This presentation was given at the Vancouver ProductCamp 2014. The premise was: how do you know what information about your competitors you actually need, and secondly how to analyze this information and put it into formats that you and your colleagues can use.
Google, advanced web search, Win/Loss interviews → But what is it you do with
the data? How much data do you need? Who gets to use your intelligence? Can you
do it “quick and dirty”? What does CI have to do with company strategy? How to
create useful beat sheets?
The session was really interactive -- so if while reading this you have questions or comments, do reach out!