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Cradle The Future - Joel Svedlund - JCI ECM 2010

An introduction to Cradle thinking by Joel Svedlund, member of Cradlenet.se.

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Cradle The Future - Joel Svedlund - JCI ECM 2010

  1. 1. Cradle thinking<br />Joel Svedlund<br />Cradle the future!<br /><ul><li> What’s beyond sustainability?</li></ul>joel@svedlund.info<br />
  2. 2. Cradle thinking<br />Joel Svedlund<br />Cradle the future!<br /><ul><li> What’s beyond sustainability?</li></li></ul><li>Cradle thinking<br />Joel Svedlund<br />What is the problem – really?<br />A beautiful sea creature?<br />photographers: David Liittschwager & Susan Middleton <br />joel@svedlund.info<br />
  3. 3. Cradle thinking<br />Joel Svedlund<br />What is the problem – really?<br />photographers: David Liittschwager & Susan Middleton <br />joel@svedlund.info<br />
  4. 4. Cradle thinking<br />Joel Svedlund<br />What is the problem – really?<br />photographers: David Liittschwager & Susan Middleton <br />
  5. 5. Cradle thinking<br />Joel Svedlund<br />Cradle-to-Grave legacy<br />- We are designing and marketing waste!<br />joel@svedlund.info<br />
  6. 6. Cradle thinking<br />Joel Svedlund<br />For more on this topic...<br />joel@svedlund.info<br />
  7. 7. Cradle thinking<br />Joel Svedlund<br />Cradle to Cradle<br />LESS BAD<br />IS NOT GOOD!<br />joel@svedlund.info<br />
  8. 8. Remaking the waywe make things<br />William McDonough<br />Michael Braungart<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />
  9. 9. Cradle thinking<br />Joel Svedlund<br />Oh what a waste!<br />joel@svedlund.info<br />
  10. 10. Cradle thinking<br />Joel Svedlund<br />Rethinkgreen!<br />Efficient<br />vs<br />Effective<br />joel@svedlund.info<br />
  11. 11. Cradle thinking<br />Joel Svedlund<br />Rethinkgreen!<br />Eco-efficient<br />joel@svedlund.info<br />
  12. 12. Cradle thinking<br />Joel Svedlund<br />Rethinkgreen!<br />Eco-effective<br />joel@svedlund.info<br />
  13. 13. Basic principles<br />Waste = Food<br />Solar Energy<br />EmbraceDiversity<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />
  14. 14. Cradle thinking<br />Joel Svedlund<br />Cradle to Cradle<br />LESS BAD<br />IS NOT GOOD!<br />
  15. 15. Two material cycles<br />Biological<br />Nutrient<br />Waste in each step is nutrition to the next<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />
  16. 16. Two material cycles<br />Technical<br />Nutrient<br />Waste in each step is nutrition to the next<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />
  17. 17. Two material cycles<br />Technical<br />Nutrient<br />Biological<br />Nutrient<br />All wastesupplies nutrition in bothcycles<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />
  18. 18. Cradle thinking<br />Joel Svedlund<br />Cradle to Cradle<br />LESS BAD<br />IS NOT GOOD!<br />
  19. 19. Cradle thinking<br />Joel Svedlund<br />Business opportunities<br />New businesmodels<br />New materials<br />New products<br />Closed loop systems<br />Rental/leasemodels<br />Material tradeexchanges<br />Recycling chain services<br />New ”green” customerdemands<br />New design services<br />New systems knowledge<br />Materials chemistry<br />joel@svedlund.info<br />
  20. 20. Cradle thinking<br />Joel Svedlund<br />Business opportunities<br />GessnerClimatexLifecycle<br />100% biodegradable, non toxic textile<br />joel@svedlund.info<br />
  21. 21. Cradle thinking<br />Joel Svedlund<br />Business opportunities<br />CabotNanogel<br />95% air, fullyrecyclablesilicates<br />joel@svedlund.info<br />
  22. 22. Cradle thinking<br />Joel Svedlund<br />Business opportunities<br />Herman Miller Mirra<br />Severaltechnical material flows<br />joel@svedlund.info<br />
  23. 23.
  24. 24. Cradle thinking<br />Joel Svedlund<br />Business opportunities<br />WetWomen’s Surf Wax<br />A biodegradable, non toxicwax<br />joel@svedlund.info<br />
  25. 25. Cradle thinking<br />Joel Svedlund<br />Who is needed?<br />Architects<br />Sales managers<br />Business developers<br />Designers<br />Entrepreneurs<br />Productionengineers<br />Biologists<br />Customers and users<br />Innovators<br />Mechanicalengineers<br />Chemists<br />Material scientists<br />joel@svedlund.info<br />
  26. 26. Cradle thinking<br />Joel Svedlund<br />The tools<br />joel@svedlund.info<br />
  27. 27. Cradle thinking<br />Joel Svedlund<br />The Power of Networking<br />Cross-competencegroups<br />With customers and users<br />With suppliers<br />Inspired by arts and culture<br />Room for visionaryideas<br />joel@svedlund.info<br />
  28. 28. Cradle thinking<br />Joel Svedlund<br />Demand drives business<br />Who pays your salary?<br />Customerknowledge<br />Customerco-development<br />Long-term relationships<br />joel@svedlund.info<br />
  29. 29. Furtherresources<br />Swedish C2C network: www.cradlenet.se<br />Official C2C certifying agency: www.mbdc.com<br />C2C Development agency: www.epea.com<br />C2C Certification: www.c2ccertified.com<br />Book: Cradle to Cradle – remaking the waywe make things<br />Film: Waste = Food (available at Google videos)<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />
  30. 30. Let’s Cradle!<br />Thank’s for your attention!<br />Joel Svedlund<br />joel@svedlund.info<br />
  31. 31. Let’s Cradle!<br />Thank’s for your attention!<br />Joel Svedlund, CradleNet.se<br />joel@svedlund.info<br />Cradle thinking<br />joel@svedlund.info<br />Joel Svedlund<br />

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