Coke Case Study 1 Slide

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  • Key Point #1: Coke launched a global mobile ad with text and banners using AdMob. Key Point #2: AdMob Landing Pages let Coke launch its mobile ads – needed landing pgs. : Coke wanted to reach ONLY users with devices with Mobile Video capabilities. AdMob enabled this targeting. Key Point #3: Coke wanted to use existing video assets created for the web. AdMob click-to-video delivered this. Key Point #4: Strong performance on both CTRs and videos watched. Goal of this slide: Validate AdMob with Brand Advertisers. Highlight Landing Pages as critical tool for Brand Advertisers.
  • Coke Case Study 1 Slide

    1. 1. Coca-Cola Case Study 2005-2007 AdMob, Inc. Confidential & Proprietary 1.31% CTR and >130% play rate! Goal Coca-Cola wanted to leverage web video assets for a global mobile ad. Result Coca-Cola reached users in 125 countries with 1.31% click-thru rate and a 130% ratio of plays to clicks. AdMob drove successful Mobile Video ad program using text / banner ads, AdMob landing pages, and industry first Click-to-Video capabilities.

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