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Library Development Council Citizen Centric

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Library Development Council Citizen Centric

  1. 1. A CITIZEN CENTRIC WORLD AND CHANGING PUBLIC ATTITUDES Library Development Council John Creighton March 22, 2010 john@creighton.com @johncr8on www.johncr8on.com
  2. 2. Too Much Emphasis on the Present Difficult to Imagine the Future
  3. 3. The World People See at the Moment THE CONSENSUS IN ’95 “ROLL THE PRESSES!” “With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.” - Timeless Values The Harwood Group
  4. 4. Not Prepared for the Future WHAT’S HAPPENING NOW The internet has surpassed all media except television as an outlet for news. For young people the internet rivals television as a main source of news. Forty-two percent of Americans would not miss paper if it closed. Forty- eight percent of those under age forty. Source: Pew Research Center
  5. 5. Must Pay Attention BURIED IN REPORT People want more choice and control in how they receive their news. People want greater interaction with journalists and each other. - Timeless Values The Harwood Group
  6. 6. Message Doesn’t Matter 6
  7. 7. Culture Follows Structure Changes in Infrastructure and Technology Changes People’s Behavior, Attitudes and Values. Paul Keleher (Flickr) Change Happens When a Technology Becomes Ubiquitous. g-hat (Flickr)
  8. 8. What’s Appropriate Ryan Harvey (Flickr) sjh foto (Flickr) 8
  9. 9. The Structure that Shaped Our Lives: Large Institutions irargerich (Flickr) 9
  10. 10. Institutions Shaped Our Lives Rules of Conduct - Be at work on time - Perfect attendance Daily & Yearly Schedule - Hours of operation - 40 hour work week - Spring break Roles & Boundaries - Boss & subordinates - No parents in classroom
  11. 11. Institution Centric Era Infrastructure and technology — not philosophy — created the institution centric era battlecreekcvb (Flickr)
  12. 12. Institution Centric Era Infrastructure and technology — not philosophy — created the institution centric era battlecreekcvb (Flickr) Bill Ward Brickpile (Flickr)
  13. 13. Why Big Institutions?  Scarce and limited resources  Large capital investment  High costs of design, production, distribution  Need for large scale to lower costs  Need for a mass market Florian (Flickr)  Limits of time and place
  14. 14. Institutional Attitude: Take It or Leave It “You can have your car any color you want as long as it’s black.” - — Henry Ford David Reber (Flickr)
  15. 15. Institution Centric Era Is Over “Transformative change happens when industries democratize, when they are ripped from the sole domain of companies, governments, and other institutions and handed over to regular folks.” - Chris Anderson
  16. 16. People Don’t Need Institutions  Abundant and cheap resources  Small capital investment  Low costs of design, production, & distribution  Produce goods in small quantities at little cost  Growth of niche markets HFrankenstein (Flickr)  Few limits of time and place
  17. 17. Culture Follows Structure New infrastructure and technology are changing people’s expectations for institutions. Leaving behind an institution centric society – a time when institutions shaped our lives. Entering a citizen centric society – a time when people expect to tailor own lives.
  18. 18. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests.
  19. 19. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests. Old: Experts/officials decide/do things for people. New: Individuals decide/do things for themselves.
  20. 20. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests. Old: Experts/officials decide/do things for people. New: Individuals decide/do things for themselves. Old: Institutions operate in a defined space/time. New: Individuals do things where/when they want.
  21. 21. Emerging Public Attitudes Old: Limited options is the way the world is. New: A range of options to suit personal interests. Old: Experts/officials decide/do things for people. New: Individuals decide/do things for themselves. Old: Institutions operate in a defined space/time. New: Individuals do things where/when they want. Old: People participate in geographic communities. New: People choose communities of interest.
  22. 22. School Views MID 1990 ATTITUDES CURRENT ATTITUDES  Focus on basics.  Provide rounded experience.  Choice not on radar.  Choice is assumed.  Common curriculum  Students need tailored makes sense. learning experiences.  Home school parents are out of the main stream.  Home school parents are admired.  Education happens at a specific place & time.  Education is an experience.  Choose schools based on  Eliminate schools based on neighborhood reputation. CSAP Scores.
  23. 23. Biggest Change: 90s to Now  Choosing a school has become another form of individual self-expression.  Bottom line for parents: Does this school support my vision for my child?
  24. 24. Will People Perceive Need for School Districts?  School districts purchased text books and curriculum individuals could not afford.  Cost of text books/curriculum moving toward zero.  School districts built places for teachers and students to gather.  13,000 Colorado students enroll with online schools.  2% of St. Vrain students go to online schools.  School districts provide students transportation.  Transportation is a cheap good compared to 1970.  1970 < 1 vehicle per driver; Today 1.2 vehicles per
  25. 25. Organizations Respond
  26. 26. Rise of the Platform Organization
  27. 27. Citizen Centric Society Begs Fundamental Questions  What kinds of institutions are needed in a citizen centric society?  How do existing institutions need to adapt to shift toward a citizen centric society?  What problems do people need solved now?  How can institutions help facilitate that?

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