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What makes a good website - Longsight Library

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This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.

Published in: Business, Technology, Design
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What makes a good website - Longsight Library

  1. 1. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com What Makes a Good Website?
  2. 2. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com What are your objectives? Raise the profile of your brand Showcase your products Explain why you’re different Allow users to interact with you Allow users to interact with each other Features, Advantages, Benefits Compile mailing list Update content
  3. 3. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Cross sell Online payment Shopping cart Draw traffic from search engines Accessibility Provide News Provide product resources Provide information resources Communicate legal/cash reasons to use you What are your objectives?
  4. 4. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com What are your objectives? Aspirational design User to upload files Screen resolution Cross browser compatibility What’s your budget Product comparison Reduce shopping cart drop out Search facility Mashups
  5. 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 5 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Social bookmarking Community (do people really want a community?) What are your objectives?
  6. 6. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 6 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com What do you do? What level do you do it to? Are you trustworthy? How do I get in touch? Do you want your website to communicate that quickly? www.sputnikinternet.com - bounce rate 60% Suggested objectives?
  7. 7. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 7 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Content – products, services, USPs, photos Functionality – orders, contact, bookmark, engage Design – brand, photos, illustrations, prioritise content Build (Not covered here) Promotion (Not covered here) A good website is about building good foundations to meet objectives, increase conversion and be search engine bait Main components
  8. 8. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 8 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Loans Lucky Bidder Notes
  9. 9. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 9 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Rowlinsons Recoup Mindmaps
  10. 10. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 10 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com A non graphical plan of the content and functionality of the website http://totheweb.com/learning_center/website-wire-frame.h http://www.gdoss.com/web_info/web-site-wireframe.php Wireframes
  11. 11. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 11 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com http://www.coastalife.co.uk Lucky Bidder (some social media integration) Rowlinsons  Recoup  MHA  Werneth  http://www.democracypr.com/ Compare some sites
  12. 12. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 12 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Compare some sites http://www.artworks-design.co.uk/ http://www.jonathanclarkarchitects.co.uk/ http://www.ergomonkey.com/chair_search http://www.sputcom2.co.uk/centralmanchester http://www.gorton-valves.com/ http://www.englishrivieragetactive.co.uk/ http://econsultancy.com/uk/blog
  13. 13. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 13 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com www.amazon.co.uk www.argos.co.uk Pick a generic template – they work, and it’ll be cheaper Ecommerce
  14. 14. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 14 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Reality Check What are you trying to achieve? What is your budget? How much money do you want to make? Get traffic to your site?
  15. 15. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 15 Andy Nicol M: 0771 311 9699 E: andy@sputnikinternet.com Task  Budget  Objectives  Design / target market  Usability – use of Flash?  Site map  USPs & Key messages  Wireframes  Accessibility  Technical features  Budget

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