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Sherwin-Williams ColorSnap App Case Study<br />August 7, 2009<br />2009 AdMob, Inc. Confidential & Proprietary<br />
App Store Dynamics<br />©2009 AdMob, Inc. Confidential & Proprietary<br /><ul><li>Consumer discovery is difficult with >50...
Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones
App Store rankings are based on the total number of downloads over a short period of time (~24hrs)
Getting ranked is critical to the success of your app and the only way users will download your app in large numbers</li><...
About ColorSnap – An Innovative Brand Extension<br />ColorSnap App Launch Page<br />I took a picture of a NY Taxi as my co...
Using ColorSnap<br />Based on the yellow color I selected from the image, the app suggests a color palette with paint shad...
AdMob Ads Drove Downloads in a Burst Campaign<br />Sherwin Williams Ad on Flixster App in the AdMob network<br />Sherwin-W...
Burst Campaign Spend: $15K in two days<br />AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network<br />...
Advertising<br />Campaign Increased Daily Downloads 5X<br />Organic Downloads based on being highly ranked and discoverabl...
Increased Rank from #70 to #18 in Utilities Category<br />©2009 AdMob, Inc. Confidential & Proprietary<br />Day 2<br />Day...
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AdMob Case Study: Sherwin Williams ColorSnap App

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A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email promotemyapp@admob.com to learn more.

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AdMob Case Study: Sherwin Williams ColorSnap App

  1. 1. Sherwin-Williams ColorSnap App Case Study<br />August 7, 2009<br />2009 AdMob, Inc. Confidential & Proprietary<br />
  2. 2. App Store Dynamics<br />©2009 AdMob, Inc. Confidential & Proprietary<br /><ul><li>Consumer discovery is difficult with >50,000 apps in the App Store
  3. 3. Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones
  4. 4. App Store rankings are based on the total number of downloads over a short period of time (~24hrs)
  5. 5. Getting ranked is critical to the success of your app and the only way users will download your app in large numbers</li></li></ul><li>AdMob: Premium Network with Top iPhone Apps <br />2009 AdMob, Inc. Confidential & Proprietary<br />CBS <br />eye mobile<br />Tap Tap Revenge 2<br />Celebrity Gossip<br />Weatherbug<br />Box Score Baseball<br />Sportacular<br />ESPN Fantasy Football<br />Forex<br />CBS sports<br />Movies Now!<br />Puluwai<br />Real Estate<br />Flixster<br />A Personal Assistant<br />Stitcher<br />NCAA Basketball Live!<br />Today Show<br />GL Golf<br />SGN Golf<br />CBS Moneywatch<br />Simplelist<br />Best Tip Calculator<br />CBS TV<br />PRO <br />Football Live!<br />PRO <br />Basketball<br />iTV<br />SportsTap<br />Pocket Express<br />
  6. 6. About ColorSnap – An Innovative Brand Extension<br />ColorSnap App Launch Page<br />I took a picture of a NY Taxi as my color inspiration<br />I touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette”<br />©2009 AdMob, Inc. Confidential & Proprietary<br />
  7. 7. Using ColorSnap<br />Based on the yellow color I selected from the image, the app suggests a color palette with paint shades<br />I touched the color palette to learn more about the paint colors <br />The app also has a store locator feature<br />©2009 AdMob, Inc. Confidential & Proprietary<br />
  8. 8. AdMob Ads Drove Downloads in a Burst Campaign<br />Sherwin Williams Ad on Flixster App in the AdMob network<br />Sherwin-Williams Page in the App Store<br />Installing the Sherwin Williams App<br />©2009 AdMob, Inc. Confidential & Proprietary<br />
  9. 9. Burst Campaign Spend: $15K in two days<br />AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network<br />&gt;11.9 million impressions<br />&gt;129,000 clicks<br />&gt;1.08% CTR<br />Daily Downloads increased &gt;500%<br />Rank boosted from #70 to #18 in category<br />Campaign Recap<br />©2009 AdMob, Inc. Confidential & Proprietary<br />
  10. 10. Advertising<br />Campaign Increased Daily Downloads 5X<br />Organic Downloads based on being highly ranked and discoverable<br />Day 2: 533%increase in downloads over previous week’s average<br />Day 1: 392%increase in downloads over previous week’s average<br />Day 2<br />Day 1<br />©2009 AdMob, Inc. Confidential & Proprietary<br />Source: Sherwin-Williams<br />
  11. 11. Increased Rank from #70 to #18 in Utilities Category<br />©2009 AdMob, Inc. Confidential & Proprietary<br />Day 2<br />Day 1<br />#18<br />#18<br />#22<br />#21<br />#26<br />#43<br />#70<br />Advertising<br />Source: iTunes<br />
  12. 12. 2009 AdMob, Inc. Confidential & Proprietary<br />Conclusion<br /><ul><li>Sherwin-Williams’ app is a highly successful brand extension that provides utility to consumers
  13. 13. Advertising with AdMob effectively and affordably drove downloads and increased ranking</li></li></ul><li>promotemyapp@admob.com<br />Thank you!<br />©2009 AdMob, Inc. Confidential & Proprietary<br />

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