Key Point #1: Adidas had World Cup content (ringtones, wallpapers, more) – built a broad campaign to drive traffic. Key Point #2: AdMob helped Adidas reach local country-markets in Europe Key Point #3: AdMob very efficient mechanism for driving traffic. Key Point #4: Strong performance on both CTRs and CPA. Adidas has run multiple follow on ads with AdMob in the last 10 months. Goal of this slide: Show another Brand Advertiser. Show international reach and some targeting. Highlight efficiency of CPC model.
AdMob Adidas "Basketball is a Brotherhood" Case Study
adidas “Basketball is a Brotherhood” Case Study 2005-2007 AdMob, Inc. Confidential & Proprietary Mobile out performed TV, Online, & In-store campaigns for efficiently driving opt-ins High % of users called KG a second time Click-2-Call KG functionality Goal To extend “Basketball is a Brotherhood” campaign to mobile for lead generation, brand engagement, and product discovery Result AdMob designed highly engaging campaign employing functionality well-suited for mobile: Click-2-Call pro basketball player Kevin Garnett (KG) & get KG to record a custom voicemail, video, pages for players’ shoes Mobile advertising with AdMob was the most efficient source of driving opt-ins.