Blue Ocean Strategy


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Blue Ocean Strategy

  1. 1. Introduction to Blue Ocean StrategyRed Ocean StrategyHead to Head Competition• Compete in existing markets• Beat the competition• Exploit existing demand• Make the value-cost trade offBlue Ocean StrategyCreation of New Markets• Create Uncontested Space• Make the competition irrelevant• Create and capture new demand• Break the value-cost trade off
  2. 2. Analytical Tools & Framework
  3. 3. Focus on the Big Picture Pioneer - Migrator - Settler Map
  4. 4. Strategic Sequence
  5. 5. Strategic Sequence Continued
  6. 6. Overcome Hurdles & Execute Strategy
  7. 7. Overcome Hurdles & Execute Strategy