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The Business Power of the 3 Immersive Waves VR / AR / MR

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How to use the power of the 3 immersive waves VR/AR/USEMIR for your business and what mistakes to avoid. Success factors for enriching your enterprise systems with immersive business.
Joerg Osarek, 28.06.2017 , VR/AR Excellence Days, Hamburg

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The Business Power of the 3 Immersive Waves VR / AR / MR

  1. 1. www.skilltower.com How to use the power of the 3 immersive waves VR/AR/USEMIR for your business and what mistakes to avoid Joerg Osarek, 28.06.2017 VR/AR Excellence Days, Hamburg image: VR User: © 123rf.com konstantynov 56440351_l – composition: © Joerg Osarekwww.skilltower.com Connecting VR/AR to Enterprise Systems
  2. 2. www.skilltower.com How to use the power of the 3 immersive waves VR/AR/USEMIR for your business – and what mistakes to avoid Virtual Reality (VR) is only the first of three visual computing waves heading our way over the next several years. After VR there will be the Augmented Reality (AR) wave and then Ubiquitous SEnsory MIxed Reality (USEMIR). Each wave is causing its own integration phase with today's enterprise systems enhancing and transforming them profoundly. To profit from those enhancements companies need to align their immersive business strategy with their IT architecture strategy. In this talk we will have a brief look at critical success factors to achieve their immersive business goals. 3 immersive Waves - VR/AR/USEMIR
  3. 3. www.skilltower.com Agenda ▪ Briefest introduction ▪ How do you predict the future? ▪ The Power of immersive Technology ▪ The 3 immersive Waves ▪ Immerse your business ▪ IT-Architecture Considerations and Mistakes to avoid 3 immersive Waves - VR/AR/USEMIR
  4. 4. its-people auf einen Blick Unternehmensphilosophie ▪ Zusammenschluss selbständiger IT-Experten unter einer gemeinsamen Marke ▪ Bündelung von umfassendem IT-Wissen ▪ Partnerschaft auf Augenhöhe ▪ Gemeinsam stark! Unternehmensdaten ▪ Gründung: 2003 ▪ Anzahl der Experten: 70 Leistungsangebot Beratung, Planung, Konzeption, Implementierung, Support, Krisenbewältigung ITManagement Services Projekt-,Qualitäts-,Test-Mgmt DatenbankTechnologie Plattform & Anwendungsentwicklung Best Practice ERP Mediation, Integration & Migration Business Intelligence, DWH, Big Data Architektur, Design & Implementierung Customer Data Integration Beratung, Konzepte & Projekte Stärken ▪ Kompetenz, Exzellenz und Qualität aus praktischer Erfahrung ▪ Partnerschaft auf Gegenseitigkeit ▪ Kundenorientierung auf höchster Ebene ▪ Wertekodex als Geschäftsgrundlage ▪ Teams für komplexe Projektaufgaben ▪ Nähe zum Kunden ▪ Dienstleistungen von Menschen für Menschen its-people Ihr Partner für Projekte im Umfeld Datenbanken, Data Warehouse, Business Intelligence, Big Data, Customer Data Integration + ERP its-people Frankfurt Lyoner Str. 44-48, 60528 Frankfurt Tel.: +49 (69) 2475 2100 E-Mail: frankfurt@its-people.de its-people ERP Beratungsgesellschaft mbH Lyoner Str. 44-48, 60528 Frankfurt Tel.: +49 (69) 2475 1980 E-Mail: erp@its-people.de its-people Köln Hohenzollernring 57, 50672 Köln Tel.: +49 (221) 1602 5204 E-Mail: koeln@its-people.de its-people München Lichtenbergstr. 8, 85748 Garching Tel.: +49 (89) 5484 2401 E-Mail: muenchen@its-people.de its-people Hamburg Am Strohhause 31, 20097 Hamburg Tel.: +49 (40) 2360 8808 E-Mail: hamburg@its-people.de 3 immersive Waves - VR/AR/USEMIR
  5. 5. Introduction: Joerg Osarek 3 immersive Waves - VR/AR/USEMIR ▪ Co-founder: www.its-people.de ▪ Management ▪ IT-avant-garde ▪ Virtualization (VMware) ▪ Oracle, Linux ▪ Virtual Reality Analytics ▪ Cinematic VR ▪ Enterprise VR seit 1998 ▪ VR Business IT Business Scout for Game changing Technologies
  6. 6. www.skilltower.com How do you predict the future? 3 immersive Waves - VR/AR/USEMIR
  7. 7. www.skilltower.com IT Business Scout for Game Changing Technologies 3 immersive Waves - VR/AR/USEMIR
  8. 8. www.skilltower.com IT Business Scout for Game Changing Technologies 3 immersive Waves - VR/AR/USEMIR Q G RI N S
  9. 9. www.skilltower.com IT Business Scout for Game Changing Technologies 3 immersive Waves - VR/AR/USEMIR *Quantum Tech Genetics Robotics incl. AI IT Nano-Tech Space-Tech accellerated by Q-GRINS* Q G RI N S
  10. 10. www.skilltower.com Reports from the future – my passion ever since Always some years ahead of Mainstream (Years Ahead of Mainstream = YAM) ▪ 1989: HP: Computer Viruses: 10 YAM ▪ 1998: DOAG: VRML – The future of the Internet: 9 YAM (2ndLife 2007) ▪ 2007: DOAG: How does SOA influence Business Intelligence?: 3 YAM ▪ 2010: DOAG: Cloud Computing and the Technology-Monster: 2 YAM ▪ 2011: DOAG: The Organic Computing Age: 9 YAM? ▪ 2012: DOAG: SoMoLo (Social, Mobile, Local) / Big Data: 3 YAM ▪ 2015: DOAG: Virtual Reality Analytics: 3-5 YAM? ▪ 2016: Digility: VR/AR Enterprise System Connection: 3-5 YAM? ▪ 2017: VrArXd*: The 3 waves VR/AR/USEMIR: 3-5 YAM? ▪ 2017: UX VR: UX Congress Frankfurt Sept.2017: 1-3 YAM? *(VR/AR Excellence Days – Management-Forum, Verlagsgruppe Handelsblatt) 3 immersive Waves - VR/AR/USEMIR
  11. 11. www.skilltower.com Reports from the future – my passion ever since 1998: DOAG: VRML – The future of the internet Many thanks to Wolfgang Taschner for his archived copy3 immersive Waves - VR/AR/USEMIR
  12. 12. You need Theory and Practice: 1. Try 3 immersive Waves - VR/AR/USEMIR
  13. 13. www.Alex-Astronaut.com 3 immersive Waves - VR/AR/USEMIR You need Theory and Practice: 2. Build
  14. 14. 3 immersive Waves - VR/AR/USEMIR You need Theory and Practice: 3. Evangelize and Train
  15. 15. 3 immersive Waves - VR/AR/USEMIR Customer VR Business Hands On Event and Presentation
  16. 16. 3 immersive Waves - VR/AR/USEMIR
  17. 17. www.skilltower.com Why VR/AR is relevant to your business – regardless of your industry The Power of immersive Technology 3 immersive Waves - VR/AR/USEMIR
  18. 18. www.skilltower.com Imagine a world without graphical user interfaces (GUI) and without the World wide Web... 3 immersive Waves - VR/AR/USEMIR
  19. 19. www.skilltower.com Graphical user interfaces (GUI) and the web changed EVERYTHING in the 1990s. All of the global economy. 3 immersive Waves - VR/AR/USEMIR
  20. 20. www.skilltower.com Like GUIs and the web VR and AR put new layers on top of our world. They create new user interfaces and new backend systems. They change every industry - worldwide! Bildquellen: Sketchfab.com The prepared profit from this paradigm shift. The others... 3 immersive Waves - VR/AR/USEMIR
  21. 21. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR own photos from Robert Scoble (Founder of UploadVR.com) at Digility 2017
  22. 22. www.skilltower.com How does VR/AR affect… 3 immersive Waves - VR/AR/USEMIR • Our environment? • Our brains?
  23. 23. www.skilltower.com Virtual Reality: Die Macht der Immersion – des Eintauchens I tried this experience myself. I was very impressed by my stark physical reaction – an intensive discomfort. This was surprising to me because I usually tend to be quite resistant to artificial stimuli. My conclusion: VR directly connects immersive technology to our brains and our body – capable of invoking „Fight-or- Flight-Reactions.“ own image taken at the immersed europe, Sept. 2015 in Murcia, Spain Connecting VR/AR to Enterprise Systems
  24. 24. www.skilltower.com The 3 immersive Waves 3 immersive Waves - VR/AR/USEMIR
  25. 25. 3 immersive Waves 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality *
  26. 26. 3 immersive Waves 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality *
  27. 27. 3 immersive Waves 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality *
  28. 28. 3 immersive Waves • The future is 3D in a mixed Reality. • For the first time we are able to use affordable and powerful 3D visual computing in ubiquitous mixed realities. • The flow of information and manipulation is bi- directional (e.g. interactive VR / AR / Emotion Analytics). 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality *
  29. 29. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR USEMIR++ : Natural User Interfaces
  30. 30. www.skilltower.com VR / AR UX examples of natural Interfaces https://www.youtube.com/watch?v=zxM4vN_4jJY AR Screen hackathon project Bilder: https://www.leapmotion.com/ Two images left: Own photos immersed europe 2015, Murcia, Spain links: leap motion unten: Glove1 glove1vr.com (new: Avatar VR) Connecting VR/AR to Enterprise Systems
  31. 31. www.skilltower.com 2USEMIR: VR / AR UX Examples of natural User Interfaces UI = Sand + Beamer + Depth-Sensor https://youtu.be/9V-hr_88238 Connecting VR/AR to Enterprise Systems
  32. 32. www.skilltower.com 2USEMIR: Malen in VR - Glen Keane draws in Google Tiltbrush https://www.youtube.com/watch?v=GSbkn6mCfXE Connecting VR/AR to Enterprise Systems
  33. 33. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR USEMIR++ : Trends 2017 (relevant) Top Trends at Google I/O 2017: AI First + VR/AR • Google.ai: Artificial Intelligence extends itself • Google Lens: Machine Learning combined with Augmented Reality • Google opens AI Platform for developers • Standalone VR/AR Headset. • Second Tango Phone (Asus Zenfone Tango + Daydream) • (Hidden?) Agenda: • Yesterday: Google paid for Streetview. • From now on: Crowd delivers data for worldwide 3D indoor mapping to Google for free (and pays Google for their recording devices – called Smartphones.)
  34. 34. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR USEMIR++ : Trends 2017 AI based Man-Machine-Voice-Interaction: • Amazon Echo (aka Alexa), Google Home, Apple (Siri-Box)…?, MS Cortona
  35. 35. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR USEMIR++ : Trends 2017 AI based Man-Machine-Voice-Interaction: • Amazon Echo (aka Alexa), Google Home, Apple (Siri-Box)…?, MS Cortona
  36. 36. www.skilltower.com VR/AR Analytics Images: www.retinad.io , cognitivevr.co + own VR Analytics prototype 3 immersive Waves - VR/AR/USEMIR Robert Merki, CognitiveVR: We also provide users with a multitude of pre-built analytics calls. These include algorithms for detecting comfort, controller/HMD occlsion, VR performance, and even arm length of users. Robert Merki from cognitiveVR.co (Canada) holding my book – Selfie Image from Robert Sept.19th.2016
  37. 37. www.skilltower.com www.affectiva.com Emotion based Gaming and Emotion Analytics Emotion Analytics with PC webcam or Smartphone 3 immersive Waves - VR/AR/USEMIR
  38. 38. www.skilltower.com Emotion Analytics enablers for VR Headsets: two approaches 3 immersive Waves - VR/AR/USEMIR
  39. 39. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR Real and Deutsche Post test personalised AI-Advertising
  40. 40. www.skilltower.com www.real-eyes.eu – own photos. 11 Stereo-photos using photogrammetry reverse engineering into a 3D model 2USEMIR: Real-Eyes Lightfield Dispaly without Headset 3 immersive Waves - VR/AR/USEMIR
  41. 41. www.skilltower.com 3 immersive Waves - VR/AR/USEMIR Deepframe: Realtime Mixed Reality from RealFiction Images: Presskit from: https://www.realfiction.com/solutions/mixed-reality/deepframe Video: https://www.youtube.com/watch?v=ShfGydxB5D8
  42. 42. www.skilltower.com USEMIR Tomorrow – or in the far future? Images: presskit from Microsoft.com hololens, affectiva.com , presskit fromhttp://digitalnature.slis.tsukuba.ac.jp/2015/06/fairy-lights-in-femtoseconds/ In the future we will be surrounded by U.SE.MIR Ubiquitious SEnsory MIxed Reality = bidirectional intelligent Interaction Only linear progress necessary 3 immersive Waves - VR/AR/USEMIR
  43. 43. www.skilltower.com Two Game Changers on our path to USEMIR: Moore's Law++ & Q-GRINS Quantum Tech Genetics Robotics incl. AI IT Nano-Tech Mechanical TV - 1926 IBM 5MB Hard Drive 1956 We are in an early state of VR/AR like ↔ Space-Tech 13.421.772 times as much (64GB) I carry around with me in my pocket on my USB stick. Compared to the volume (estimated) 1x2x2 meter = 4m3 to 1x2x0,5cm = 0,000001m3 this is 1 million times smaller. Alltogether Factor 13.421.772.000.000 or 13.4 Trillion times as much per volume in 60 years 3 immersive Waves - VR/AR/USEMIR
  44. 44. are approaching. What now? 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality * 3 immersive Waves
  45. 45. 3 immersive Waves Bilder Tsunami: Pixabay.com, public domain – St. Peter Ording 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality * Strategy 1: Let‘s get out of here!
  46. 46. 3 immersive Waves Bild Wellenkraftwerk: https://upload.wikimedia.org/wikipedia/commons/e/ee/SINN_Power_Wave_Energy_Converter.jpg von: SINN Power, Creative Commons Attribution-Share Alike 4.0 International 3 immersive Waves - VR/AR/USEMIR *USEMIR=Ubiquitous SEnsory MIxed Reality * Strategy 2: Let‘s build a wave powerplant
  47. 47. www.skilltower.com Step 1: Immerse your business ▪ Do not make a VR/AR/MR Business. ▪ Instead: Find ways to include a VR/AR/MR strategy with your business. Like you found a strategy to include Graphical User Interfaces and Internet Business Processes with your business. 3 immersive Waves - VR/AR/USEMIR
  48. 48. www.skilltower.com Images: vrcoaster.de Example VR Coaster Business Model: a) upgrading (own) Coasters b) Providing Dev Platform (Coastiality) c) Multiple Experiences d) exporting worldwide
  49. 49. www.skilltower.com Example: Strivrlabs: VR NFL Training and Employee Training http://www.strivrlabs.com/wp-content/uploads/2015/11/Stanford-VR-College-Gameday.mp4 "...Logans Performance in the last 3 games ... saw his completion percentage jump from 64% to 76%…" 150,000 Employees – Multi-Million-Dollar Deal
  50. 50. www.skilltower.com Example: Ford's Immersive Vehicle Environment https://media.ford.com/content/fordmedia/fna/us/en/asset.html/content/dam/fordmedia/North%20America/US/2013/12/12/VirtualWall.mov.html In the past building things took weeks. Today this partly can be done in minutes. +++ Time to Market +++ Cost reduction Ford is the first automaker to use a new ultrahigh-definition, virtual reality lab that enables designers and engineers globally to work together on vehicles in real time. Virtual reality can be more effective than real-world design development; this year alone, Ford designers and engineers have verified more than 135,000 details on 193 virtual vehicle prototypes. Thanks to Ford’s Immersion Lab, improvements were made in both design and function to the sleek, door-mounted sideview mirrors and ultrathin LED center brake light on the new Ford Fusion; likewise, the all-new Ford Mustang benefits from improved fit and finish of its dashboard and concealed windshield wipers.
  51. 51. www.skilltower.com More ideas and methods available as Online Trainings at training.vr.skilltower.com Connecting VR/AR to Enterprise Systems
  52. 52. www.skilltower.com Step 2: IT-Architecture Considerations and Mistakes to avoid 3 immersive Waves - VR/AR/USEMIR
  53. 53. www.skilltower.com USEMIR IT-Architecture – example components
  54. 54. www.skilltower.com USEMIR IT-Architecture – example components
  55. 55. www.skilltower.com USEMIR IT-Architecture – example components
  56. 56. www.skilltower.com USEMIR IT-Architecture – example components
  57. 57. www.skilltower.com Success factors for profitable VR/AR Business Balance those aspects: 3 immersive Waves - VR/AR/USEMIR - Wow Effect vanishes! VR/AR -> productivity tool - Provide attractive “State of the Art” continuously - Every VR/AR application at it’s place (cost-benefit- analysis). Some/many things will better be kept traditionally. Others will give you huge leverages. Story: engaging, absorbing, use surprises. Latency (90+fps), Parallax (Presence) reaction of the virtual world, interactivity (Agency) compelling (360° vs. Realtime Game Engine) Must estimate with changes in Architecture from the beginning. VR/AR are moving targets right now. Strategy: - lose coupling of systems - Intermediate tiers - Short periods for small projects - Enhancing your business model - Bidirectional real time exchange with your enterprise systems - Automation e.g.: - VR/AR Analytics <-> Data Warehouse <-> CRM Presence Agency Valueproposition Cost effectiveness, sustainability Con- tent $
  58. 58. Q&A 3 immersive Waves - VR/AR/USEMIR
  59. 59. its-people GmbH Frankfurt Tel. 069 2475 2100 Hamburg Tel. 040 2360 8808 Köln Tel. 0221 1602 5204 München Tel. 089 5484 2401 its-people ERP Beratungsgesellschaft mbH Frankfurt Tel. 069 2475 1980 www.its-people.de info@its-people.de we make the difference www.its-people.de 3 immersive Waves - VR/AR/USEMIR
  60. 60. www.skilltower.com Contact and further Informationen on Business VR / AR Skilltower Institute Joerg Osarek Founder and CEO Triftstr. 30, D-61350 Bad Homburg Germany mailto:joerg.osarek@skilltower.com Phone.: +49(0)151-23 0 24 333 3 immersive Waves - VR/AR/USEMIR vr.skilltower.com

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