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Leveraging Site Search to Optimize the User Experience

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Leveraging Site Search to Optimize the User Experience

  1. 1. Leveraging Searchto Optimize theUser ExperienceNovember 1, 2011
  2. 2. Search UX Webinar John Sutton November 17, 2011 Senior Information ArchitectNavigationArts helps market-leading organizations optimizetheir online channels for communications, commerce andcommunity.We offer a full-range professional services related to theplanning, evaluation, design and development of effectivewebsites, intranets, portals and web applications
  3. 3. Search UX Webinar November 17, 2011Founded 2001~110 EmployeesLocations in Washington DC, Boston andPhiladelphiaRuling Passion:User Experience is the only sustainablecompetitive advantage
  4. 4. Search UX Webinar November 17, 2011Little bit about me:+ NavigationArts since 2005+ Began my career in UX in 1999+ Associations and NPOs, B2B/B2C Products, Government, P2P Social, etc.
  5. 5. Search UX Webinar November 17, 2011This Presentation Includes How We:+ Use Search as the engine to drive User Experience in order to breakdown organizational silos+ Provide everyday users with the tools to become power searchers+ Leverage Enterprise Search as a framework for a User ExperienceKey Assumptions for this Presentation:+ Solid foundation of the interworking of search tools+ Multifaceted nature of content and documents+ Understanding of taxonomy and how to derive one within your organization
  6. 6. Search UX Webinar November 17, 2011Before we begin…+ Search is not just a box and button that returns results+ It’s an engine that drives a User Experience+ Types of sites this works well on: - Large catalog product sites - Sites that present vast and diverse set of documentation - And, complex sites with a lot of connective tissue
  7. 7. Search UX Webinar November 17, 2011Unlock information and breakdown organizational silos to meet user needs+ Organizational constructs often conflict with user needs+ Provide opportunities for users to discover organization wide content+ Unlocks discoverability to enhance the user experience - Realize knowledge propagation - Task efficiencies - And, content monetization opportunities
  8. 8. Search UX Webinar November 17, 2011PFC Energy
  9. 9. Search UX Webinar November 17, 2011PFC Energy
  10. 10. Search UX Webinar November 17, 2011PFC Energy
  11. 11. Search UX Webinar November 17, 2011PFC Energy
  12. 12. Search UX Webinar November 17, 2011Enabling laypeople to become power searchers+ Boolean structures are difficult concepts for a majority to grasp+ Inherent risk of opening up query structures to unskilled query builders+ Hide query complexity through navigation and filtering+ Leverage the understanding on contextual relationships between documents, people and context to define navigation and filtering+ Provide intuitive controls for filtering that correlate to the intended use
  13. 13. Search UX Webinar November 17, 2011Mid-America Apartments
  14. 14. Search UX Webinar November 17, 2011Mid-America Apartments
  15. 15. Search UX Webinar November 17, 2011Mid-America Apartments
  16. 16. Search UX Webinar November 17, 2011Search is less of an appliance and more of a framework+ Define interconnectivity between content, people and context+ Design from the bottom, up by identifying the core page and it’s contextual relationships+ Provide access points into those relationships to enhance discoverability+ Connect the dots by designing a navigation scheme that is powered by search
  17. 17. Search UX Webinar November 17, 2011Institute of Medicine
  18. 18. Search UX Webinar November 17, 2011Institute of Medicine
  19. 19. Search UX Webinar November 17, 2011Institute of Medicine
  20. 20. Search UX Webinar November 17, 2011Institute of Medicine
  21. 21. Search UX Webinar November 17, 2011If you take anything away from this presentation it should be:+ Search is not a box and a button. It’s an engine that can drive a user experience+ Breaking down organizational silos will unlock content and increase it’s value for users+ Provide the tools for users to be power searchers, but don’t make them think about it

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