SCORE WordPress WorkshopToday» Review the goals for the Workshop» Basic overview of how to create an website outline» All ...
SCORE WordPress Workshop GoalsGoals for the Workshop Series» Week One: Website   – Learn how a WordPress website works   –...
Participant Pre-work» Content   – Copy/text for pages   – One blog post (if you’re going to blog)» Images   – Logo (if ava...
Process» Week One  – Our preparation      • Basic WordPress installation on staging site for each participant      • Core ...
How to Create a Navigation Outline» Basic website   – Header       • Horizontal “page”         Navigation   – Footer      ...
How to Create a Navigation Outline» Basic website   – Header       • Horizontal “page”         Navigation   – Footer      ...
Today» Your business goals.» Your customer/client demographic.» Your goals for your website.» Your website functions.» You...
Tip of the Day» Don’t let anyone register or control your “real estate”    – Keep control of all your online property incl...
Follow-up» I will send you:    –   Email with a list of the elements you need to create and bring the first day    –   Lis...
Thank you!             » Questions?             » Comments?             SCORE WordPress Website Seminar 2012              ...
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SCORE WordPress Workshop Outline

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SCORE WordPress Outline for Seminar

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  • Content: About Us etc 2. Images: Photos - larger better than smaller Videos - embedded in YouTube 3. Navigation: Most Important
  • SCORE WordPress Workshop Outline

    1. 1. SCORE WordPress WorkshopToday» Review the goals for the Workshop» Basic overview of how to create an website outline» All about you! SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    2. 2. SCORE WordPress Workshop GoalsGoals for the Workshop Series» Week One: Website – Learn how a WordPress website works – Build website with functionalities and core pages from your navigation outline – Learn how to manage your WordPress website» Week Two: SEO and Social Media – Overview and understanding of SEO – Overview and understanding of Social Media» Week Three: Analytics and Marketing – Overview and understanding of Google Analytics – Basic marketing plan SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    3. 3. Participant Pre-work» Content – Copy/text for pages – One blog post (if you’re going to blog)» Images – Logo (if available) – Photos (minimum 3 images) – Videos (if available)» Basic navigation outline – Outline of pages and sub-pages – Outline of blog (if you’re going to add content)» Logins – Gmail or Google account SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    4. 4. Process» Week One – Our preparation • Basic WordPress installation on staging site for each participant • Core plugins installed and configured • 20 unique free themes installed – Your preparation • Content • Gmail or Google account • Basic navigation outline SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    5. 5. How to Create a Navigation Outline» Basic website – Header • Horizontal “page” Navigation – Footer • Widgets • Repeat page navigation – Sidebar • Widgets • Vertical “post” navigation – Content • Static (website) • Dynamic (blog) • Both (hybrid) SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    6. 6. How to Create a Navigation Outline» Basic website – Header • Horizontal “page” Navigation – Footer • Widgets • Repeat page navigation – Sidebar • Widgets • Vertical “post” navigation – Content • Static (website) • Dynamic (blog) • Both (hybrid) SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    7. 7. Today» Your business goals.» Your customer/client demographic.» Your goals for your website.» Your website functions.» Your expectations. SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    8. 8. Tip of the Day» Don’t let anyone register or control your “real estate” – Keep control of all your online property including • Domain names • Social media • Hosting • Analytics» Register everything with your name and email – This is very important SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    9. 9. Follow-up» I will send you: – Email with a list of the elements you need to create and bring the first day – List of what you need to send me – A link to this PowerPoint for your reference – Logins to your staging WordPress site» Please send me: – List of five (5) sites you like (with urls) and what you like about them • Functions • Design • Navigation • Usability • Presentation – List of competitors sites (about 5) – Keywords you’d like to be found under in Google SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162
    10. 10. Thank you! » Questions? » Comments? SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162

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