W EB 3.0 by Johannes
Bhakdi THE BOOK www.sophotec.com

sophotec.com no-nonsense wisdom technologies W
EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”

web1.0 doing it the good
(or bad...) old way.

It all started with a
simple idea: put content in the web.

Users = consumers Users consume
professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.

Problems 10,000 editors serve 500,000,000
internet users web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.

web2.0 User generated content

Then, some smart entrepreneurs invented
something new: User generated content.

Yes, we can! Authoring platforms
enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. web2.0 New platforms allow users to generate content themselves

YOU CAN PUBLISH! web2.0 You

User generated content We all
serve each other web1.0 unlimited content web2.0

A revolution! All people publish.
All people boost human progress. web2.0

But there is still a
problem.

Nobody gets paid. web2.0 You
Average hourly wage for web-authors: 0 - 1 US$

web2.0 Creative minds cannot focus
on the revolution. They have to earn money. Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x more profitable >

Facts 2008: 99.99% of mind
potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.1% 30 million people are regular publishers 200k people web2.0

No funding = no revolution.
* * Or: even revolutionaries need to GET PAID.

web3.0 user generated (mind) business

A simple idea: a technology
so effective that every mind can make a living of its creativity, instantly.

250 million users are potential
content producers 1.4 billion users are content consumers

250 million users are potential
content producers 1.4 billion users are content consumers Supply Demand

Supply Demand ? What is
the missing link?

Wanted: someone who > identifies
content demand > organizes supply > optimizes value building .... ... for 250 million small media businesses. Form a new creative economy

content generation platform content serving
platform content user community Extremely heterogenous Who can manage the world ?

content generation platform content serving
platform content user community Extremely heterogenous Nobody. ??

web 3.0 content generation platform
content serving platform content user community Extremely heterogenous Everybody.

web 3.0 25% 75% Platform
Users Everybody becomes an entrepreneur.

web 3.0 25% 75% Platform
Users Everybody manages her media business Publishing platforms Business platforms

web 3.0 25% 75% Platform
Users = User generated business

Users = entrepreneurs users generate
business! User generated content Blogs, videos, photos, music etc. web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms Everyone can manage Publish Build business

Web1.0, 2.0, 3.0 components web1.0
web2.0 web3.0 Delivery Creation Management

Key levers of the web3.0

Key lever #1 Publish Build
business Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone. 1

Everyone can publish in one
click and look great <ul><li>High end media channels </li></ul><ul><li>Rich + visual </li></ul><ul><li>< 5 min setup </li></ul><ul><li>“ Mouse click” computer knowledge sufficient </li></ul><ul><li>Blogs (=web-logs!) </li></ul><ul><li>Static + textual </li></ul><ul><li>60+ min set up </li></ul><ul><li>Advanced computer knowledge required </li></ul>web2.0 web3.0 My blog MY CHANNEL >HTML//tag HACK Click! User experience User experience 5 min 60+ min

Key lever #2 Business tools
Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools 1 2

Marketing, retention and controlling tools
for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins

Key lever #3 Add business
tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3

Change the web2.0 attitude into...
Users / authors Developers / managers

One platform, one community, one
team web3.0 pioneers!

Do something! Pave the way
onto the web3.0

Join the web 3.0 cause
at: www.sophotec.com/groups www.slideshare.net/group/web3.0 Facebook group: search for “web3.0 (Sophotec)” Twitter: twitter.com/sophotec Contact me: jb@sophotec.com / fb + LinkedIn: Johannes Bhakdi Join the web 3.0 community & change the world. www.sophotec.com

sophotec.com no-nonsense wisdom technologies W
EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”