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St Vrain Media Kickoff Meeting

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Changing expectations for public institutions. Community remains the constant.

Published in: Education, Spiritual
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St Vrain Media Kickoff Meeting

  1. 1. Libraries and Communities <ul><li>John Creighton </li></ul><ul><li>St. Vrain Media Kick-off Meeting </li></ul><ul><li>August 9, 2011 </li></ul>
  2. 2. It Can Be Hard to Imagine New Things
  3. 3. Preserve the Institution <ul><li>Consensus in 1995: “Roll the Presses” </li></ul><ul><ul><ul><li>“ With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.” </li></ul></ul></ul>
  4. 4. Maybe Not Pew Research Center 2010
  5. 5. Buried in the Report <ul><li>People want more choice and control in how they receive their news. </li></ul><ul><li>People want greater interaction with journalists and each other. </li></ul>
  6. 6. Les Chatfield Wikimedia
  7. 7. <ul><li>Respectful, fair and trustworthy </li></ul><ul><li>Cares about me and my community; solves problems that matter to me and my community </li></ul><ul><li>Place where I can get together with friends and other people in the community </li></ul><ul><li>I can do work for the organization (as opposed to doing the organization’s work) with my friends </li></ul><ul><li>I have some influence over the organization </li></ul><ul><li>Good memories; part of the community’s social fabric – part of my identity </li></ul>
  8. 8. <ul><li>Meet a demonstrated need in the community </li></ul><ul><li>Provide good service at a low/fair price – get the job done with minimal taxes </li></ul><ul><li>Produce measurable results – “run like a business” </li></ul><ul><li>Eliminate waste, fraud and abuse – show us how you spend the money </li></ul><ul><li>Has an economic impact on the community – creates jobs </li></ul>
  9. 9. <ul><li>Rational Loyalty </li></ul><ul><li>versus </li></ul><ul><li>Emotional Attachment </li></ul>
  10. 10. 20th Century = Centralized Institutions Smallbones Wikimedia
  11. 11. 20th Century = Centralized Institutions <ul><li>People willingly conformed their lives to the time, place and rules of institutions. </li></ul><ul><li>We gave awards to those who best conformed. </li></ul>
  12. 12. Institutional Language
  13. 13. 20th Century Problems <ul><ul><li>Scarce Resources </li></ul></ul><ul><ul><li>High Costs </li></ul></ul><ul><ul><li>Cumbersome Logistics </li></ul></ul><ul><ul><li>Limited Communications </li></ul></ul>
  14. 14. 20th Century Centralized Institutions Jason McHuff (Flickr) battlecreekcvb (Flickr) Bill Ward Brickpile (Flickr)
  15. 15. 20th Century Solutions <ul><ul><li>Large scale production and mass markets </li></ul></ul><ul><ul><li>Centralized management </li></ul></ul><ul><ul><li>Place based work at specific times </li></ul></ul><ul><ul><li>Take it, leave it, or lobby like hell </li></ul></ul>
  16. 16. 20th Century Centralized Institutions <ul><li>1952 </li></ul><ul><ul><li>160 million people </li></ul></ul><ul><ul><li>>67,000 school districts </li></ul></ul><ul><li>2002 </li></ul><ul><ul><li>290 million people </li></ul></ul><ul><ul><li><14,000 school districts </li></ul></ul>
  17. 17. 20th Century Problems slowly going away <ul><li>Scarce to Abundant resources </li></ul><ul><li>High to Low costs </li></ul><ul><li>Cumbersome to Invisible logistics </li></ul><ul><li>Limited to Ubiquitous communications </li></ul>
  18. 18. Choice <ul><li>“ You can have it any color you want as long as it’s black.” </li></ul><ul><li>Henry Ford </li></ul>11.7 Billion songs sold on iTunes in 2010 Forbes July, 2011
  19. 19. Customization
  20. 20. Participation
  21. 21. Collaboration
  22. 22. Culture Follows Structure sjh foto (Flickr)
  23. 23. Creating Tensions between Old and New
  24. 24. What’s Different? <ul><li>Given the opportunity, people will choose to design and manage their own experiences. </li></ul><ul><li>People value expertise but reject authority. </li></ul><ul><li>People will gravitate toward institutions that help them design and manage their own experiences — with advice not prescriptions. </li></ul><ul><li>People will give up quality for a greater sense of control. </li></ul>
  25. 25. What Is the Same? <ul><li>Community </li></ul>
  26. 26. <ul><li>Meet a demonstrated need in the community </li></ul><ul><li>Provide good service at a low/fair price – get the job done with minimal taxes </li></ul><ul><li>Produce measurable results – “run like a business” </li></ul><ul><li>Eliminate waste, fraud and abuse – show us how you spend the money </li></ul><ul><li>Has an economic impact on the community – creates jobs </li></ul>
  27. 27. <ul><li>Respectful, fair and trustworthy </li></ul><ul><li>Cares about me and my community; solves problems that matter to me and my community </li></ul><ul><li>Place where I can “get together” with friends and other people in the community </li></ul><ul><li>I can do work for the organization (as opposed to doing the organization’s work) with my friends </li></ul><ul><li>I have some influence over the organization </li></ul><ul><li>Good memories; part of the community’s social fabric – part of my identity </li></ul>

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