FUTURE FUNDRAISING John Baguley  CEO WWW. International Fundraising Consultancy. Com
Fundraisers today…
POLICY CONTEXT <ul><li>6 May 2010 </li></ul><ul><li>Angela Smith: Minister for the Third Sector. </li></ul><ul><li>SME </l...
TRUST & GRANT  FUNDING
PUBLIC SECTOR CONTRACTING <ul><li>Contracting out. </li></ul><ul><li>Benefits & Problems. </li></ul><ul><li>Pre-qualificat...
PERSONALISATION AGENDA <ul><li>Focus on agreed outcomes. </li></ul><ul><li>New skills. </li></ul><ul><li>‘ eligibility’? <...
SOCIAL ENTERPRISE <ul><li>Not charitable. </li></ul><ul><li>Encouraged by government. </li></ul><ul><li>Entrepreneurial. <...
LOAN FINANCE <ul><li>Gov eg Futurebuilders </li></ul><ul><li>Recycle loans. </li></ul><ul><li>Finance skills reqd. </li></...
FUNDRAISING IN 2010
LEGACIES
Major Donor Fundraising
EVENTS
GENERATIONAL COHORTS Mobile. Internet. Email. 1981 - GEN Y Email. Internet. Phone. 1965 - 1980 GEN X Letter. Phone. Email ...
QR CODES   www.mobile-barcodes.com
STRATEGY <ul><li>“ I saw the angel in the marble and carved until I set him free.” </li></ul><ul><li>MICHELANGELO </li></ul>
FIRST FRIDAYS The Hub Kings Cross – 34b York Way – 2.00-5.00
THANK YOU! QUESTIONS?
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Future Fundraising Ii 27 04 10

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  • Take advice on new fundraising ventures – talk through your strategy with an outsider… even a fundraising consultant!
  • Overall - fewer larger grants to larger charities. Think merger or joining in bids together,
  • Consider finances carefully re full-cost recovery. If not can you survive long-term? Tip - Do use pre-qualification questionnaires to ensure you have all the policies you should in place.
  • Brilliant for beneficiaries – check implications for you and review your structure, skill needs and attitudes!
  • Just another form of organisation? You will not receive tax concessions or be viewed as a charity by trusts etc but if you can market goods or services it may be right for you.
  • Can you really really pay it all back in time? If so it could be very useful.
  • In a recession: Free or cheap goods - Poster sites – transport - professional volunteers etc…
  • Legacy fundraising is simple – it is about repetition, repetition, repetition: Legacies are important to us, making a will is important to you – in every type of communication. Leaflets, time of year, pack, solicitors, advertising… If you come back as a whale you’ll be glad you supported Greenpeace…
  • In the US they start charities by contacting the rich, bringing them onto their boards, talking to the largest trusts and only later considering mass membership. Research, cultivating, asking – research, cultivate, ask! Lists from agencies but also keep an eye on local biz press. Prospecting for Gold will research your database.
  • Most organisations can make money from sponsored walks etc, art auctions, concerts… Ticketed events must appeal to the pubic not your supporters and be commercial – artists come free but watch expenses – break-even point half-full. Minimise and insure against risk (public liability insurance).. Amnesty ran rock concerts – David Bryne (talking heads), Sinead O’Conner etc.
  • Generations react differently to fundraising material etc. prepare for each generation. Many generational theories online…
  • Use your camera mobile to take a picture and click through to your website. All Pepsi bottles have QR codes. Look at www.mobile-barcodes.com Bullying UK use QR codes. http://www.mobile-barcodes.com/about-qr-codes / http://www.mobile-barcodes.com/qr-code-software/
  • Look 3-5 years in future and ask what activities do we wish to undertake and how much will that cost. Then look at how much you need to invest to get there – do not just add 5% to all your fundraising targets.
  • Free fundraising advice – every First Friday of the month. The Hub – Kings Cross, 34b York Way, London from 2.00 – 5.00. Also on Facebook: First Friday fundraisers – please join the group.
  • Future Fundraising Ii 27 04 10

    1. 1. FUTURE FUNDRAISING John Baguley CEO WWW. International Fundraising Consultancy. Com
    2. 2. Fundraisers today…
    3. 3. POLICY CONTEXT <ul><li>6 May 2010 </li></ul><ul><li>Angela Smith: Minister for the Third Sector. </li></ul><ul><li>SME </li></ul><ul><li>Public sector contracting. </li></ul><ul><li>Personalisation. </li></ul><ul><li>Loan Finance. </li></ul><ul><li>Social Enterprise </li></ul>
    4. 4. TRUST & GRANT FUNDING
    5. 5. PUBLIC SECTOR CONTRACTING <ul><li>Contracting out. </li></ul><ul><li>Benefits & Problems. </li></ul><ul><li>Pre-qualification. </li></ul><ul><li>Diversity & Equality policies. </li></ul>
    6. 6. PERSONALISATION AGENDA <ul><li>Focus on agreed outcomes. </li></ul><ul><li>New skills. </li></ul><ul><li>‘ eligibility’? </li></ul><ul><li>Developing markets… </li></ul>
    7. 7. SOCIAL ENTERPRISE <ul><li>Not charitable. </li></ul><ul><li>Encouraged by government. </li></ul><ul><li>Entrepreneurial. </li></ul><ul><li>Zeitgeist… </li></ul>
    8. 8. LOAN FINANCE <ul><li>Gov eg Futurebuilders </li></ul><ul><li>Recycle loans. </li></ul><ul><li>Finance skills reqd. </li></ul><ul><li>‘ Blended value’. </li></ul><ul><li>Interest rates. </li></ul><ul><li>To be paid back! </li></ul>
    9. 9. FUNDRAISING IN 2010
    10. 10. LEGACIES
    11. 11. Major Donor Fundraising
    12. 12. EVENTS
    13. 13. GENERATIONAL COHORTS Mobile. Internet. Email. 1981 - GEN Y Email. Internet. Phone. 1965 - 1980 GEN X Letter. Phone. Email 1946 - 1964 BOOMERS Letter 1925 - 1945 SILENTS Letter 1901 - 1924 SENIORS Media Preferred Age Cohort
    14. 14. QR CODES www.mobile-barcodes.com
    15. 15. STRATEGY <ul><li>“ I saw the angel in the marble and carved until I set him free.” </li></ul><ul><li>MICHELANGELO </li></ul>
    16. 16. FIRST FRIDAYS The Hub Kings Cross – 34b York Way – 2.00-5.00
    17. 17. THANK YOU! QUESTIONS?

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