UNC Kenan-Flagler Presentation -- The Psychology of Entrepreneurship

John Bradberry
John BradberryManaging Partner at Entrepreneurial Performance Labs
The Psychology of
Entrepreneurship
John Bradberry

GLOBE Program
UNC – Kenan Flagler Business School
October 7, 2013
Flow
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•
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Psychology of Entrepreneurship
11 Core Characteristics
Assessment Feedback and Discussion
Integrate Insights
Most People Want to Do It
In a 2007 survey by Intuit:

72 percent of working adults said they wanted
to start their own business
Reality
Most ventures close within
5 years of formation.
7 of 10 close within 10 years.
Reality
The typical business owner will earn
35% less over a 10-year period than if
he or she worked for someone else
during the same period.
Reality

6 of 10 people who become
self-employed go back to work
for someone else within 10 years.
Reality
Business owners report longer
work hours and more stress,
fatigue, insomnia, depression,
and conflict with spouses.
WHY?
An Exploration
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•
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55 hours of interviews
51 books
83 research papers
500+ online sites, blogs, magazines, etc.
Filtered through personal experience and
observation
A Core Issue

+
Entrepreneurial Passion
UNC Kenan-Flagler Presentation -- The Psychology of Entrepreneurship
Ideas
Innovation
Entrepreneurship
Founder
Founder

Market
Founder

Market

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
Founder

Market

Execution

Math
+ Staying Power
Founder Readiness
Purpose / Goals
Skills / Expertise
Personality
Relationships
Resources
Founder Readiness
Purpose / Goals
Skills / Expertise
Personality
Relationships
Resources
Personality

Ash Khan, omni-potence
Entrepreneur Core
Characteristics Profile (ECCP)
• 11 dimensions of personality

• An awareness raising tool
• Revisions underway -- Your feedback
appreciated
Keep in Mind…
• Not predictive of success as an entrepreneur
• No single “best” entrepreneur profile
• Not measuring skill, but rather
tendency/preference.
• Scores are relative, not absolute
Eleven Core Characteristics
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Commercial Orientation
Conceptual Orientation
Independence
Need for Achievement
Risk Tolerance
Confidence
Persuasive Ability
Resilience
Reliability
People Orientation
Integrity
Commercial Orientation
Conceptual Orientation
Independence
Need for
Achievement
Risk Tolerance

www.CCAL.org
Confidence

Entrepreneur.com
Persuasive Ability
Resilience

www.earlytraumagrief.anu.edu.
Reliability
People Orientation

flashmobBarcelona.jpg
Integrity
Icarus Qualities
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Commercial Orientation
Conceptual Orientation
Independence
Need for Achievement
Risk Tolerance
Confidence
Persuasive Ability
Resilience
Reliability
People Orientation
Integrity
FOUNDER A
FOUNDER B
FOUNDER C
FOUNDER D
FOUNDER E
Individually (10 min.)
Review and absorb your report:
• What rings true?
• What is most surprising?

• What questions does it raise?
UNC Kenan-Flagler Presentation -- The Psychology of Entrepreneurship
In Pairs (15 min.)
Discuss your feedback:
• What 1-2 insights might apply to
my founder or team role?
• Key questions going forward?
1 of 54

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UNC Kenan-Flagler Presentation -- The Psychology of Entrepreneurship

Editor's Notes

  1. So if the purpose of the test is to measure traits or characteristics associated with entrepreneurship – why would I say it’s not predictive? Not enough data yet, but that’s not the real reasonNo single entrepreneurial profile – too many variables… It’s about Awareness… and Fit… (tell a story here… Mark Williams…. )