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America's creative workforce is not what it was in the days of Sterling Cooper Draper Pryce. Large companies are now connecting to freelancers or small, niche community-driven agencies to perform the creative and development work they once reserved for larger agencies. But, with this new power comes more responsibility and we HAVE to be ready. In this presentation I cover what I call the COW method, which I have effectively used to help grow my WordPress design and development company, Ah So Designs.