Bcg model


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Bcg model

  1. 1. BCG Model<br />Presented by<br />Valour<br />John Amalan.S<br />Afroz Khan<br />Ashok Wahekar<br />
  2. 2. BCG Model<br />The BCG matrix method is based on the product lifecycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit.<br />To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash.<br />It has 2 dimensions: market share and market growth .The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company.<br />
  3. 3.
  4. 4. HUL<br />India's largest fast moving consumer goods company.<br />Hindustan Unilever's distribution covers over 1 million retail outlets across India directly.<br />Its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India.<br />It estimates that two out of three Indians use its many home and personal care products, food and beverages.<br />
  5. 5. HUL PRODUCTS<br />Personal wash:-<br />Lux, Lifebuoy, Liril ,Hamam, Breeze, Moti , Dove, Pears and Rexona<br />Laundry:-<br />Surf ,Excel, sun light, Rin ,Wheel & Ala bleech<br />Dishwasher :-<br />Vim<br />Ice cream :- <br />Kwality walls<br />Disinfectants:-<br />Domex, cif<br />
  6. 6.  <br />Foods:-<br />Kissan,Jam,Ketchup,Squashes,AnnapurnaAataand salt, Knorr Soups and Modern Bread<br />Beauty Products:-<br /> Fair &Lovely,Lakme, Ponds, Vaseline and Aviance<br />Beverages:-<br />Tea:-<br />Brooke bond,Lipton, tajmahal<br />Coffee:-<br />Brooke bond bru<br />Water Purifier:-<br />Pureit<br />
  7. 7. Hair-Care:-<br />Sunsilknaturals, Clinic , Dove and Lifebuoy<br />Oral-Care:-<br />Pepsodent and Close-up<br />Deo spray:-<br />Axe and Rexona<br />Ayurvedic Personal & health care:-<br />Ayush<br />
  8. 8. .<br />Growth rate<br />Market share <br />
  9. 9. Lux<br />Lux is a star for HUL.<br />Lux enjoys a market share of 16%.<br />This industry has a high growth rate of 10%.<br />HUL comes with different variants in Lux quite frequently in order to maintain their position.<br />
  10. 10. Sunsilk<br />Sunsilk is a Star for HUL.<br />HUL holds 47.8% market share in the shampoo industry.<br />Sunsilk has 32% market share. Like Lux,it also has different variants.<br />
  11. 11. Fair and Lovely<br />The Rs 3,000-crore skincare market in India, where<br />HUL is the leader with an estimated 70 per centmarket share,is having a rapid growth.<br />Market share of Fair and lovely is around 60%.<br />Major competitors-Garnier,Fairglow,Emami,Nivea.<br />Star for HUL<br />
  12. 12. Rin<br />The Rs13,000 crore Indian detergent market is the largest segment in the consumer goods sector.<br />Hul has 35% market share in detergent industry.<br />Rin has only 4.8% market share.<br />Rin is a Question Mark for HUL.<br />Major Competitor Tide.<br />
  13. 13. Wheel<br />Mainly for low based income.<br />Market share is falling.<br />Dog for HUL.<br />Competitors are Nirma,Fena<br />
  14. 14. Pepsodent<br />Market share is 13.81%<br />Question mark for HUL.<br />HUL has a market share of 30% in the 5000 plus croreoral care business.<br />Major Competitors-Colgate,Crest,Oralb,Dabur.<br />
  15. 15. AXE<br />Cash cow for HUL<br />Market share of 70%in 200 crore market.<br />Competitors Nike,Parkavenue.<br />
  16. 16. Ponds<br /> <br />Market share of 65% in 7 billion talcum powder market .<br />Star for HUL.<br />Competitors are Johnson & Johnson ,Cinthol, Spinz.<br />
  17. 17. Vaseline<br />Market share of 90%.<br />Cash Cow for HUL.<br />Competitor Johnson & Johnson.<br />
  18. 18. Domex<br />Market share is only 20 % .<br />Question mark for HUL.<br />Major competitors-Harpic(70%),Savlon.<br />
  19. 19. Kissan Ketchup<br />The ketchup market in India is estimated to be around Rs 220 crore, largely dominated by Nestle Maggi that owns 47% of the market and the Kissan that owns26%.<br />Major competitors Heinz, Maggi.<br />Star for HUL<br />
  20. 20. Surf Excel<br />Has a market share of 37 % in 9000 croreMarket.<br />Star for HUL<br />Competitors  Tide,Ariel.<br />
  21. 21. Annapurna Atta<br />Market share of Annapurna Atta is 26% compared to Aashirvad Atta of ITC(40%).<br />Star for HUL<br />
  22. 22. Thank you<br />