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Brand design deck

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Branding strategy and examples

Published in: Design
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Brand design deck

  1. 1. Brand Design Creating a consistent, authentic connection with consumers Audience Mission Functionality Platform Behavior Goals Income Expectations Using what we know about Design Experience Color Typography Illustration Data Viz Photography Logo To inform an approach to Print Mobile Desktop Television Social Media Marketing Merchandise Off Channel That is consistent everywhere
  2. 2. Fortune Data Driven, Successful, Annual Report Influenced, Powerful
  3. 3. Fortune Logo redesign hints at luxury and architectural structure
  4. 4. InStyle Clean, Playful, Stylish, Elegant, Feminine, Friendly, Instructional, Bright, Light
  5. 5. ESPN Brand Design
  6. 6. Universal Iconography Print, Web, iOS, Android, Windows, Marketing, Broadcast
  7. 7. Universal Typography Benton Sans. News Driven, Clear, Hyper Legible, Optimized for tables, Affordable
  8. 8. Universal Branding Product Logos, app icons and content brands, for digital, print, and TV
  9. 9. Universal Photo Systems A suite of photo styles consistent for print, digital, and TV
  10. 10. Cross Platform Data Viz Systems
  11. 11. Cross Platform Creative A small group of artists to use across platforms, whose work aligns well with the brand
  12. 12. Off Channel Brand Scale 5 PREMIUM VISUAL ASSETS MATCHUPS (CLOSER TO GAME*) * PLAYERS PRESUMED FIT AND WILL APPEAR PREMIUM
  13. 13. Responsive Redesign of ESPN.com Before After Scalable Design, User Experience, and Creative Systems in Action
  14. 14. Native Product UX/UI Design
  15. 15. Original Digital Content See Separate Examples
  16. 16. ESPN The Magazine Premium Product, Custom Design, Oversized, Journalism and Reporting, Energetic, Non-Newsstand

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