It describes the organisational culture in Starbucks taken from different sources.

2. ABOUT STARBUCKS
• STARBUCKS CORPORATION, GENERALLY KNOWN
AS STARBUCKS COFFEE.
• IS AN AMERICAN GLOBAL COFFEE COMPANY
AND COFFEEHOUSE CHAIN BASED
IN SEATTLE, WASHINGTON.
• STARBUCKS IS THE LARGEST COFFEEHOUSE COMPANY
IN THE WORLD AHEAD OF UK RIVAL COSTA COFFEE,
WITH 20,737 STORES IN 63 COUNTRIES AND
TERRITORIES, INCLUDING 11,910 IN THE UNITED
STATES.

3. EXPERIENCE FROM STARBUCKS
• A COMPLETE EXPERIENCE BECAUSE IT COMES TO COFFEE AS
ANYBODY.
• FROM THE TRADITIONAL OPTION IN FURNISHINGS, AND GRACEFUL
MUSIC, STARBUCKS IS CREATING AN ENTIRE ENVIRONMENT FOR
PEOPLE TO EXPERIENCE AND ENJOY.
• ORGANIZATIONAL CULTURE IS ONE THING THAT’S VERY
IMPORTANT TO STARBUCKS AND IS SOMETHING THAT STARTS
WITH THEIR UPPER MANAGEMENT.

4. WHAT IT EMBODIES ???
THE PRIMARY CHARACTERISTICS
THAT STARBUCKS EMBODIES ARE
• FOCUS TO DETAIL
• PEOPLE ORIENTATION
• TEAM ORIENTATION
• AGGRESSIVENESS AND
• STABILITY.

5. STARBUCKS’S CULTURE
• TO CREATE A THIRD PLACE — A PLACE BETWEEN WORK AND
HOME, WHERE PEOPLE WOULD MEET OVER COFFEE AND
CREATE COMMUNITY.
• ONE PERSON, ONE CUP AT A TIME.
• PROVIDE A GREAT WORK ENVIRONMENT AND TREAT EACH
OTHER WITH RESPECT AND DIGNITY.
• NEVER COMPROMISE THE QUALITY OF COFFEE.
• AS THE COMPANY GREW, THEY WOULD GIVE BACK TO
COMMUNITIES AND ENVIRONMENTS, INCLUDING THE
COMMUNITIES FROM WHICH THE COFFEE ORIGINATES.

6. MATERIAL CULTURE
• THE STARBUCKS LOGO IS WIDELY KNOWN THROUGHOUT
THE WORLD AND REPRESENTS A TWIN-TAILED MERMAID,
KNOWN AS SIREN IN GREEK MYTHOLOGY.
• THIS REPRESENTS STARBUCKS COMMITMENT TO THE
ENVIRONMENT AND REDUCING WASTE.
• THE ORGANIZATIONAL CULTURE OF STARBUCKS IS WELL-KNOWN
FOR ITS ROLE IN RECYCLING.
• STARBUCKS EMPLOYEES ARE CALLED BARISTAS. THEY ARE
THE FACE OF STARBUCKS.
• THE BARISTAS EFFECTIVELY COMMUNICATE WITH ONE
ANOTHER TO ENSURE CUSTOMERS RECEIVE THE BEVERAGE
THEY ORDERED.

7. • THE CULTURE OF STARBUCKS REQUIRES THEIR EMPLOYEES
TO BE WELL TRAINED AND KNOWLEDGEABLE ABOUT THE
PRODUCTS THEY OFFER.
• WORE GREEN STARBUCKS APRONS AND DISPLAYED
ENERGETIC AND FRIENDLY ATTITUDES.
• CREATES A UNIQUE EXPERIENCE FOR CUSTOMERS WHO
MUST ADAPT TO THE STARBUCKS LANGUAGE.
• CUSTOMERS CAN CHOOSE SEVERAL VARIATIONS
INCLUDING SIZES, FLAVORS, AND PREPARATION
TECHNIQUES.
• IN ORDER TO ENFORCE THIS FORM OF SOCIAL CONTROL,
THE BARISTA REPEAT ORDERS BACK TO CUSTOMERS IN
THE CORRECT STARBUCKS LANGUAGE, NOT THE WAY
CUSTOMERS ORDERED.
• FOR EXAMPLE : "GRANDE STRAWBERRY & CREAM

8. HOW THEY MAINTAIN THIS CULTURE?
SEEK STRATEGIC RELATIONSHIPS WITH ORGANIZATIONS AND INSTITUTIONS THAT
REFLECT STARBUCKS DIVERSITY AND INCLUSION VALUES.
THEIR RELATIONSHIP CRITERIA INCLUDE OPPORTUNITIES TO:
• DEVELOP CURRENT PARTNERS
• RECRUIT POTENTIAL TALENT
• ENGAGE WITH COMMUNITIES, GROW OUR PIPELINE OF DIVERSE SUPPLIERS AND
EXPAND THEIR BRAND

9. HOW THEY IMPORT CULTURE TO THEIR
FELLOW EMPLOYEES?