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8ELEMENTS 
MUST HAVE 
ABOVE the FOLD 
OF 
ECOMMERCE 
PRODUCT 
PAGES
NAVIGATION HD IMAGES 
PRICE & 
REVIEW 
OFFERS 
RATING 
ADD 
TO CART 
TITLE 
AVAILABILITY 
DESCRIPTION
HD IMAGES 
LARGE HIGH DEF IMAGES 
ZOOM FUNCTIONALITY 
CONSISTENT ALIGNMENT 
REMOVE UNWANTED SHADOWS 
CONSISTENT BACKGROUND...
NAVIGATION 
QUICK TIPS 
Only use when they Help A User 
Do Not Link The Current Page To 
Itself 
Do Not Replace Main Navig...
PRICE & OFFERS 
CLEAR & STANDS OUT 
NOT HIDDEN BELOW FOLD 
ILLUSTRATES SAVINGS 
BE CLEAR ABOUT SHIPPING 
SHOW OFF YOUR OFF...
REVIEW RATINGS 
61% CUSTOMERS READ REVIEWS 
BEFORE MAKING A 
PURCHASE DECISION 
INCREASES CLICK THROUGH 
RATES ON RESULT P...
PRODUCT TITLE 
BE CLEAR & VISIBLE 
INCLUDE YOUR KEYWORDS 
BE AT THE TOP OF THE PAGE 
AVOID OVERLY OBSCURE NAMES
ADD TO CART 
CLEAR & HIGHLY VISIBLE 
HAVE A WISHLIST OPTION 
NOT BE CONFUSING 
TEST DIFFERENT COPY 
HAVE EASY TO SELECT QU...
PRODUCT DESCRIPTION 
IMPORTANT FOR CONSUMERS & SEO 
PUSH BENEFITS FOR EMOTIONAL APPEAL 
USE TONE AND LANGUAGE OF TARGET MA...
AVAILABILITY 
BE CLEAR ABOUT YOUR STOCK 
IF YOU HAVE NONE LEFT, LET 
YOUR CUSTOMERS KNOW 
SYNC YOUR WAREHOUSE & SITE 
KEEP...
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Ecommerce Product Pages: 8 Must Have Elements Above the Fold

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This is a quick reminder of the 8 Must Have Elements that must be evident above the fold for all your Ecommerce Product Pages.

Published in: Marketing
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Ecommerce Product Pages: 8 Must Have Elements Above the Fold

  1. 1. 8ELEMENTS MUST HAVE ABOVE the FOLD OF ECOMMERCE PRODUCT PAGES
  2. 2. NAVIGATION HD IMAGES PRICE & REVIEW OFFERS RATING ADD TO CART TITLE AVAILABILITY DESCRIPTION
  3. 3. HD IMAGES LARGE HIGH DEF IMAGES ZOOM FUNCTIONALITY CONSISTENT ALIGNMENT REMOVE UNWANTED SHADOWS CONSISTENT BACKGROUND VIDEO (OPTIONAL) DON’T FORGET ALT TEXT
  4. 4. NAVIGATION QUICK TIPS Only use when they Help A User Do Not Link The Current Page To Itself Do Not Replace Main Navigation Use Breadcrumbs Consistently Do Not Use Breadcrumbs in the Page <Title> Tag VITAL FOR UX BETTER FOR SEO EASY INDEXING
  5. 5. PRICE & OFFERS CLEAR & STANDS OUT NOT HIDDEN BELOW FOLD ILLUSTRATES SAVINGS BE CLEAR ABOUT SHIPPING SHOW OFF YOUR OFFERINGS
  6. 6. REVIEW RATINGS 61% CUSTOMERS READ REVIEWS BEFORE MAKING A PURCHASE DECISION INCREASES CLICK THROUGH RATES ON RESULT PAGES 68% CONSUMERS TRUST REVIEWS MORE WHEN THEY SEE BOTH BAD AND GOOD REVIEWS
  7. 7. PRODUCT TITLE BE CLEAR & VISIBLE INCLUDE YOUR KEYWORDS BE AT THE TOP OF THE PAGE AVOID OVERLY OBSCURE NAMES
  8. 8. ADD TO CART CLEAR & HIGHLY VISIBLE HAVE A WISHLIST OPTION NOT BE CONFUSING TEST DIFFERENT COPY HAVE EASY TO SELECT QUANTITY DEMPHASIZE ANY OTHER CTAS BE AVAILABLE EVERYWHERE
  9. 9. PRODUCT DESCRIPTION IMPORTANT FOR CONSUMERS & SEO PUSH BENEFITS FOR EMOTIONAL APPEAL USE TONE AND LANGUAGE OF TARGET MARKET DON’T DUPLICATE MANUFACTURING DETAILS
  10. 10. AVAILABILITY BE CLEAR ABOUT YOUR STOCK IF YOU HAVE NONE LEFT, LET YOUR CUSTOMERS KNOW SYNC YOUR WAREHOUSE & SITE KEEP IT UPDATED REAL TIME

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