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1
Navigating the
DevRel Metrics Maze
– A Humble Guide
Johannes Dienst
Developer Advocate
2
3
https://www.swyx.io/measuring-devrel
https://devrel-kpis.com/
4
It depends!
5
6
7
8
Business Goals
Photo by Felix Mittermeier
9
Photo by Felix Mittermeier
10
11
1. Registered Developer Accounts
2. Developer Satisfaction score
3. Time To Hello World (TTHW)
4. Time to First WOW! Exclamation (TTFWE)
12
Framework
“a basic structure underlying
a system, concept, or text”
13
14
1 Signup / registration
1 Monthly Active User
1 Average Sales deal
1 Download / install
North Star Value (NSV)
15
1 Signup / registration
1 Monthly Active User
1 Average Sales deal
1 Download / install
1 Potential View
of logo in newsletter
== 0.50 – 1 $
1 Net new view == 0.1 * NSV
1 Activation == 0.1-0.25 * NSV
1 DRQL == 25 * NSV
16
Brand Visibility
Brand Recognition
Reach
17
Content Awareness
Event Awareness
Meaningful Conversations
Awareness
18
Event Engagement
Tracked Registrations
Meetup/Livestream/…
Commitment to content
Downloads of libraries
Engagement
19
Leads for Sales/Product/…
Partnerships
Community Ambassadors
DevRel Qualified Leads
20
Feedback
Sentiment
Change that followed
Internal Impact
21
Developer Experience Audits
Content Impact
Direct Impact
22
23
Maturity of Product
Maturity Community
24
New Product + Forming Community
Acquisition
Education
Adoption
Retention
25
Mature Product + Growing Community
Acquisition
Education
Adoption
Retention
26
Mature Product + Mature Community
Acquisition
Education
Adoption
Retention
27
https://bit.ly/devrelmetricspresentationtemplate
28
29
@JohannesDienst@mastodon.social
Johannes Dienst
Developer Advocate
linkedin.com/in/johannesdienst
https://bit.ly/ComprehensiveDevRelMetricsGuide

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