43398623 imrb-research-


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43398623 imrb-research-

  1. 1. INTRODUCTION TO IMRB PPT By: 23 August 2011 Ankit Sinha Ankit Kumar Attin Kumar Ankit Baghel 1 Ankit Yadav
  2. 2. MARKET RESEARCH Process of systematically gathering, recording and analyzing data and information about customers, competitors and markets. Its use include to help to create a business plan, launch a new product or service. 23 August 2011 2
  3. 3. INTRODUCTION TO IMRB IMRB INTERNATIONAL Established in 1971 with over decades of market research experience. Formerly known as µIndian Market Research Bureau¶ or µIMRB¶ Pioneer in market research in India of South Asia A part of the Kantar Group, the research & consulting division of WPP One of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle-East and North Africa. 23 August 2011 3
  4. 4. CONTD.. Currently recruiting Internet users from India to join its research panel. Exclusive research studies in the fields of Automotive, Engineering sector, Food, health care, Telecom etc and now IMRB¶s next research is to study the online behavior of people in India. 23 August 2011 4
  5. 5. CONTD.. IMRB research supports 40 of the top 50 brands in the country. To serve the diverse needs of clients IMRB has five specialist units Probe (examine thoroughly and closely) Qualitative Research (PQR), Social and Rural Research Institute (SRI), Media & Panel Research Group Customer Satisfaction, Management & Measurement (CSMM) Business & Industrial Research Division (BIRD )and the technology. 23 August 2011 5
  6. 6. IMRB INTERNATIONAL It has eight specialist units: Probe Qualitative Research (PQR) Social and Rural Research Institute (SRI) Media & Panel Group CSMM : Partners in Managing Stakeholder Relationships BIRD : Research-based Consultancy for B2B and Technology Markets eTechnology Group@IMRB IMRB MindTech Systems: Software development house Abacus Research: Data Processing House. 23 August 2011 6
  7. 7. PROFILE OF IMRB: Zeena Chakraborty: Ex-Lieutenant Commander, Director HR Puneet Avasthi, Vice President monika jain, Group Director, Human Resources ARCHANA JAIN GUPTA, Group Business Director Rohit Jhamb, Research Manager New Hires and Recent Promotions at IMRB International Ajay Pullat, Research Manager (Sr) was Research Manager (Sr) - 5 months ago Abhishek Saha, Insights Director was Research Manager - 5 months ago Swaroop N, Research Manager was Research Manager - 3 months ago Rahul Bharadwaj, Research Manager was Associate Research Manager - 5 months ago Rahul Thakur, Research Manager was Associach Research Manager - 5 months ago 23 August 2011 7
  8. 8. SECTORS WHERE IMRB RESEARCH Agriculture and agro products. Alcohol Automotives Building and Construction Consumer Durable IT, Internet and Telecom Industry and Business Financial Services B2B and Industrial Research Brand Research Customer Satisfaction Research Corporate and Employee Research Channel and Retail Research Product and Packaging Research Pricing Research Strategic Market Research 23 August 2011 8
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  10. 10. CONSUMER DURABLES: Some of the kind of researches they conduct for their durable clients. Assessing customer satisfaction and their loyalty among channel partners. Brand health and image tracking. Corporate image studies. Demand estimation studies. Market segmentation based on attitudinal, psychographic, motivation and barrier based, usage habits and loyalty segmentation. 23 August 2011 10
  11. 11. RECENT RESEARCHES DONE BY IMRB: Saving for child education top priority for parents: survey:24-DEC-09:Parents in Ahmedabad seem to be more concerned over child education. This could be gauged from the fact that around 99 per cent parents in the city accorded high priority to saving for a child's education. Will you switch?29-SEP-09:An IMRB study details how mobile number portability will impact service providers. BSNL hires IMRB to study fall in landline connections20-JUL-09:With revenues and profit falling drastically for somtime now, state-run BSNL has hired market research firm IMRB to study the reasons for rising number of surrenders of its landline connections, the main source of income. 23 August 2011 11
  12. 12. CONTD: Impassive Indians19-MAY-09:Recent campaigns urging the country's youth to vote have had little influence, finds an IMRB survey. 47% of internet users in India not sure if it¶s useful28-JAN-09:After almost a decade since the internet made its debut in India, close to 47 per cent of the active internet users still don¶t know how it can be useful. This is part of the findings of an ongoing survey, I-cube Study, conducted by market research company IMRB International and the Internet and Mobile Association of India (IAMAI). 23 August 2011 12
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  14. 14. PRESENT PROJECTS OF IMRB IMRB International to evolve strategies for GMR¶s Hyderabad airport GMR group promoted GMR Hyderabad International Airport (GHIAL) has tied up with IMRB International to evolve new strategies for tapping passengers traffic and cargo movement. 23 August 2011 14
  15. 15. UPCOMING PROJECT OF IMRB: To know what websites does Internet users in India visit. This study will only track the websites you visit but do not track your usernames or passwords. All the information available in a secured connection (https://) such as Gmail cannot be tracked or any offline work that you do in your computer will not be tracked. 23 August 2011 15
  16. 16. AWARDS: IMRB International: The MR Agency of the Year, since 2005: September 29th 2009 At the recently concluded 19th Annual Seminar of the Market Research Society of India (MRSI), IMRB International was adjudged the ³MR Agency of the Year´. IMRB has bagged this prestigious honor for the fourth successive time and is the only MR Agency in the country to have been bestowed this honor since the inception of this award in 2005. 23 August 2011 16
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