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Accessible communications presentation

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A presentation to Housing Communication professionals on best practice in producing accessible communications, particularly for people wth learning disabilities.

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Accessible communications presentation

  1. 1. Accessible Communication
  2. 2. What is it?
  3. 3. Why is it important?
  4. 4. In the next half-hour… <ul><li>Obligations – legal and regulatory </li></ul><ul><li>Advice on producing easy-read publications </li></ul><ul><li>Other media </li></ul><ul><li>Getting tenants with learning disabilities involved </li></ul><ul><li>The money side of things </li></ul><ul><li>Resources </li></ul>
  5. 5. Obligations <ul><li>Equality Act 2010 </li></ul><ul><li>TSA Regulatory framework </li></ul><ul><ul><li>Tenant Involvement and Empowerment standard </li></ul></ul><ul><ul><ul><li>customer service, choice and complaints </li></ul></ul></ul><ul><ul><ul><li>Understanding and responding to diverse needs </li></ul></ul></ul><ul><ul><li>Tenancy Standard: </li></ul></ul><ul><ul><ul><li>Allocations and mutual exchange </li></ul></ul></ul><ul><ul><ul><li>Tenure </li></ul></ul></ul>
  6. 6. Advice on producing easy-read The 4 steps Message Language Format Pictures
  7. 7. Message <ul><li>Think about your audience </li></ul><ul><ul><li>Who are they? What do they want and need to know? </li></ul></ul><ul><li>Involve people from the start. </li></ul><ul><li>Decide what your most important points are. </li></ul><ul><li>Don’t overload with detail. </li></ul>
  8. 8. Language <ul><li>Use personal language like ‘I’ and ‘you’. </li></ul><ul><li>Be consistent . </li></ul><ul><li>Don’t use jargon. </li></ul><ul><li>Numerals, not words. </li></ul><ul><li>Short, clear sentences. Have one idea in each sentence. </li></ul><ul><li>Avoid ambiguity and acronyms, initials and idioms. </li></ul><ul><li>Get rid of the passive tense. </li></ul><ul><li>Use full stops. Try to avoid other punctuation. </li></ul>
  9. 9. Format <ul><li>Larger print. </li></ul><ul><li>Sans Serif. Avoid condensed fonts. </li></ul><ul><li>Avoid using Italics , CAPITALS and underlining . Bold is OK. </li></ul><ul><li>Break up your copy. Use clear headings and paragraphs. </li></ul><ul><li>Left align, not justified. </li></ul><ul><li>Avoid columns – they’re confusing. </li></ul><ul><li>Don’t split sentences over 2 pages. </li></ul><ul><li>Keep to one subject on one page. </li></ul><ul><li>Use colour coding. </li></ul><ul><li>Use text boxes and bullet points. </li></ul><ul><li>Use a lot of space – in forms, between lines or paragraphs, etc. </li></ul><ul><li>Make sure your writing stands out against the paper. </li></ul>
  10. 10. Pictures
  11. 11. Pictures <ul><li>Don’t overload a picture with meaning. </li></ul><ul><li>Use pictures consistently. </li></ul><ul><li>Pictures left, words right. </li></ul><ul><li>Don’t overlay text on a picture. </li></ul><ul><li>Keep everything in focus. </li></ul><ul><li>Layout in Word – one image, one idea. Use tables to keep things in order. </li></ul><ul><li>Pictures or symbols? </li></ul><ul><li>Alt Tag your images in Windows. </li></ul>
  12. 12. Other media <ul><li>PDFs </li></ul><ul><ul><li>will be more accessible if you have followed the previous three steps. </li></ul></ul><ul><li>Large Print </li></ul><ul><ul><li>Don’t just scale up your A4 to A3 </li></ul></ul><ul><ul><li>One column only </li></ul></ul><ul><ul><li>Sans Serif </li></ul></ul><ul><ul><li>16pt or bigger </li></ul></ul><ul><ul><li>Don’t overlay text on images </li></ul></ul><ul><ul><li>Matte or art paper, not gloss </li></ul></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul>
  13. 13. Get tenants with learning disabilities involved – they like it! <ul><li>Build it into your planning time – but be aware it may increase your planning time by up to 50%. </li></ul><ul><li>Start and end times. </li></ul><ul><li>Joining papers – directions. </li></ul><ul><li>Venue and layout – accessible, informal. </li></ul><ul><li>Break it up. </li></ul><ul><li>Meeting rules. </li></ul><ul><li>Ask their opinion first – not their supporters. </li></ul><ul><li>Outcomes – concrete, not abstract. </li></ul>
  14. 14. Doing things on a budget <ul><li>Easy read information works for everyone . </li></ul><ul><li>What to adapt </li></ul><ul><ul><li>TSA </li></ul></ul><ul><ul><li>Equalities Act </li></ul></ul><ul><li>Translation services. </li></ul><ul><ul><li>Who do you use? </li></ul></ul><ul><li>Design vs content. </li></ul><ul><li>Browsealoud and MP3. </li></ul><ul><li>One format? </li></ul><ul><ul><li>How much would you spend on printing and designing your Annual Report? </li></ul></ul>
  15. 15. Resources - 1 Guidance <ul><li>Mencap ‘Make it clear’ www.mencap.org.uk/node/5905 </li></ul><ul><li>Change ‘How to make information accessible’ www.changepeople.co.uk/freebies </li></ul><ul><li>Department of Health ‘Making written information easier to understand for people with learning disabilities’ www.dh.gov.uk search term 15123 </li></ul><ul><li>EU ‘Information for all’ www.life-long-learning.eu </li></ul><ul><li>Office for Disability Issues ‘Delivering Inclusive Communications’ http://odi.dwp.gov.uk/docs/iod/inc-com.pdf ‘Delivering technically accessible publications’ http://odi.dwp.gov.uk/docs/iod/del-tia.pdf </li></ul>
  16. 16. <ul><ul><li>www.peoplefirstltd.com </li></ul></ul><ul><ul><li>www.friendlyresources.org.uk </li></ul></ul><ul><ul><li>www.inspiredservices.org </li></ul></ul><ul><ul><li>www.photosymbols.com </li></ul></ul><ul><ul><li>www.a2i.co.uk </li></ul></ul><ul><ul><li>www.picturesbeyondwords.com </li></ul></ul><ul><ul><li>www.housingoptions.org.uk </li></ul></ul><ul><ul><li>Local Learning Disability Partnership Boards </li></ul></ul>Resources - 2 Suppliers
  17. 17. Get in touch! John Kay Communications & Appeals Manager Tel: 01993 866412 email: [email_address] Twitter: @AdvanceUKorg Or @positively_ Mobile: 07730 496093

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