1. www.skilltower.com
How to use the power of the
3 immersive waves
VR/AR/USEMIR
for your business
and what mistakes to avoid
Joerg Osarek, 28.06.2017
VR/AR Excellence Days, Hamburg
image: VR User: © 123rf.com konstantynov 56440351_l – composition: © Joerg Osarekwww.skilltower.com
Connecting VR/AR to Enterprise Systems

2. www.skilltower.com
How to use the power of the 3 immersive waves
VR/AR/USEMIR for your business –
and what mistakes to avoid
Virtual Reality (VR) is only the first of three visual computing waves
heading our way over the next several years.
After VR there will be the Augmented Reality (AR) wave and then
Ubiquitous SEnsory MIxed Reality (USEMIR). Each wave is causing its
own integration phase with today's enterprise systems enhancing and
transforming them profoundly. To profit from those enhancements
companies need to align their immersive business strategy with their IT
architecture strategy. In this talk we will have a brief look at critical
success factors to achieve their immersive business goals.
3 immersive Waves - VR/AR/USEMIR

3. www.skilltower.com
Agenda
▪ Briefest introduction
▪ How do you predict the future?
▪ The Power of immersive Technology
▪ The 3 immersive Waves
▪ Immerse your business
▪ IT-Architecture Considerations and Mistakes to avoid
3 immersive Waves - VR/AR/USEMIR

4. its-people auf einen Blick
Unternehmensphilosophie
▪ Zusammenschluss selbständiger
IT-Experten unter einer
gemeinsamen Marke
▪ Bündelung von umfassendem
IT-Wissen
▪ Partnerschaft auf Augenhöhe
▪ Gemeinsam stark!
Unternehmensdaten
▪ Gründung: 2003
▪ Anzahl der Experten: 70
Leistungsangebot
Beratung, Planung, Konzeption, Implementierung,
Support, Krisenbewältigung
ITManagement
Services
Projekt-,Qualitäts-,Test-Mgmt
DatenbankTechnologie
Plattform & Anwendungsentwicklung
Best Practice ERP
Mediation, Integration & Migration
Business Intelligence, DWH, Big Data
Architektur, Design & Implementierung
Customer Data Integration
Beratung, Konzepte & Projekte
Stärken
▪ Kompetenz, Exzellenz und Qualität
aus praktischer Erfahrung
▪ Partnerschaft auf Gegenseitigkeit
▪ Kundenorientierung auf höchster
Ebene
▪ Wertekodex als
Geschäftsgrundlage
▪ Teams für komplexe
Projektaufgaben
▪ Nähe zum Kunden
▪ Dienstleistungen von Menschen
für Menschen
its-people
Ihr Partner für Projekte im Umfeld Datenbanken, Data Warehouse, Business Intelligence, Big Data, Customer Data Integration + ERP
its-people Frankfurt
Lyoner Str. 44-48, 60528 Frankfurt
Tel.: +49 (69) 2475 2100
E-Mail: frankfurt@its-people.de
its-people ERP Beratungsgesellschaft mbH
Lyoner Str. 44-48, 60528 Frankfurt
Tel.: +49 (69) 2475 1980
E-Mail: erp@its-people.de
its-people Köln
Hohenzollernring 57, 50672 Köln
Tel.: +49 (221) 1602 5204
E-Mail: koeln@its-people.de
its-people München
Lichtenbergstr. 8, 85748 Garching
Tel.: +49 (89) 5484 2401
E-Mail: muenchen@its-people.de
its-people Hamburg
Am Strohhause 31, 20097 Hamburg
Tel.: +49 (40) 2360 8808
E-Mail: hamburg@its-people.de
3 immersive Waves - VR/AR/USEMIR

5. Introduction: Joerg Osarek
3 immersive Waves - VR/AR/USEMIR
▪ Co-founder:
www.its-people.de
▪ Management
▪ IT-avant-garde
▪ Virtualization (VMware)
▪ Oracle, Linux
▪ Virtual Reality Analytics
▪ Cinematic VR
▪ Enterprise VR seit 1998
▪ VR Business
IT Business Scout
for
Game changing
Technologies

6. www.skilltower.com
How do you predict the future?
3 immersive Waves - VR/AR/USEMIR

7. www.skilltower.com
IT Business Scout for Game Changing Technologies
3 immersive Waves - VR/AR/USEMIR

8. www.skilltower.com
IT Business Scout for Game Changing Technologies
3 immersive Waves - VR/AR/USEMIR
Q
G
RI
N
S

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IT Business Scout for Game Changing Technologies
3 immersive Waves - VR/AR/USEMIR
*Quantum
Tech
Genetics Robotics
incl. AI
IT Nano-Tech Space-Tech
accellerated by Q-GRINS*
Q
G
RI
N
S

10. www.skilltower.com
Reports from the future – my passion ever since
Always some years ahead of Mainstream (Years Ahead of Mainstream = YAM)
▪ 1989: HP: Computer Viruses: 10 YAM
▪ 1998: DOAG: VRML – The future of the Internet: 9 YAM (2ndLife 2007)
▪ 2007: DOAG: How does SOA influence Business Intelligence?: 3 YAM
▪ 2010: DOAG: Cloud Computing and the Technology-Monster: 2 YAM
▪ 2011: DOAG: The Organic Computing Age: 9 YAM?
▪ 2012: DOAG: SoMoLo (Social, Mobile, Local) / Big Data: 3 YAM
▪ 2015: DOAG: Virtual Reality Analytics: 3-5 YAM?
▪ 2016: Digility: VR/AR Enterprise System Connection: 3-5 YAM?
▪ 2017: VrArXd*: The 3 waves VR/AR/USEMIR: 3-5 YAM?
▪ 2017: UX VR: UX Congress Frankfurt Sept.2017: 1-3 YAM?
*(VR/AR Excellence Days – Management-Forum, Verlagsgruppe Handelsblatt)
3 immersive Waves - VR/AR/USEMIR

11. www.skilltower.com
Reports from the future – my passion ever since
1998: DOAG: VRML – The future
of the internet
Many thanks to Wolfgang Taschner
for his archived copy3 immersive Waves - VR/AR/USEMIR

12. You need Theory and Practice: 1. Try
3 immersive Waves - VR/AR/USEMIR

13. www.Alex-Astronaut.com
3 immersive Waves - VR/AR/USEMIR
You need Theory and Practice: 2. Build

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You need Theory and Practice:
3. Evangelize and Train

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Customer
VR Business
Hands On Event
and Presentation

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Why VR/AR
is relevant to your business –
regardless of your industry
The Power of immersive Technology
3 immersive Waves - VR/AR/USEMIR

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Imagine a world without graphical user interfaces (GUI)
and without the World wide Web...
3 immersive Waves - VR/AR/USEMIR

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Graphical user interfaces (GUI) and the web changed
EVERYTHING in the 1990s. All of the global economy.
3 immersive Waves - VR/AR/USEMIR

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Like GUIs and the web VR and AR put new layers on top of our
world. They create new user interfaces and new backend
systems. They change every industry - worldwide!
Bildquellen: Sketchfab.com
The prepared profit from this paradigm shift. The others...
3 immersive Waves - VR/AR/USEMIR

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3 immersive Waves - VR/AR/USEMIR
own photos from Robert Scoble (Founder of UploadVR.com) at Digility 2017

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How does VR/AR affect…
3 immersive Waves - VR/AR/USEMIR
• Our
environment?
• Our brains?

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Virtual Reality: Die Macht der Immersion – des Eintauchens
I tried this experience myself.
I was very impressed by my
stark physical reaction – an
intensive discomfort.
This was surprising to me
because I usually tend to be
quite resistant to artificial stimuli.
My conclusion: VR directly
connects immersive technology
to our brains and our body –
capable of invoking „Fight-or-
Flight-Reactions.“
own image taken at the immersed europe, Sept. 2015 in Murcia, Spain
Connecting VR/AR to Enterprise Systems

24. www.skilltower.com
The 3 immersive Waves
3 immersive Waves - VR/AR/USEMIR

25. 3 immersive Waves
3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*

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3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*

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3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*

28. 3 immersive Waves
• The future is 3D in a mixed
Reality.
• For the first time we are
able to use affordable and
powerful 3D visual
computing in ubiquitous
mixed realities.
• The flow of information
and manipulation is bi-
directional
(e.g. interactive VR / AR /
Emotion Analytics).
3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*

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3 immersive Waves - VR/AR/USEMIR
USEMIR++ :
Natural User Interfaces

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VR / AR UX examples of natural Interfaces
https://www.youtube.com/watch?v=zxM4vN_4jJY
AR Screen hackathon project
Bilder: https://www.leapmotion.com/
Two images left:
Own photos
immersed europe
2015, Murcia, Spain
links: leap motion
unten: Glove1
glove1vr.com
(new: Avatar VR)
Connecting VR/AR to Enterprise Systems

31. www.skilltower.com
2USEMIR: VR / AR UX Examples of natural User Interfaces
UI = Sand + Beamer + Depth-Sensor
https://youtu.be/9V-hr_88238
Connecting VR/AR to Enterprise Systems

32. www.skilltower.com
2USEMIR: Malen in VR - Glen Keane draws in Google Tiltbrush
https://www.youtube.com/watch?v=GSbkn6mCfXE
Connecting VR/AR to Enterprise Systems

33. www.skilltower.com
3 immersive Waves - VR/AR/USEMIR
USEMIR++ :
Trends 2017
(relevant) Top Trends at Google I/O 2017: AI First + VR/AR
• Google.ai: Artificial Intelligence extends itself
• Google Lens: Machine Learning combined with Augmented Reality
• Google opens AI Platform for developers
• Standalone VR/AR Headset.
• Second Tango Phone (Asus Zenfone Tango + Daydream)
• (Hidden?) Agenda:
• Yesterday: Google paid for Streetview.
• From now on: Crowd delivers data for worldwide 3D indoor mapping
to Google for free (and pays Google for their recording devices – called
Smartphones.)

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3 immersive Waves - VR/AR/USEMIR
USEMIR++ :
Trends 2017
AI based Man-Machine-Voice-Interaction:
• Amazon Echo (aka Alexa), Google
Home, Apple (Siri-Box)…?, MS Cortona

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3 immersive Waves - VR/AR/USEMIR
USEMIR++ :
Trends 2017
AI based Man-Machine-Voice-Interaction:
• Amazon Echo (aka Alexa), Google
Home, Apple (Siri-Box)…?, MS Cortona

36. www.skilltower.com
VR/AR Analytics
Images: www.retinad.io , cognitivevr.co + own VR Analytics prototype
3 immersive Waves - VR/AR/USEMIR
Robert Merki, CognitiveVR:
We also provide users with a
multitude of pre-built analytics calls.
These include algorithms for
detecting comfort,
controller/HMD occlsion,
VR performance,
and even arm length of users.
Robert Merki from cognitiveVR.co (Canada) holding my book – Selfie Image from Robert Sept.19th.2016

37. www.skilltower.com
www.affectiva.com
Emotion based Gaming
and Emotion Analytics
Emotion Analytics with PC webcam or Smartphone
3 immersive Waves - VR/AR/USEMIR

38. www.skilltower.com
Emotion Analytics enablers for VR Headsets: two approaches
3 immersive Waves - VR/AR/USEMIR

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3 immersive Waves - VR/AR/USEMIR
Real and Deutsche Post test personalised AI-Advertising

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www.real-eyes.eu – own photos.
11 Stereo-photos
using photogrammetry
reverse engineering into
a 3D model
2USEMIR: Real-Eyes Lightfield Dispaly without Headset
3 immersive Waves - VR/AR/USEMIR

41. www.skilltower.com
3 immersive Waves - VR/AR/USEMIR
Deepframe: Realtime Mixed Reality from RealFiction
Images: Presskit from:
https://www.realfiction.com/solutions/mixed-reality/deepframe
Video: https://www.youtube.com/watch?v=ShfGydxB5D8

42. www.skilltower.com
USEMIR
Tomorrow – or in the far future?
Images: presskit from Microsoft.com hololens, affectiva.com ,
presskit fromhttp://digitalnature.slis.tsukuba.ac.jp/2015/06/fairy-lights-in-femtoseconds/
In the future we will be
surrounded by
U.SE.MIR
Ubiquitious SEnsory
MIxed Reality
=
bidirectional intelligent
Interaction
Only linear progress
necessary
3 immersive Waves - VR/AR/USEMIR

43. www.skilltower.com
Two Game Changers on our path to USEMIR:
Moore's Law++ & Q-GRINS
Quantum
Tech
Genetics Robotics
incl. AI
IT Nano-Tech
Mechanical TV - 1926
IBM 5MB
Hard Drive
1956
We are in an
early state of
VR/AR
like
↔
Space-Tech
13.421.772 times as much (64GB) I carry
around with me in my pocket on my USB
stick. Compared to the volume (estimated)
1x2x2 meter = 4m3 to 1x2x0,5cm =
0,000001m3 this is 1 million times smaller.
Alltogether Factor 13.421.772.000.000 or
13.4 Trillion times as much per volume in
60 years
3 immersive Waves - VR/AR/USEMIR

44. are approaching.
What now?
3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*
3 immersive Waves

45. 3 immersive Waves
Bilder Tsunami: Pixabay.com, public domain – St. Peter Ording
3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*
Strategy 1:
Let‘s get out of here!

46. 3 immersive Waves
Bild Wellenkraftwerk:
https://upload.wikimedia.org/wikipedia/commons/e/ee/SINN_Power_Wave_Energy_Converter.jpg
von: SINN Power, Creative Commons Attribution-Share Alike 4.0 International 3 immersive Waves - VR/AR/USEMIR
*USEMIR=Ubiquitous SEnsory MIxed Reality
*
Strategy 2: Let‘s build a wave powerplant

47. www.skilltower.com
Step 1: Immerse your business
▪ Do not make a VR/AR/MR Business.
▪ Instead: Find ways to include a VR/AR/MR strategy with your
business.
Like you found a strategy to include Graphical User Interfaces
and
Internet Business Processes with your business.
3 immersive Waves - VR/AR/USEMIR

48. www.skilltower.com
Images: vrcoaster.de
Example VR Coaster
Business Model:
a) upgrading (own) Coasters
b) Providing Dev Platform
(Coastiality)
c) Multiple Experiences
d) exporting worldwide

49. www.skilltower.com
Example: Strivrlabs: VR NFL Training and Employee Training
http://www.strivrlabs.com/wp-content/uploads/2015/11/Stanford-VR-College-Gameday.mp4
"...Logans Performance in the last 3 games
... saw his completion percentage jump from 64% to 76%…"
150,000 Employees – Multi-Million-Dollar Deal

50. www.skilltower.com
Example: Ford's Immersive Vehicle Environment
https://media.ford.com/content/fordmedia/fna/us/en/asset.html/content/dam/fordmedia/North%20America/US/2013/12/12/VirtualWall.mov.html
In the past building things took weeks.
Today this partly can be done in minutes.
+++ Time to Market
+++ Cost reduction
Ford is the first automaker to use a new
ultrahigh-definition, virtual reality lab that
enables designers and engineers globally
to work together on vehicles in real time.
Virtual reality can be more effective than
real-world design development; this year
alone, Ford designers and engineers have
verified more than 135,000 details on 193
virtual vehicle prototypes. Thanks to Ford’s
Immersion Lab, improvements were made
in both design and function to the sleek,
door-mounted sideview mirrors and
ultrathin LED center brake light on the new
Ford Fusion; likewise, the all-new Ford
Mustang benefits from improved fit and
finish of its dashboard and concealed
windshield wipers.

51. www.skilltower.com
More ideas
and methods
available as
Online Trainings at
training.vr.skilltower.com
Connecting VR/AR to Enterprise Systems

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Step 2: IT-Architecture Considerations
and Mistakes to avoid
3 immersive Waves - VR/AR/USEMIR

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USEMIR IT-Architecture – example components

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USEMIR IT-Architecture – example components

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USEMIR IT-Architecture – example components

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USEMIR IT-Architecture – example components

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Success factors for profitable VR/AR Business
Balance those aspects:
3 immersive Waves - VR/AR/USEMIR
- Wow Effect vanishes! VR/AR -> productivity tool
- Provide attractive “State of the Art” continuously
- Every VR/AR application at it’s place (cost-benefit-
analysis). Some/many things will better be kept
traditionally. Others will give you huge leverages.
Story: engaging, absorbing, use surprises.
Latency (90+fps), Parallax (Presence)
reaction of the virtual world, interactivity (Agency)
compelling (360° vs. Realtime Game Engine)
Must estimate with changes in Architecture
from the beginning. VR/AR are moving
targets right now.
Strategy:
- lose coupling of systems
- Intermediate tiers
- Short periods for small projects
- Enhancing your business model
- Bidirectional real time exchange with your
enterprise systems
- Automation e.g.:
- VR/AR Analytics <-> Data Warehouse <-> CRM
Presence
Agency
Valueproposition
Cost effectiveness, sustainability
Con-
tent
$

58. Q&A
3 immersive Waves - VR/AR/USEMIR

59. its-people GmbH
Frankfurt Tel. 069 2475 2100
Hamburg Tel. 040 2360 8808
Köln Tel. 0221 1602 5204
München Tel. 089 5484 2401
its-people ERP Beratungsgesellschaft mbH
Frankfurt Tel. 069 2475 1980
www.its-people.de info@its-people.de
we make the difference
www.its-people.de
3 immersive Waves - VR/AR/USEMIR

60. www.skilltower.com
Contact and further Informationen on Business VR / AR
Skilltower Institute
Joerg Osarek
Founder and CEO
Triftstr. 30, D-61350 Bad Homburg
Germany
mailto:joerg.osarek@skilltower.com
Phone.: +49(0)151-23 0 24 333
3 immersive Waves - VR/AR/USEMIR
vr.skilltower.com