure out how marketing and technology comes together and more importantly what it can do for them and their companies.
This almost always ends up with me drawing a series of diagrams mapping out parallel workflows between customer segmentation, marketing automation, omni-channel lead generation programs and the marketers and technologists who build and operate them. In other words, I cr...
Tags
marketing strategy
insight
customer experience
cxm
omni-channel
cross-channel
digital governance
big data
social
social marketing
tahzoo
cmo
j.boye
social media
social data
integrated marketing
social intelligence
cem
customer experience cxm inisght marketing strategy
See more
Presentations
(4)Likes
(1)Aaurhus13 Keynote: Misia Tramp, Tahzoo: "Dancing with the Eight Ball"
Misia Tramp
•
10 years ago
Personal Information
Organization / Workplace
Greater Seattle Area, Washington United States
Occupation
Chief Marketing Technologist - Chief Marketing Officer - Author - Speaker - Digital Marketing Strategist
Industry
Advertising / Marketing / PR
Website
http://www.tahzoo.com
About
When asked what do you do, I answer I’m a Markitect. Some politely say that’s fascinating and then quickly move on. But most people look at me quizzically and ask what’s that? I’m the chief marketing technologist at Tahzoo, I tell them. I help Chief Marketing Officers, CMOs, of which I am one, how to figure out how marketing and technology comes together and more importantly what it can do for them and their companies.
This almost always ends up with me drawing a series of diagrams mapping out parallel workflows between customer segmentation, marketing automation, omni-channel lead generation programs and the marketers and technologists who build and operate them. In other words, I cr...
Tags
marketing strategy
insight
customer experience
cxm
omni-channel
cross-channel
digital governance
big data
social
social marketing
tahzoo
cmo
j.boye
social media
social data
integrated marketing
social intelligence
cem
customer experience cxm inisght marketing strategy
See more