1. In-Building Communication When You Need It Most 1
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The Value of the Coalition

2. In-Building Communication When You Need It Most 2
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TheSaferBuildings Coalition is an independent, not for profit organization.
www.saferbuildings.org

3. In-Building Communication When You Need It Most 3
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www.saferbuildings.org
3 Pillars of
In-Building
Public Safety
Communications:
Mobile 911 Calls Must Get Out
with Location Accuracy
Mobile Mass Notifications Must
Reach Building Occupants
First Responder Communications
Must Work
911

4. In-Building Communication When You Need It Most 4
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• Assistance with AHJs when debating applicable code and interpretation
• Free up to focus on Sales & Core Work
• Work Group participation to influence:
• Codes and Standards development
• Regulatory and government policy
• Development of Safer Buildings’ programs for members
• Address the serious problem of RF noise and interference
• Collaborate with AT&T to develop FirstNet in-building coverage program
• NICET Certification Program
• Differential from trunk slammers
• Build Channel and Partner relationships:
• Work alongside other members in work groups and stakeholders
• Work Groups, Seminars, No Noise Task Force
• Develop Thought Leadership Positioning
• Seminar Speaking opportunities, SBC Control National Trade Show Programs like IWCE,
NATE, others.
• Brand Positioning: Member Showcase, Blog Space, Push to SBC Newsletters, co-branded
informational collateral
Key SBC Value
Propositions for
Systems Integrators
MUCH less expensive than hiring a
consultant or full/part-timer to do
what we do for you!

5. In-Building Communication When You Need It Most 5
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• Take advantage of Annual SBC Executive Briefing
• Current Trends
• Market Sizing
• Align your goals with SBC Capabilities
• Hear First about the FUTURE of the in-building wireless market
• Build Channel and Partner relationships:
• Work alongside other members in work groups and stakeholders
• Work Groups, Seminars, No Noise Task Force
• Monitor and Influence Federal, State and Local Policy and Legislation
• Influence and Hear about Codes and Standards changes
• Calibrate your product roadmap
• Align future codes and standards to your product innovations
• Educate your specifiers on the current standards and requirements
• Develop Thought Leadership Positioning
• Seminar Speaking opportunities, SBC Control National Trade Show Programs like IWCE,
NATE, others.
• Brand Positioning: Member Showcase, Blog Space, Push to SBC Newsletters, co-
branded informational collateral
• Leadership Opportunities to develop staff:
• Work Group Leadership, Board Elections, No Noise Task Force
Key SBC Value
Propositions for:
Manufacturers, Distributors, and
Infrastructure Businesses
MUCH less expensive than hiring a
consultant or full/part-timer to do
what we do for you!

6. In-Building Communication When You Need It Most 6
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Get Started
Member Kickoff & Annual
SBC Executive Briefing
• The SBC Executive Briefing is a highly customized and
member-centric dialogue between your organization and
Safer Buildings Coalition leadership.
• Our executive team has a high degree of business acumen,
technical expertise and a deep understanding of the in-
building and public safety business and markets.
• Exceptional opportunity for relationship building,
contribution to business results and customer insights
• Inform your organization's future strategies and solutions.
Duration: 60-90 Minutes
Member Narrative:
• What's going on in your World?
• What are your Goals this year?
• What are you trying to accomplish in this Market?
• How can we help?
• What Info is Most Needed?
• What parts of SBC membership work well for you?
• What could be better?
SBC Coalition Update:
• What's going on with SBC: Recent Past, Present,
and Future?
Industry Update:
• Market
• Codes and Standards
• Trends
Dialogue and Action Steps
Adjourn

7. In-Building Communication When You Need It Most 7
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HOT TOPICS
1. NFPA 1225 and IFC 2024 Changes
2. FirstNet in-building initiative, Commercial Cellular continues to blend into public Safety Comms
3. State-level Legislation – Especially Florida
4. License Holders & FirstNet pushing back on BDA’s: Noise and Interference [No Noise task Force]
a) Likely impact on OEM feature roadmaps: Max noise, AGC,
5. AHJs want certified workforce [NICET Certification and In-Building Reference]
6. SBC Highly focused on bringing in more Systems Integrators (of every type)
7. UL 2524 Listing – CRITICAL for OEMs!
8. Industry Deepens partnerships, more Rollups and Consolidation
9. Building owners and OEM’s beginning to focus on new technologies: CBRS / Private LTE, 5G
10. Market Growth pre-2020 was 17-20% CAGR
11. Continued influx of newer in-building Public Safety industry entrants
a) Fire and Life Safety, 2-way radio, Low Voltage, A/V, Electrical Contractors

8. In-Building Communication When You Need It Most 8
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Why our members ARE IN THE COALITION
Key Member Objectives: Influence – Awareness – Business Effectiveness – Competence – Market Education – Jurisdiction Consistency
Shared Mission: Eliminate In-Building Wireless Dead Zones for First Responders and the Public

9. In-Building Communication When You Need It Most 9
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EXTENSIVE REACH [updated Nov 2021]
• 175 Active Member Organizations
• 863 Active Individual Members
• 39 Public Safety organizations and 240
Public Safety Professionals
• >4,000 Subscribers
• ~ 30-45,000 LinkedIn Impressions /
Month
• Major Stages - IWCE, WIA, NATE
• Webinars, Social Media, Speaking
Panels
• Newest Partner: NEMA

10. In-Building Communication When You Need It Most 10
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TEAM Resources
• Leadership:
• Executive Director: Chief Alan Perdue
• Managing Director: John Foley
• Founder, Lead Executive – Seth Buechley
• Board of Directors – 6 Members
• Staff: Event Mgt, Content Mgt, IT, Community Outreach,
Administrative
• 18 Industry and Association Partners:
• IAFC, NPSTC, NASFM, CTIA, TIA, CCFS, AFAA, NATE, IWCE, others
Work Groups: >65
Volunteers
• Government Affairs
• Codes and Standards
• Industry Advancement

11. In-Building Communication When You Need It Most 11
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SBC Member Resources:
Content Management Team
• Content and Marketing Planning and Execution
• Social Media Support, Branded Collateral, Event
Calendar Support
• General Member Support
Nancy Hoppe – Operations Manager
• Online and in-person event planning, coordination,
and execution
• General Member Support
Jason Boring – Webmaster, IT Support
• SBC Website Help & Training
SBC Financial Services
• Accounts Payable and Receivable
• Invoicing Support
John Foley
Managing Director
Alan Perdue
Executive Director
Steve Hudson – Community Liaison
• Jurisdiction Outreach
• Trade Association Liaison
Seth Buechley
Founder, Executive Team Member
Ray Hild – Membership

12. In-Building Communication When You Need It Most 12
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Industry & Association
Partners

13. In-Building Communication When You Need It Most 13
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Keys to Great Membership ROI
 Active Engagement
 Work Groups, Seminars, Read What we Send You, Network
 Use the Tools
 It’s like a Gym Membership: “If I join the gym will I get in shape?”
 Rebrand our Collateral and Use It to build Thought Leadership Credibility
 Use the Website - Use the Showcase – Post Blogs
 Use our Radar
 Advance look at upcoming changes to adjust Product Roadmaps and Market Strategies
 Have a Voice
 Influence market, code and regulatory changes instead of reacting to them
 Use SBC to develop your staff’s Leadership Experience
 Work Group Chair, Vice Chair, Run in Board Officer Elections

14. In-Building Communication When You Need It Most 14
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Get Engaged – Participate
in Work Groups
• Best way to immediately network, build
relationships, benefit, and contribute
• Connect with key players from other Member Orgs
• Find out first what’s happening
• Influence the ecosystem and industry
Work Group Purpose
Codes and Standards WG Influence and Awareness of changes that impact mission and industry
Government Affairs WG Top-down policy and regulations impact and awareness: Fed & State
Voice of the Member WG Steering Committee for SBC: Ensure SBC is delivering value to members

15. Leverage SBC Content Platforms:
• Monthly Newsletter w/ 4,300 Subscribers
• Custom Webinars
• Member Blogspace
• White Papers
• Code Bulletins
• Coming Soon: SBC NICET Study Guide and
Reference
Get your
message
out!

16. In-Building Communication When You Need It Most 16
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CONTENT: SBC Code Reference Cards
You can re-purpose or rebrand
Available under license (Free) – You get the print-ready art, or can re-use the content (with attribution)

17. In-Building Communication When You Need It Most 17
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Website and Member Showcase

18. In-Building Communication When You Need It Most 18
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Safer Buildings 2022
Key Initiatives
• No Noise Task Force
• NICET Certification Program
RF

19. In-Building Communication When You Need It Most 19
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Safer Buildings 2022
No Noise Task Force
Key Objectives:
• Combat harmful RF interference caused by improperly deployed in-
building Signal Boosters.
• Affirm and reinforce the essential role of Frequency License Holders
in the deployment of Signal Boosters.
• Affirm the essential need for reliable wireless coverage inside
buildings for both First Responders and the public
• Reinforce the essential role of consistent codes and standards
interpretation and enforcement in achieving that goal.
• Ratify / perfect the draft 18 Principles for Safe and Effective In-
Building Communications
Desired Outcome:
• EMERGE with a stakeholder consensus and an actionable plan to do
more than just recognize the problem – but to actually solve for it
and set the stage for the converged LMR / LTE Future
www.saferbuildings.org/no-noise

20. In-Building Communication When You Need It Most 20
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Safer Buildings / NICET In-
Building Training Certification
Program
• Currently no AHJ-accepted standard Certification for in-building public
safety booster system Design, Install, Inspection and Maintenance
• Except FCC GROL – not sufficient for the purpose
• NICET = National Institute for Certification in Engineering Technologies
• PROGRAM IS LIVE as of July 14, 2021
• Safer Buildings Collaborating with NASFM to develop a reference and
study guide, rolling out 2021
• Be sure to secure a listing in the Industry Directory Section

21. In-Building Communication When You Need It Most 21
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The Future of In-Building
• 6 Million Buildings - we need scale - It's going to take
all of us
• Public Safety Comms has been on this trajectory for
a long time
• NPSBN is a government system - for public safety,
based on LTE at inception, evolving to 5G and
beyond
• The FirstNet Roadmap …
• Not starting from a blank sheet of paper
• Use Case Matrix: SM - MED - BIG
• Tech & Process requirements
• Next Steps
Communications

22. In-Building Communication When You Need It Most 22
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LTE / Broadband Wireless use is on the rise
by Public Safety. WHY?
More and more public safety agencies embrace LTE as a
core public safety communications tool
• DRIVERS:
• Applications
• Operational Efficiency
• Data Capabilities
• COST
• Situational Awareness
• Interoperability
• Able to call Civilian and other Agencies
• In-Building Coverage
• Lines Getting Blurrier – Public Safety not just LMR!

23. In-Building Communication When You Need It Most 23
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Membership
Website www.saferbuildings.org/apply
• SBC is a not for profit, headed by Chief Alan Perdue, a
retired Fire Chief and the nation’s leading Codes and
Standards Expert for in-building communications.
• We are the only association that works 365 days a year to
further the mission and the objectives of eliminating all in-
building wireless dead zones affecting First Responders and
the Public (LMR and Cellular)
• If your organization were to hire a consultant to focus on
these objectives, or assign staff – How many hours would
that take, and at what cost?
• Tiered Pricing based on Company Type and Size
• Annual or Quarterly Payment Options
• Significant Dues Credits available for referrals
Facts and Considerations
SBC Objectives:
• Foster a robust, scalable, and competent
industry sufficient to rapidly eliminate
wireless dead zones inside buildings
• Develop and promote codes and standards
that are technically rational and
commercially feasible
• Educate and advocate for consistent
interpretation and enforcement of these
codes and standards across all jurisdictions