What Makes a Good Website?
What are your objectives? <ul><li>Raise the profile of your brand </li></ul><ul><li>Showcase your products </li></ul><ul><...
<ul><li>Cross sell </li></ul><ul><li>Online payment </li></ul><ul><li>Shopping cart </li></ul><ul><li>Draw traffic from se...
What are your objectives? <ul><li>Aspirational design </li></ul><ul><li>User to upload files </li></ul><ul><li>Screen reso...
<ul><li>Social bookmarking </li></ul><ul><li>Community (do people really want a community?) </li></ul>What are your object...
<ul><li>What do you do? </li></ul><ul><li>What level do you do it to? </li></ul><ul><li>Are you trustworthy? </li></ul><ul...
<ul><li>Content – products, services, USPs, photos </li></ul><ul><li>Functionality – orders, contact, bookmark, engage </l...
<ul><li>Loans </li></ul><ul><li>Lucky Bidder </li></ul>Notes
<ul><li>Rowlinsons </li></ul><ul><li>Recoup </li></ul>Mindmaps
<ul><li>A non graphical plan of the content and functionality of the website </li></ul><ul><li>http://totheweb.com/learnin...
<ul><li>http://www.coastalife.co.uk </li></ul><ul><li>Lucky Bidder (some social media integration) </li></ul><ul><li>Rowli...
Compare some sites <ul><li>http://www.artworks-design.co.uk/ </li></ul><ul><li>http://www.jonathanclarkarchitects.co.uk/ <...
<ul><li>www.amazon.co.uk </li></ul><ul><li>www.argos.co.uk </li></ul><ul><li>Pick a generic template – they work, and it’l...
Reality Check <ul><li>What are you trying to achieve? </li></ul><ul><li>What is your budget? </li></ul><ul><li>How much mo...
Task <ul><li>Budget </li></ul><ul><li>Objectives </li></ul><ul><li>Design / target market </li></ul><ul><li>Usability – us...
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what makes a good website February 2011 North Manchester

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Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

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what makes a good website February 2011 North Manchester

  1. 1. What Makes a Good Website?
  2. 2. What are your objectives? <ul><li>Raise the profile of your brand </li></ul><ul><li>Showcase your products </li></ul><ul><li>Explain why you’re different </li></ul><ul><li>Allow users to interact with you </li></ul><ul><li>Allow users to interact with each other </li></ul><ul><li>Features, Advantages, Benefits </li></ul><ul><li>Compile mailing list </li></ul><ul><li>Update content </li></ul>
  3. 3. <ul><li>Cross sell </li></ul><ul><li>Online payment </li></ul><ul><li>Shopping cart </li></ul><ul><li>Draw traffic from search engines </li></ul><ul><li>Accessibility </li></ul><ul><li>Provide News </li></ul><ul><li>Provide product resources </li></ul><ul><li>Provide information resources </li></ul><ul><li>Communicate legal/cash reasons to use you </li></ul>What are your objectives?
  4. 4. What are your objectives? <ul><li>Aspirational design </li></ul><ul><li>User to upload files </li></ul><ul><li>Screen resolution </li></ul><ul><li>Cross browser compatibility </li></ul><ul><li>What’s your budget </li></ul><ul><li>Product comparison </li></ul><ul><li>Reduce shopping cart drop out </li></ul><ul><li>Search facility </li></ul><ul><li>Mashups </li></ul>
  5. 5. <ul><li>Social bookmarking </li></ul><ul><li>Community (do people really want a community?) </li></ul>What are your objectives?
  6. 6. <ul><li>What do you do? </li></ul><ul><li>What level do you do it to? </li></ul><ul><li>Are you trustworthy? </li></ul><ul><li>How do I get in touch? </li></ul><ul><li>Do you want your website to communicate that quickly? </li></ul><ul><li>www.sputnikinternet.com - bounce rate 60% </li></ul>Suggested objectives?
  7. 7. <ul><li>Content – products, services, USPs, photos </li></ul><ul><li>Functionality – orders, contact, bookmark, engage </li></ul><ul><li>Design – brand, photos, illustrations, prioritise content </li></ul><ul><li>Build (Not covered here) </li></ul><ul><li>Promotion (Not covered here) </li></ul><ul><li>A good website is about building good foundations to meet objectives, increase conversion and be search engine bait </li></ul>Main components
  8. 8. <ul><li>Loans </li></ul><ul><li>Lucky Bidder </li></ul>Notes
  9. 9. <ul><li>Rowlinsons </li></ul><ul><li>Recoup </li></ul>Mindmaps
  10. 10. <ul><li>A non graphical plan of the content and functionality of the website </li></ul><ul><li>http://totheweb.com/learning_center/website-wire-frame.html </li></ul><ul><li>http://www.gdoss.com/web_info/web-site-wireframe.php </li></ul>Wireframes
  11. 11. <ul><li>http://www.coastalife.co.uk </li></ul><ul><li>Lucky Bidder (some social media integration) </li></ul><ul><li>Rowlinsons </li></ul><ul><li>Recoup </li></ul><ul><li>MHA </li></ul><ul><li>Werneth </li></ul><ul><li>http://www.democracypr.com/ </li></ul>Compare some sites
  12. 12. Compare some sites <ul><li>http://www.artworks-design.co.uk/ </li></ul><ul><li>http://www.jonathanclarkarchitects.co.uk/ </li></ul><ul><li>http://www.ergomonkey.com/chair_search </li></ul><ul><li>http://www.sputcom2.co.uk/centralmanchester </li></ul><ul><li>http://www.gorton-valves.com/ </li></ul><ul><li>http://www.englishrivieragetactive.co.uk/ </li></ul><ul><li>http://econsultancy.com/uk/blog </li></ul>
  13. 13. <ul><li>www.amazon.co.uk </li></ul><ul><li>www.argos.co.uk </li></ul><ul><li>Pick a generic template – they work, and it’ll be cheaper </li></ul>Ecommerce
  14. 14. Reality Check <ul><li>What are you trying to achieve? </li></ul><ul><li>What is your budget? </li></ul><ul><li>How much money do you want to make? </li></ul><ul><li>Get traffic to your site? </li></ul>
  15. 15. Task <ul><li>Budget </li></ul><ul><li>Objectives </li></ul><ul><li>Design / target market </li></ul><ul><li>Usability – use of Flash? </li></ul><ul><li>Site map </li></ul><ul><li>USPs & Key messages </li></ul><ul><li>Wireframes </li></ul><ul><li>Accessibility </li></ul><ul><li>Technical features </li></ul><ul><li>Budget </li></ul>

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