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Slides from my Ignite talk at Lean Startup Conference 2012

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Slides from my Ignite talk at Lean Startup Conference 2012

  1. 1. ThePsychology Of Pivoting
  2. 2. WHY? WHY? WHY? WHY? WHY?
  3. 3. www.spudballoo.com
  4. 4. Baseline Scan Prayer Scan Source: Andrew Newberg
  5. 5. When data are perceived as TRUE
  6. 6. When data are perceived as FALSE
  7. 7. www.ZombieDoom.com
  8. 8. Anchoring
  9. 9. Representativeness
  10. 10. www.entheosweb.com
  11. 11. Sunk Cost Fallacy www.synchro-blogue.com
  12. 12. What to Do?
  13. 13. D U H !
  14. 14. Integrity of Communication PIG
  15. 15. Self Knowledge
  16. 16. Shikhar Ghosh
  17. 17. @JohnBradberry www.ReadyFounder.com

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